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Stage Two: Strategic Digital 
Marketing Activation
Proactively evolving marketing efforts toward 
stated audience concerns, you can 
strategically & proactively influence them.
To enable you to adapt to the new media landscape, 
we carefully consider your audience. 
Customer 
Needs 
Customer 
Media 
Habits 
Digital Brand Approach
We develop your Digital Identity 
..by combining listening outputs with deep 
research and analysis of brand objectives. 
Social Listening Insights 
Competitive Audit 
Stakeholder Interviews 
Brand Analysis 
Digital 
Identity
Shifting to a deeper stakeholder orientation: 
“____ delivers a quality experience Easily Mimicked 
at a fair price” 
“____ is the right brand for me because 
they reflect who I am” 
Unique and personal 
Current 
Orientation: 
to 
Future 
Orientation: 
This approach leverages your brand’s assets to 
connect with stakeholders in a more meaningful way.
With this new differentiating identity, we develop a 
strategy that addresses specific business objectives. 
Digital 
Identity 
Awareness Retention Conversion 
Content Strategy 
Digital Programs
We uncover the path, develop the content, & 
build the brand assets that meet audience needs. 
Customer Education Path: 
Brand Marketing Opportunities: 
Join 
Groups 
Content 
Ranking 
Search 
Results 
Problem 
Product 
Service 
Search 
Social 
Inquiry 
Content 
Posted / 
Shared 
Inquiry 
Problem 
Service 
Brand Site: 
• Relevant Content 
• Landing Pages 
• Assets 
Search 
Results 
Content 
Ranking 
Display Ad 
Sponsored 
Content 
Content 
Posted / 
Shared 
SMO 
Join 
Groups 
Forum Answers 
Social Ads 
SEO & 
SEM 
Product
will take this precise marketing strategy 
and apply it expertly through program execution. 
Content Strategy 
Digital Programs 
๏ Describes how content will support each business 
objective 
๏ Identifies content themes for each channel (e.g., website 
vs. social media site) 
๏ Identifies content to be developed for each channel 
๏ Lead creative brainstorming sessions to create 
marketing ideas that align with content strategy 
๏ Develop ideas into full programs across multiple 
channels 
๏ Develop creative executions to support programs 
๏ Project manage and execute programs
Thank you for listening. 
Contact us: 
brent@100mph.us

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100mph, Stage 2: Strategic Digital Marketing Activation

  • 1. Stage Two: Strategic Digital Marketing Activation
  • 2. Proactively evolving marketing efforts toward stated audience concerns, you can strategically & proactively influence them.
  • 3. To enable you to adapt to the new media landscape, we carefully consider your audience. Customer Needs Customer Media Habits Digital Brand Approach
  • 4. We develop your Digital Identity ..by combining listening outputs with deep research and analysis of brand objectives. Social Listening Insights Competitive Audit Stakeholder Interviews Brand Analysis Digital Identity
  • 5. Shifting to a deeper stakeholder orientation: “____ delivers a quality experience Easily Mimicked at a fair price” “____ is the right brand for me because they reflect who I am” Unique and personal Current Orientation: to Future Orientation: This approach leverages your brand’s assets to connect with stakeholders in a more meaningful way.
  • 6. With this new differentiating identity, we develop a strategy that addresses specific business objectives. Digital Identity Awareness Retention Conversion Content Strategy Digital Programs
  • 7. We uncover the path, develop the content, & build the brand assets that meet audience needs. Customer Education Path: Brand Marketing Opportunities: Join Groups Content Ranking Search Results Problem Product Service Search Social Inquiry Content Posted / Shared Inquiry Problem Service Brand Site: • Relevant Content • Landing Pages • Assets Search Results Content Ranking Display Ad Sponsored Content Content Posted / Shared SMO Join Groups Forum Answers Social Ads SEO & SEM Product
  • 8. will take this precise marketing strategy and apply it expertly through program execution. Content Strategy Digital Programs ๏ Describes how content will support each business objective ๏ Identifies content themes for each channel (e.g., website vs. social media site) ๏ Identifies content to be developed for each channel ๏ Lead creative brainstorming sessions to create marketing ideas that align with content strategy ๏ Develop ideas into full programs across multiple channels ๏ Develop creative executions to support programs ๏ Project manage and execute programs
  • 9. Thank you for listening. Contact us: brent@100mph.us