Webinar: Unlimited Historical Data

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Unprecedented speed. Limitless Possibilities. Instant historical insight. Historical data allows you to compare how past and present campaigns performed, see if conversations happening today were present in the past, and check if current peaks in mentions are related to seasonality or genuine growth. - Understand why historical data is valuable for all social insights - Meet our new offering, Unlimited Historical Data

Technology

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© 2017 Brandwatch.com
Webinar/
Introducing: Unlimited Historical Data
Product Marketing Manager
phila@brandwatch.com
@p_agnew
Phillip Agnew

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© 2017 Brandwatch.com
Coming Up
• Introducing Unlimited Historical Data
• Product demo
• Exploring the value of historical data
• Q&A

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© 2017 Brandwatch.com3
Don’t be shy/
We’d love your participation
• Ask questions in the
session chat
• Tweet about our
discussion
@brandwatch
#BW_Webinar
A download and recording of the webinar
will be made available after the event

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© 2017 Brandwatch.com
Without historical data you can’t always see the big picture

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© 2017 Brandwatch.com
What is “my a
Unlimited Historical Data
Three years historical data using a 10% Twitter sample + full Brandwatch
Archive

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© 2017 Brandwatch.com
+
Unlimited
Historical
Data
Multiplied by
10
Now201520142013
Brandwatch
Archive
10% of
Twitter
10% of
Twitter
Ye
ar
Query
Created

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© 2017 Brandwatch.com
Unlimited
Historical
Data
201520142013
Ye
ar
10%
sample
Brandwatch
archive.
Mentions
crawled from
80 million
sources.

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© 2017 Brandwatch.com
Full Twitter Coverage
We don’t
take a chunk
Negative
Positive

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© 2017 Brandwatch.com
We extract
10%
throughout
to get a
statistically accurate
sample

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© 2017 Brandwatch.com
Yes
Read a sample of mentions
Uncover trends
Use author data
View demographics
Display topic clouds
Breakdown by geography
Categorise by page type
Reveal sentiment

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© 2017 Brandwatch.com
Speed – world’s fastest historical analysis, get data in minutes, not days
Unlimited – no Query or mention caps
Economical - historical mentions will not count towards subscriptions caps
Benefits

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© 2017 Brandwatch.com© 2017 Brandwatch.com
Demo

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© 2017 Brandwatch.com
The Significance of Seasonality

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© 2017 Brandwatch.com
text
Measuring Valuable Hype

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© 2017 Brandwatch.com
text
Villains’ Cult Shoot and Run
Total mentions 70,143 30,456
Total intent to purchase
mentions
1,295 4,012
Total sales
after one
week
300,000 600,000

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© 2017 Brandwatch.com
text
Villains’ Cult Shoot and Run
Total mentions 70,143 30,456
Total intent to purchase
mentions
1,295 4,012
Total sales after one week 300,000 600,000

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© 2017 Brandwatch.com
text
Exploring New Markets

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© 2017 Brandwatch.com© 2017 Brandwatch.com
Q & A

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© 2017 Brandwatch.com
Find more content here:
brandwatch.com/blog
contact@brandwatch.com
facebook.com/brandwatch
@brandwatch
plus.google.com/+brandwatch1

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The Good, the Bad and the Governed - Why is governance a dirty word? David O'Neill, Chief Operating Officer - APIContext Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

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In the thrilling conclusion to 2023, ransomware groups had a banner year, really outdoing themselves in the "make everyone's life miserable" department. LockBit 3.0 took gold in the hacking olympics, followed by the plucky upstarts Clop and ALPHV/BlackCat. Apparently, 48% of organizations were feeling left out and decided to get in on the cyber attack action. Business services won the "most likely to get digitally mugged" award, with education and retail nipping at their heels. Hackers expanded their repertoire beyond boring old encryption to the much more exciting world of extortion. The US, UK and Canada took top honors in the "countries most likely to pay up" category. Bitcoins were the currency of choice for discerning hackers, because who doesn't love untraceable money?

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