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Hero Hub Help - YouTube Content Strategy For Brands

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Brendan Gahan
Brendan Gahan

Full blog post here - http://brendangahan.com/youtube-channel-strategy-hero-hub-help/ A brief overview of the Hero, Hub, Help YouTube Content Strategy,

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HERO, HUB, HELP: YOUTUBE CONTENT STRATEGY FOR BRANDS
BRANDS IN TOP 100 0 11
HOW CAN BRANDS SUCCEED?
HERO HUB HELP
HERO CONTENT Your BIG ‘Super Bowl’ moments HUB CONTENT Regularly released content to engage subscribers HELP CONTENT Always-on ‘pull’ content designed for your core target
HERO
BIG MOMENTS -  Happens 2x times a year -  New campaigns/products -  Major initiatives
HUB
•  Set schedule and regularly produced •  Established formatSERIES •  Supports core message •  Identifies the channelBRANDS •  Feeds community need for entertainment •  Keeps fans coming back ENGAGE SUBSCRIBERS
HELP
BRAND EXPERTISE (music, sports, etc) RELEVANT CONSUMER INTEREST POPULAR SEARCH TERMS
HERO HELP MAY JUNE JULY AUGUST HUB HUB HUB HUB
WHY DOES IT WORK?
HERO HUB HELP Act like a YouTuber Act like an advertiser
FOCUS IS KEY
THANK YOU brendangahan.com

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Hero Hub Help - YouTube Content Strategy For Brands