On the 16th July, Breed's strategy director Ian Irving was invited to speak at POS software company VEND's breakfast workshop on Omni-Channel. http://retail.vendhq.com/LDN-workshop.html Ian spoke about the new world of retail and what role Omni-Channel is playing in the shopper journey and what retailers need to consider when perfecting their multi-channel experience. For more information about Breed, contact: Ian Irving - Strategy Director 0203 695 6957 ian@breedcommunications.com

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CREATE CAPTURE SHARE
Brandsneedtocreatetosurvive.
Today’sconsumersareharderto
inspiresoyouneedtostandoutfrom
thecrowd.
Brandsneedtocapture.Alive
experienceisasinglemomentin
timeandyouneedtoensurethat
yourlivecampaignslivebeyond
thatmoment.
Weliveinanalwaysonsocietywhereour
useofsocialmediaapplicationsandmobile
devices meansbrandscandeliver
experiencesbeyondthelivemomentdirect
tothepublic.
OMNI-CHANNEL

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FULL-SERVICE PRINT COMMUNICATIONS
SPECIALIST IN-STORE, OUT OF HOME,
PHYSICAL ACTIVATION.
CREATIVE
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SOCIAL, EXPERIENTIAL, DIGITAL, LIVE
EXHIBITION AND EXPERIENTIAL DESIGN
BRAND DEVELOPMENT
BRAND STRATEGY
AMPLIFICATION
CREATELONDON
LIVE EVENT PRODUCTION
SOCIAL AMPLIFICATION
BRANDED CONTENT
MEASURABILITY
CREATE - CAPTURE - SHARE
3

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OMNI-CHANNEL….OMNIWHAT?

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OMNI-CHANNELHASBECOMEABIGBUZZWORD
OVERTHEPASTFEWYEARS…BUTVERYFEW
COMPANIESAREDOINGITORDOINGITWELL!

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HOWDOWEDEFINE
OMNI-CHANNELTODAY?

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SOWHEREDOESTHEJOURNEYBEGINTODAY
FORCUSTOMERS?

8. MARKETERSMUSTINVESTIGATEWHATFACTORS
(BEITHABIT,CHOICE,CONVENIENCE,LIFESTYLE)WILL
LEADTOWHEREITWILLEND
(WHATWEMIGHTKNOWASPATHTOPURCHASE)
8

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THEOMNI-CHANNELEXPERIENCEDOESN’TJUSTSTART
WITHTHECUSTOMER,ITSTARTSWITHTHEEMPLOYEE!
UNIFICATIONISKEYANDALLELEMENTSOFTHESHOPPEREXPERIENCE
MUSTBETIEDTOGETHERASONE!

10. 10
QUESTION?
• AREOURRETAILEXPERIENCESBECOMINGANTI-SOCIALTHEN?
• ISTHISASIGNTHATRETAILEXPERIENCESAREBECOMINGMOREDE-
HUMANISEDANDLESSPHYSICALCOMMUNICATIONSANDINTERACTIONS
AREWANTEDBYTHECONSUMER?
• ORISITTHATTECHNOLOGYISHELPINGREDUCETHEGAPANDGRADUALLY
CHANGINGTHEWAYSHOPPERSSHOPFORTHEBETTER? ARETHEGAPS
GETTINGSMALLERANDTHECONVERSIONSBIGGER?

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CONSUMERCONTROL
THEBLENDINGOFPHYSICALANDDIGITALTHROUGHTHISISABIG
SIGNALSOTHATSHOPPERSWANTMORECONTROL.
THEYDON’TWANTTOASK…THEYWANTITNOW!

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ASEAMLESSSOCIETY
WE’VEOBVIOUSLYSEENTHEBENEFITTHATCONTACTLESSPAYMENTSHAS
BROUGHTTOTHERETAILWORLDANDTHEIRINTEGRATIONHASONLY
ACCELERATEDCONVERSIONRATESINSHOPPINGEXPERIENCES.
RETAILERSARECONSTANTLYEXPLORINGMOREWAYSTOREDUCETHESE
GAPSANDSPEEDUPTHEWHOLECUSTOMEREXPERIENCE.

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WHEREISTHENEXTADVANCEMENTOF
TECHNOLOGYPAYMENT?
WEARABLETECH,PRE-PAID
APPS,BIOMETRICS?

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CONVENIENCE
PERSONAL
HABIT
BEHAVIOUR
TRANSPARENCY
SECURE
SPEED
SIMPLE
ANYTHINGEMPLOYEDINRETAILEXPERIENCESWILLBEIN
RESPONSETOTHESEKEYNEEDSFROMASHOPPER’S
EXPERIENCE:

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ANDWHATWILLCONTINUETOBETHE
CATALYSTFORCHANGEINALLTHIS:
THECUSTOMER!

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• LISTEN,INTERPRET,DELIGHT
• PERSONALISATION,PERSONALISATION,PERSONALISATION!
• CUSTOMERSWANTTOBEINFORMED. GIVETHEMTHETOOLSTODOTHIS,BUTALWAYS…
• …REMEMBERTOKEEPITSIMPLE!
• CUSTOMERSWANTITNOW!ANDTHATDOESN’TJUSTRELATETOTHEPRODUCT,ITTRANSCENDSTOALLFACETS
OFTHESHOPPINGEXPERIENCE
• BERELEVANT!
• FOCUSONTHECONSUMERNOTTHECHANNEL! BUTENSUREYOU’RESTILLWELLCOVERED!
• DONOT(BEAFRAIDTO)DISTURB!–UNDERSTANDYOURSHOPPER’SEXPERIENCEISUNLIKELYTOENDIN-STORE…
ENSURETHENYOU’REWELLPREPAREDTOEITHERRETAINYOURCUSTOMERIN-STOREOREQUIPPEDTOHELP
THEMCOMPLETETHEIRJOURNEYATHOME…WITHYOU!
TAKE-AWAYSTOHELPYOUTHROUGHTHEMIND-FIELD

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IanIrving
StrategyDirector
M:+447775716661
E:ian@breedcommunications.com
TALK TO US.
END.
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