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Digital Liberation: The Future Auto Experience
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Brian Regienczuk
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Digital Liberation: The Future Auto Experience
1.
DO MORE DIGITALLY AUTO USER
EXPERIENCE 2016+ Brian Regienczuk brian@experiencerethink.com linkedin.com/in/regienczuk @exprethink © 2012 Experience Rethink
2.
For More Than
100 Years, 2 Mental Models For Autos Have Dominated Our Psyche Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
3.
1. Utility
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink http://www.flickr.com/photos/springchick
4.
2. Performance
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink source: http://www.flickr.com/photos/jssiler/
5.
But These Images
Are From Another Era… What Will Be The Next Icon? Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
6.
In The Last
20 Years, We Have Cut The Cord… Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
7.
So, Where Is
The Next Compelling Auto Experience? Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
8.
Take People From
Feeling Trapped… Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
9.
Back To A
State Of “Liberation” Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
10.
Entertainment
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
11.
Remote Office
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
12.
Family Command Center
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
13.
Social Command Center
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
14.
“Are There Simple Transformations
That Will Liberate Drivers And Passengers?” Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
15.
……………………..
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink all of these share a common theme… empowering connections
16.
1. Data storage
is becoming ubiquitous, but input & output is key Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
17.
Brian Regienczuk
twitter.com/exprethink © 2012 Experience Rethink
18.
Brian Regienczuk
twitter.com/exprethink © 2012 Experience Rethink
19.
2. For drivers,
talk trumps text & touch Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
20.
Brian Regienczuk
twitter.com/exprethink © 2012 Experience Rethink photo from frog design
21.
3. Connected devices
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
22.
Brian Regienczuk
twitter.com/exprethink © 2012 Experience Rethink what if all of my devices became part of my automobile experience
23.
Brian Regienczuk
twitter.com/exprethink © 2012 Experience Rethink
24.
4. Every surface
can be a display or input Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
25.
26.
Brian Regienczuk
twitter.com/exprethink © 2012 Experience Rethink run perch2.flv
27.
5. Every surface
can be more Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
28.
Brian Regienczuk
twitter.com/exprethink © 2012 Experience Rethink if you can shop with your phone on a subway wall… imagine what we can do on the windshield or dashboard of a car
29.
Brian Regienczuk
twitter.com/exprethink © 2012 Experience Rethink run philiips_window.wmv
30.
6. Relevant, contextual
info Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
31.
Brian Regienczuk
twitter.com/exprethink © 2012 Experience Rethink photo from frog design
32.
Brian Regienczuk
twitter.com/exprethink © 2012 Experience Rethink
33.
Take People From
Feeling Trapped… Back To Feeling Connected With Friends, Family & Relevant Data Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
34.
CONNECTED LIBERATION MEANINGFUL AUTO EXPERIENCES DRIVE
CONNECTION FROM 2016+ Brian Regienczuk brian@experiencerethink.com linkedin.com/in/regienczuk @exprethink