This checklist is good questions to design a good business model with business model zen canvas. You can apply it all the business design works.
(You can download this file at http://businessmodelzen.com/?page_id=1101 )
2.
Customer
Mission
Problem
Market
Solution
Advantage
Empathy
Revenue
Cooperator for Innovation
Exploring Opportunities!
Generating Ideas! Do Test!
Learn Pivot!
Business Model Zen Canvas-Checklist by Business Model Zen is licensed under a Creative Commons Attribution-NonCommercial-
ShareAlike 4.0 International License. ( http://creativecommons.org/licenses/by-nc-sa/4.0/ )!
• Who is my core customer? !
• Who is my non-customer (STB, rejecting,
potential)? !
• How is the customer segment divided? !
• How can you define persona? !
• What is the object I do business? !
• What is my promise to the customer? !
• Are object and mission of company and the
customer correspond with each other?!
• What is my customer’s unsatisfied need? !
• Is the customer aware of that problem? !
• Is the customer aware of it as a fully important
problem? !
• Are competitors also aware of that problem? !
• How has the customer solved that problem
before? !
• Is the importance of desire one customer feels
enough? !
• Is the number of total customers big enough? !
• Is the feature of the business attractive to enter? !
• Did core solution come out as a result of idea
conception? !
• What is consequently my value proposal on the
problem the customer has? !
!
• What are competitive goods, substitute goods,
and alternative goods of the solution based on
the customer’s problem? !
• Did my solution have the comparative
advantage competitors cannot look down on? !
• How will you attract the empathy from the
customer? !
• How will you inform the customer of your potential
needs(problem)? !
• How will you convince the customer that your
solution can solve that problem best? !
• Does my concept have the sensitive/cultural
aspect? !
• What short and powerful slogan will you
present? !
• Can you make them your fan without
persuasion? !
• What is the main revenue source of my business? !
• What will account for the greatest portion among
revenue source? !
• What is the revenue source you can secure from
the beginning? !
• What is the total life time value while securing one
customer? !
• What is the main cost structure of my business? !
• What is the fixed cost item? (independent sales)!
• What is the variable cost item? (subordinate
sales) !
• How much it cost to secure/maintain 1
customer? !
• Who will you cooperate with for the solution
completion? !
• Is it easy to cooperate with the innovative
cooperator? !
• Don’t you rely on the irreplaceable cooperation? !
• Aren’t you overlooking although you need
cooperation? !
• Who will cooperate with for the market advance? !
• Is it easy to cooperate with market cooperator? !
• Don’t you rely on the irreplaceable cooperation? !
• Aren’t you overlooking although you need
cooperation? !
Zen Checklist for business model design!Business Model Zen Canvas
• What are the indexes to measure for the
hypothesis confirmation during action? !
• What caused the difference between the action
result and hypothesis? !
• Is it enough by partial control? Do you need a
big change? !
• What action will you take specifically for the
practice? !
• What is the plan for approaching to the initial
market? !
• Isn’t there any problem revealing before the
practice? !
• What resource and ability will you secure? !
• How will you contact early adaptor? !
• How will you compose MVP? !
• How will you conduct A/B test? !
• What are the potential ideas that can be represented to solve the customer’s problem? !
• What is the closest manner to solving the customer problem among the solutions existing in the
existing market? !
• Do you think the ideas I prepared were deduced much enough? !
• Categorize innumerably deduced ideas into three themes.!
• What are the ideas that finally passed when they were evaluated in the aspect of customer and
company? !
• What are the new opportunity factors concerning the change of business environment? !
• How are customer needs or customer’s life style changing? !
• What is the part to look at carefully in terms of social culture? !
• What are the contents of the technology change that will affect in a middle and long term? !
• What are the customer’s needs that do not change regardless of this change? !
• Besides, does the remarkable new business exist?!
(Before Action)!
(After Action)!
Cooperator for Market
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High Concept
Cost
Version 1.0!