SlideShare a Scribd company logo
1 of 62
Crowdsourcing Customer involvement in business and business development
 
Crowdsourcing? ,[object Object]
Social Media?
Participation
Openness
Conversation
Community
 
Connectedness
Connectedness
Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Feared scenario...
Chevy Tahoe Video ,[object Object]
 
 
[object Object],[object Object]
Try this...
[object Object],[object Object],[object Object],Marketer’s control & customer experience
[object Object],[object Object],[object Object]
 
Crowdsourcing? ,[object Object],[object Object],[object Object]
Crowdsourcing? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Business areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Crowdsourcing = Amateurs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Your Brand Customer’s Wants
Customer Customer’s Wants Your Brand
 
 
Kiitos! ,[object Object],[object Object]

More Related Content

Similar to Crowdsourcing

Ch8 Creative Planning : Strategy & Development
Ch8 Creative Planning : Strategy & DevelopmentCh8 Creative Planning : Strategy & Development
Ch8 Creative Planning : Strategy & DevelopmentWiwan
 
Ch8 Creative Planning : Strategy & Development
Ch8 Creative Planning : Strategy & DevelopmentCh8 Creative Planning : Strategy & Development
Ch8 Creative Planning : Strategy & DevelopmentWiwan
 
creativityadvertising-140122092758-phpapp02.pdf
creativityadvertising-140122092758-phpapp02.pdfcreativityadvertising-140122092758-phpapp02.pdf
creativityadvertising-140122092758-phpapp02.pdfNandiniGupta105383
 
Business Communication
Business CommunicationBusiness Communication
Business Communicationjani muni
 
Best examples of Content Marketing and Native Advertising in Digital Luxury C...
Best examples of Content Marketing and Native Advertising in Digital Luxury C...Best examples of Content Marketing and Native Advertising in Digital Luxury C...
Best examples of Content Marketing and Native Advertising in Digital Luxury C...Fabio Bin
 
Marketing for Startup: Building a Killer Marketing Program
Marketing for Startup: Building a Killer Marketing ProgramMarketing for Startup: Building a Killer Marketing Program
Marketing for Startup: Building a Killer Marketing ProgramDavid Ehrenberg
 
Social media and what is social media
Social media and what is social mediaSocial media and what is social media
Social media and what is social mediaKhurram Sehzad
 
Startup Fleuron presentation.pptx
Startup Fleuron presentation.pptxStartup Fleuron presentation.pptx
Startup Fleuron presentation.pptxJView Narratives
 
Social Media Strategy and Business Models
Social Media Strategy and Business ModelsSocial Media Strategy and Business Models
Social Media Strategy and Business ModelsPeter Svarre
 
Entrepreneurship, Research and Innovation - Supelec 2014
Entrepreneurship, Research and Innovation - Supelec 2014Entrepreneurship, Research and Innovation - Supelec 2014
Entrepreneurship, Research and Innovation - Supelec 2014Daniel Jarjoura
 
Conclusion
ConclusionConclusion
ConclusionEmakina
 
Branding Success Webinar
Branding Success WebinarBranding Success Webinar
Branding Success Webinarknowhownow
 
How To Maximize Your Tradeshow Participation
How To Maximize Your Tradeshow ParticipationHow To Maximize Your Tradeshow Participation
How To Maximize Your Tradeshow ParticipationOrly Ballesteros
 
How to successfully market and sell your online ordering website
How to successfully market and sell your online ordering websiteHow to successfully market and sell your online ordering website
How to successfully market and sell your online ordering websiteJoe Kern
 

Similar to Crowdsourcing (20)

Ch8 Creative Planning : Strategy & Development
Ch8 Creative Planning : Strategy & DevelopmentCh8 Creative Planning : Strategy & Development
Ch8 Creative Planning : Strategy & Development
 
Ch8 Creative Planning : Strategy & Development
Ch8 Creative Planning : Strategy & DevelopmentCh8 Creative Planning : Strategy & Development
Ch8 Creative Planning : Strategy & Development
 
creativityadvertising-140122092758-phpapp02.pdf
creativityadvertising-140122092758-phpapp02.pdfcreativityadvertising-140122092758-phpapp02.pdf
creativityadvertising-140122092758-phpapp02.pdf
 
Marketing trends
Marketing trendsMarketing trends
Marketing trends
 
Business Communication
Business CommunicationBusiness Communication
Business Communication
 
Best examples of Content Marketing and Native Advertising in Digital Luxury C...
Best examples of Content Marketing and Native Advertising in Digital Luxury C...Best examples of Content Marketing and Native Advertising in Digital Luxury C...
Best examples of Content Marketing and Native Advertising in Digital Luxury C...
 
