5. Innovation Continuum
BRANDING LEADS THE WAY
EXISTING MARKET
PROBLEM WELL UNDERSTOOD
INNOVATION IMPROVES DIFFERENTIATION
INCREMENTAL CHANGE
PRODUCT LEADS THE WAY
UNKNOWN / NEW MARKET
PROBLEM NOT WELL UNDERSTOOD
INNOVATION IS DRAMATIC
RADICAL CHANGE
18. The Hero’s Journey
Ordinary
World
Call to
Adventure
Meeting with
the Mentor
Refusal of
the Call
Crossing the
1st Threshold
Tests, Allies,
Enemies
Supreme
Ordeal
Reward!
Resurrection
The Road
Back
Return w/
Elixir
20. Ordinary
World
Run an Experiment
Here You Are
Call to
Adventure
Personal
Empowerment
21. Ordinary
World
1st Experiment Fails
Here You Are
Call to
Adventure
Personal
Refusal of
the Call
Empowerment
Nobody
Cares
22. Ordinary
World
Find Allies
Here You Are
Call to
Adventure
Personal
Meeting with
the Mentor
Refusal of
the Call
Empowerment
Nobody
Cares
Form Team
23. Success with Evidence
Ordinary
World
Here You Are
Call to
Adventure
Personal
Meeting with
the Mentor
Refusal of
the Call
Empowerment
Nobody
Cares
Form Team
Crossing the
1st Threshold
1st Win
24. Ordinary
World
Innovator’s Dilemma
Here You Are
Call to
Adventure
Personal
Meeting with
the Mentor
Refusal of
the Call
Empowerment
Nobody
Cares
Form Team
Crossing the
1st Threshold
1st Win
Tests, Allies,
Enemies
Internal
Resistance
25. Ordinary
World
Protecting the Core
Here You Are
Call to
Adventure
Personal
Meeting with
the Mentor
Refusal of
the Call
Empowerment
Nobody
Cares
Form Team
Crossing the
1st Threshold
1st Win
Tests, Allies,
Enemies
Internal
Resistance
Supreme
Ordeal
Core Business
Revolt
26. Ordinary
World
New Money
Here You Are
Call to
Adventure
Personal
Meeting with
the Mentor
Refusal of
the Call
Empowerment
Nobody
Cares
Form Team
Crossing the
1st Threshold
1st Win
Tests, Allies,
Enemies
Internal
Resistance
Supreme
Ordeal
Core Business
Revolt
Reward!
Significant
ROI
27. Training, Trust & Patience
Ordinary
World
Here You Are
Call to
Adventure
Personal
Meeting with
the Mentor
Refusal of
the Call
Empowerment
Nobody
Cares
Form Team
Crossing the
1st Threshold
1st Win
Tests, Allies,
Enemies
Internal
Resistance
Supreme
Ordeal
Core Business
Revolt
The Road
Reward!
Significant
ROI
Back
Not
Instantaneously
Repeatable
28. Ordinary
World
Here You Are
Call to
Adventure
Personal
Meeting with
the Mentor
Refusal of
the Call
Empowerment
Nobody
Cares
Form Team
Crossing the
1st Threshold
1st Win
Tests, Allies,
Enemies
Internal
Resistance
Supreme
Ordeal
Core Business
Revolt
Resurrection
The Road
Reward!
Significant
ROI
Back
Not
Instantaneously
Repeatable
Big Win
Disruption
29. Organizational Change
Ordinary
World
Here You Are
Call to
Adventure
Personal
Meeting with
the Mentor
Refusal of
the Call
Empowerment
Nobody
Cares
Form Team
Crossing the
1st Threshold
1st Win
Tests, Allies,
Enemies
Internal
Resistance
Supreme
Ordeal
Core Business
Revolt
Resurrection
The Road
Reward!
Significant
ROI
Back
Not
Instantaneously
Repeatable
Return w/
Elixir
Disruption
Cultural
Transformation
30. So, Why Take This On?
30
Your company needs you.
The WORLD needs you!
It’s (potentially) HUGELY rewarding.
It’s hard, but fun.
EMPOWERING. CREATIVE. INSPIRATIONAL.
31. CALL TO ADVENTURE!
http://bcoop.co/leap-journey
Twitter: @brantcooper
email: brant@movestheneedle.com
Books: The Lean Entrepreneur
The Lean Brand
31
Editor's Notes
1) What do you need to learn?
2) How will you measure?
3) What do you need to build to run an experiment?