User experience primer / brief for shopper marketing and retail experiences touches on key areas and questions marketing and design experts need to ask to build better integrated brand experiences.

1. Help people fall in
love with your brand.
Shopper + customer
experiences.
Brian Regienczuk
UX primer for shopper marketing & beyond
Beverages, Spirits, Beer & Wine

2. How far do
you go?
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3. Where do people
experience your brand?
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4. Where do people fall in
love with your brand?
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5. Why?
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6. What
makes
it
a
memorable
experience?
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7. Will others share it?
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8. How
&
where
do
you
do
it
today?
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9. Does your brand bring the
customer journey to life?
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10. What makes your brand
standout & trigger
reactions / interactions?
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11. Celebrating the product
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12. Modern simplicity
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13. Bungalow
simplicity
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14. Contemporary lodge
with modern lines
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15. Intimate
club
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16. Encourage experiments
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17. What about the
experience helps you fall
in love with the brand?
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18. We live to help people fall
in love with your brand.
Online + in the store.
experiencerethink.com
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