Marketing for Startup: Building a Killer Marketing Program
Marketing for Startup: Building a Killer Marketing ProgramMarketing for Startup: Building a Killer Marketing Program
Marketing for Startup: Building a Killer Marketing Program
 
What is Social media
What is Social mediaWhat is Social media
What is Social media
 
Social media and what is social media
Social media and what is social mediaSocial media and what is social media
Social media and what is social media
 
Startup Fleuron presentation.pptx
Startup Fleuron presentation.pptxStartup Fleuron presentation.pptx
Startup Fleuron presentation.pptx
 
Social Media Strategy and Business Models
Social Media Strategy and Business ModelsSocial Media Strategy and Business Models
Social Media Strategy and Business Models
 
Entrepreneurship, Research and Innovation - Supelec 2014
Entrepreneurship, Research and Innovation - Supelec 2014Entrepreneurship, Research and Innovation - Supelec 2014
Entrepreneurship, Research and Innovation - Supelec 2014
 
Conclusion
ConclusionConclusion
Conclusion
 
Brand Storytelling Master Class - Clover Carroll, New Story Media
Brand Storytelling Master Class - Clover Carroll, New Story MediaBrand Storytelling Master Class - Clover Carroll, New Story Media
Brand Storytelling Master Class - Clover Carroll, New Story Media
 
Branding Success Webinar
Branding Success WebinarBranding Success Webinar
Branding Success Webinar
 
#MoreBusiness_WEB
#MoreBusiness_WEB#MoreBusiness_WEB
#MoreBusiness_WEB
 
How To Maximize Your Tradeshow Participation
How To Maximize Your Tradeshow ParticipationHow To Maximize Your Tradeshow Participation
How To Maximize Your Tradeshow Participation
 
16-JUNE-12NOON
16-JUNE-12NOON16-JUNE-12NOON
16-JUNE-12NOON
 
How to successfully market and sell your online ordering website
How to successfully market and sell your online ordering websiteHow to successfully market and sell your online ordering website
How to successfully market and sell your online ordering website
 
FLIRT crowdsourcing
FLIRT crowdsourcingFLIRT crowdsourcing
FLIRT crowdsourcing
 

More from Sami Viitamäki

Havas at Kiosked - Internet Week NYC May 2016
Havas at Kiosked - Internet Week NYC May 2016Havas at Kiosked - Internet Week NYC May 2016
Havas at Kiosked - Internet Week NYC May 2016Sami Viitamäki
 
3 x 3 for Global Creative in 2014
3 x 3 for Global Creative in 20143 x 3 for Global Creative in 2014
3 x 3 for Global Creative in 2014Sami Viitamäki
 
Prototyping at the speed of culture
Prototyping at the speed of culturePrototyping at the speed of culture
Prototyping at the speed of cultureSami Viitamäki
 
ASML The Web is Dead - Sami Viitamäki TBWA presentation
ASML The Web is Dead - Sami Viitamäki TBWA presentationASML The Web is Dead - Sami Viitamäki TBWA presentation
ASML The Web is Dead - Sami Viitamäki TBWA presentationSami Viitamäki
 
Cloud company – Social Technologies and Practices in Strategy, Management and...
Cloud company – Social Technologies and Practices in Strategy, Management and...Cloud company – Social Technologies and Practices in Strategy, Management and...
Cloud company – Social Technologies and Practices in Strategy, Management and...Sami Viitamäki
 
Diego asml huhti 2011 suosittelu final
Diego asml huhti 2011 suosittelu finalDiego asml huhti 2011 suosittelu final
Diego asml huhti 2011 suosittelu finalSami Viitamäki
 
