Want to be on the up and up with your competitors? This session will show you how to monitor your competitors and make branded comparisons to understand your and their share of voice in the market. We'll use Query Groups and Charts to create a custom Competitor Analysis Dashboard.

1. NICOLE WALSH + HOLLY OLIVER / YOUR TRAINERS
Competitor Analysis | Workshop
Masterclass Presentation

2. Nice to
meet you!

3. BRANDWATCH.COM
Based in NYC
Nicole Walsh
Technical Trainer
Based in Brighton
Holly Oliver
Technical Trainer

4. Plan of Action

5. Goals
• Answer question  How do we stack up against our competitors?
• Compare “apples to apples” using consistent, balanced data sources.
• Utilize groups, multiple data sources, filters and charting to enhance comparison.
• Get hands on practice comparing competitors!
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BRANDWATCH.COM

6. Agenda
• Best practices for writing brand monitoring Queries
• Using Groups to increase comparison options
• Creating components + charts to enhance insights.
• Practicing with a Hands-on Workshop
• Questions & Answers
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BRANDWATCH.COM

7. Let’s Login!

8. Time to Build
Your Own!

9. Steps of the Challenge
Login | to app.brandwatch.com
Username + Password | Check handout
Project | Competitor Analysis

10. Steps of the Challenge
• Make a copy of the “Competitor Analysis” Dashboard.
• Rename your copy to “Competitor Analysis + YOURNAME.”
• You have 20 minutes to complete the following tasks!
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11. Steps of the Challenge
Check Dashboard notes for specific instructions.
Bonus points! Using filters + renaming components / tabs!
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12. Share Your
Dashboard with
the Project!
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13. Winner will
be Announced
Tonight!
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BRANDWATCH.COM

14. BRANDWATCH.COM
#NYKCONF
Thank you!