This document discusses the concept of an "engaged leader" who uses digital, mobile, and social tools strategically to achieve goals related to leading people and managing organizations. It provides examples of engaged leaders like Ginni Rometty of IBM and David Thodey, former CEO of Telstra. The document outlines a framework for engaged leadership with four components: listening at scale, sharing to shape, engaging to transform, and having the courage, confidence, and humility required to lead in a digital world.

1. The Engaged Leader
A Strategy for Your
Digital Transformation
Charlene Li
Principal Analyst
Altimeter, a Prophet company
@charleneli

2. WHAT DOES IT MEAN TO
BE

3. 3
IT’S ABOUT
RELATIONSHI
PS

4. DISRUPTIVE LEADERS
CREATE MOVEMENTS

5. An engaged leader is
someone who uses digital,
mobile, and social tools
strategically to achieve
established goals as they
relate to leading people and
managing organizations.

6. Why Ginni Rometty is an Engaged Leader
(even if she never tweets)
WHY GINNI
ROMETTY IS
AN
ENGAGED
LEADER
(EVEN IF SHE NEVER
TWEETS)

7. WHAT KEEPS LEADERS
FROM BEING DIGITALLY

8. “I DON’T HAVE THE

9. “WHO CARES WHAT
I HAD FOR LUNCH?”

10. “IT’S MARKETING’S
JOB.”

11. “I DON’T WANT TO GET
MY COMPANY IN

12. LISTEN
AT
SCALE
SHARE
TO
SHAPE
ENGAGE
TO
TRANSFOR
M
THE ENGAGED LEADER
FRAMEWORK

13. LISTEN
AT
SCALE
SHARE
TO
SHAPE
ENGAGE
TO
TRANSFOR
M
THE ENGAGED LEADER
FRAMEWORK

14. “WE HAVE
TWO EARS
AND
ONE MOUTH
SO THAT WE
CAN LISTEN
TWICE AS
MUCH
AS WE

15. RED ROBIN LISTENS TO
CUSTOMERS VIA

16. SET ASIDE 15 MINUTES A
DAY
USE YOUR MOBILE
DEVICES TO ADVANTAGE
OF “INTERSTITIAL TIME”
START WITH TWITTER TO
FOLLOW KEY PEOPLE
AND TOPICS
MAKE LISTENING A HABIT

17. LISTEN
AT
SCALE
SHARE
TO
SHAPE
ENGAGE
TO
TRANSFOR
M
THE ENGAGED LEADER
FRAMEWORK

18. THE SHARING SHIFT: FROM SCARCITY
TO ABUNDANCE
FORMAL INFORMAL
POLISHED AUTHENTIC
EPISODIC CONTINUOUS
TALKING AT
SHARING
WITH

19. UPS’S
ROSEMARY
TURNER USED
TWITTER TO
CONNECT WITH
TEAM MEMBERS
SHARING THAT SHAPES

20. SHARING THAT SPREADS
BILL MARRIOTT CAN’T TYPE
– BUT IT DOESN’T STOP HIM
FROM SHARING VIA HIS
BLOG
MARRIOTT WRITES HIS
BLOG POSTS ON PAPER
PADS OR DICTATES THEM
HIS COMMUNICATIONS
PERSON THEN HANDLES
ALL EDITING AND
POSTING

22. LISTEN
AT
SCALE
SHARE
TO
SHAPE
ENGAGE
TO
TRANSFOR
M
THE ENGAGED LEADER
FRAMEWORK

23. FORMER CEO DAVID
THODEY TOOK OVER IN
2009
THE NETWORK NEEDED
COMPLETE OVERHAUL,
WHICH WOULD TAKE FOUR
YEARS
EMPLOYEES WERE SO
EMBARRASSED, THEY
WOULDN’T ADMIT THEY
WORKED AT TELSTRA
AN ILLUSTRATIVE EXAMPLE

24. EXECUTIVE ENGAGEMENT CREATED
NEW STORIES

25. EMPLOYEES DOWNLOAD AN APP
TO THEIR PHONE AND CAN LOG
SERVICE REQUEST FOR FRIEND
OR FAMILY MEMBER
• ESCALATE ISSUES
• CLOSES THE LOOP WITH
BOTH EMPLOYEE AND
CUSTOMER
• ALSO PROVIDES UPDATES
ON STRATEGY, NEWS
UPDATES, ETC.
• ALMOST HALF OF
EMPLOYEES HAVE
DOWNLOADED THE APP
TELSTRA’S “BBQ” APP CREATED A
MOVEMENT

26. LISTEN
AT
SCALE
SHARE
TO
SHAPE
ENGAGE
TO
TRANSFOR
M
THE ENGAGED LEADER
FRAMEWORK

27. COURAGE
YOU ARE
DOING IT
RIGHT IF YOUR
PALMS ARE
SWEATY AND
YOUR
STOMACH IS

28. CONFIDENCE

29. HUMILITY

30. 30
IT’S ABOUT
RELATIONSHI
PS

31. THANK YOU!
Charlene Li
@charleneli
charlene@altimetergroup.com