Talentum FYI communications 11
Talentum FYI communications 11Talentum FYI communications 11
Talentum FYI communications 11Sami Viitamäki
 
Mainostajien Liitto presentation 20101123
Mainostajien Liitto presentation 20101123Mainostajien Liitto presentation 20101123
Mainostajien Liitto presentation 20101123Sami Viitamäki
 
ME – sosiaalinen media ja yritystapahtumat
ME – sosiaalinen media ja yritystapahtumatME – sosiaalinen media ja yritystapahtumat
ME – sosiaalinen media ja yritystapahtumatSami Viitamäki
 
Online Information 2008 FLIRT model
Online Information 2008 FLIRT modelOnline Information 2008 FLIRT model
Online Information 2008 FLIRT modelSami Viitamäki
 
20080818 Iir Kuluttajatrendit
20080818 Iir Kuluttajatrendit20080818 Iir Kuluttajatrendit
20080818 Iir KuluttajatrenditSami Viitamäki
 
Flirt Crowdsourcing Talentum 20080206
Flirt Crowdsourcing Talentum 20080206Flirt Crowdsourcing Talentum 20080206
Flirt Crowdsourcing Talentum 20080206Sami Viitamäki
 

More from Sami Viitamäki (16)

Havas at cannes 2017
Havas at cannes 2017Havas at cannes 2017
Havas at cannes 2017
 
Havas at Kiosked - Internet Week NYC May 2016
Havas at Kiosked - Internet Week NYC May 2016Havas at Kiosked - Internet Week NYC May 2016
Havas at Kiosked - Internet Week NYC May 2016
 
3 x 3 for Global Creative in 2014
3 x 3 for Global Creative in 20143 x 3 for Global Creative in 2014
3 x 3 for Global Creative in 2014
 
Prototyping at the speed of culture
Prototyping at the speed of culturePrototyping at the speed of culture
Prototyping at the speed of culture
 
ASML The Web is Dead - Sami Viitamäki TBWA presentation
ASML The Web is Dead - Sami Viitamäki TBWA presentationASML The Web is Dead - Sami Viitamäki TBWA presentation
ASML The Web is Dead - Sami Viitamäki TBWA presentation
 
Cloud company – Social Technologies and Practices in Strategy, Management and...
Cloud company – Social Technologies and Practices in Strategy, Management and...Cloud company – Social Technologies and Practices in Strategy, Management and...
Cloud company – Social Technologies and Practices in Strategy, Management and...
 
Diego asml huhti 2011 suosittelu final
Diego asml huhti 2011 suosittelu finalDiego asml huhti 2011 suosittelu final
Diego asml huhti 2011 suosittelu final
 
Talentum FYI communications 11
Talentum FYI communications 11Talentum FYI communications 11
Talentum FYI communications 11
 
Mainostajien Liitto presentation 20101123
Mainostajien Liitto presentation 20101123Mainostajien Liitto presentation 20101123
Mainostajien Liitto presentation 20101123
 
ME – sosiaalinen media ja yritystapahtumat
ME – sosiaalinen media ja yritystapahtumatME – sosiaalinen media ja yritystapahtumat
ME – sosiaalinen media ja yritystapahtumat
 
Online Information 2008 FLIRT model
Online Information 2008 FLIRT modelOnline Information 2008 FLIRT model
Online Information 2008 FLIRT model
 
20080818 Iir Kuluttajatrendit
20080818 Iir Kuluttajatrendit20080818 Iir Kuluttajatrendit
20080818 Iir Kuluttajatrendit
 
Flirt Crowdsourcing Talentum 20080206
Flirt Crowdsourcing Talentum 20080206Flirt Crowdsourcing Talentum 20080206
Flirt Crowdsourcing Talentum 20080206
 
Flirt Overview
Flirt OverviewFlirt Overview
Flirt Overview
 
Presentation Creawell
Presentation CreawellPresentation Creawell
Presentation Creawell
 
Presentation Iq
Presentation IqPresentation Iq
Presentation Iq
 

Recently uploaded

Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdftbatkhuu1
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 

Recently uploaded (20)

Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 

Crowdsourcing