Take up of Bank of America Mobile (App Phone) Internet Banking 5000000 4000000 3000000 2000000 1000000Aug-07Oct-07 Dec-07 Feb-08 Apr-08 Jun-08 Aug-08 Oct-08 Dec-08 Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 0 Dec-09 Feb-10 Apr-10
Behavioral Shift 97% own a computer 94% own a mobile phone 76% use Instant Messaging 15% of IM users are logged on 24/7 34% use websites as their primary source of news 28% author a blog and 44% read blogs 49% download music using peer-to-peer ﬁle sharing 75% of college students have a Facebook account 60% own some type of portable music and/or video device such as an iPod Source: Heidi Przybyla "Obamas `Youth Mojo Sparks Student Activism, Fueling Campaign", Bloomberg.com (May 7,2007) Source: Generation Y, Business Week, February 15 1999
THE BIG SHIFT The 3 Phases of Customer Behaviour Disruption 3 MobilePayments gets us Ubiquitous & Cashless
“GINGERBREAD” HAS NATIVE “TAP AND PAY" METHOD OF NFC PAYMENT CAPABILITYSAMSUNG TO BRING FIRST DEVICE TO PURCHASING "COULD REPLACEMARKET BEFORE YEAR-END YOUR CREDIT CARD." -ERIC SCHMIDT, GOOGLE CEOGOOGLE ANDROID 2.3 LAUNCHING WITH NFC NEXT MONTH?
Hot mortgage deals*Citibank offset 6.5% 14 yearsHSBC Fixed Rate 5.75% 18 yearsBank of America 5.65% 18 years More deals*Based on 30% deposit and mean value of houses in street $765,452