2. WHAT ARE BEACONS?
A beacon, powered by a small battery, emits a BLE signal that can be received and interpreted
by an app installed on a smartphone. When a customer comes within range of a beacon (up to
50 meters) their mobile device automatically receives and interprets the signal, whether or not
the targeted app is installed on their phone.
The user will be able to receive:
-Unique ID number for video, audio, PDF or image
-URL link to landing page of campaign or product
-Telemetrics based on sensors
API Plugin to work with your existing app
Configured with your own branded app
3. BENEFITS OF BEACONS
Create interactive campaigns
Engage with customers in-store
Gather heat maps of consumer movement
Attract new customers as they walk by your store
Automatically welcome customers as they enter
Connect with your customer at vital points of the
purchase process
Provide relevant product info on demand
Navigate venue with interactive map
Integrate with your existing mobile app to broadcast
URL’s, video, images or audio files
5. Beacons deliver contextual
experiences that drive usage,
increases dwell time, retention,
and new ad revenue.
It delivers timely, actionable content
to users when they're in-store,
driving daily active usage and loyalty.
Mobile users = Big spenders
Google says in-store smartphone
users spend
25-50%more than non-users.
6. Deliver valuable content to shoppers in-
store and save them time, money and
increase conversions.
• Contextual messages and promotions
• Loyalty or impulse driven offers
• Shopping Lists Reminders,
Recipes and More
Earn incremental revenues from selling
beacon ad space in-store.
19x
Beacons can increase
interactions with
advertised
products by
7. Get rich insights into shopper behaviour:
• Visits by region or store
•Heat mapping
•Other valuable information and analytics
through opt-in Facebook registration
8. Indoor Navigation
• No Cellular signal required
• Routes via Bluetooth Beacons
• Multi level routing
• High accuracy
10. 30%of shoppers who received
a “push-ad” from an in-store
beacon used that offer to
buy something
Reach millions of shoppers
in-store when it matters most.
Deliver full page interactive
engagements in-store, while
consumers use their favourite
shopping apps.
11. 30%of shoppers who received
a “push-ad” from an in-store
beacon used that offer to
buy something
As the fastest growing marketing trend
in history, the benefits of beacon-enabled
apps has become imperative to
implement a successful Mobile
Marketing Strategy.
Automatically link with existing loyalty
program and deliver full page interactive
engagements in-store, while consumers
interact with their favourite shopping brands.
13. Watch Video of Beacons for Conferences
Wouldn’t you just love to engage
with the right customer,
at the right time?
Get to view back-stage interviews or
exclusive video content from your favourite
artist performing on the night, then ten
minutes before the performance, you get
reminded to get yourself another drink and
hit the dance floor.
15. Go-To-Market
Models
• Standard TraDigital Application
• White Label option – Get your own Branded app
• API Plugin - Will work with your existing application
• Video production & graphic design services
• Landing page design & development
17. Percent of US Retail locations with Beacons
(Top 100 retailers)
With Beacons
2014 2015 2016
8%
92% 68%
32%
15%
85%
Reference: Business Insider
18. Mobile commerce initiatives to improve the
customer experience in stores
Have today
28% 62%Use mobile marketing
16% 63%Correct real-time data from POS
Identify customers walking in store 3% 72%
Plan to in 5 years
Reference: Business Insider