Short presentation on business strategy. Content draws from Michael Porter (1996) and Martin Reeves, Knut Haanaes, Janmejaya Sinha (2015).

1. STRATEGIC THINKING

2. - Michael Porter (1996)
The essence of strategy is choosing
to perform activities differently than rivals do.
“
”

3. The objective of strategy is
to achieve a sustainable competitive advantage.
Cost Leadership.
Differentiation.
Focus.
Be the low cost producer.
Be the producer of choice.
Be the niche producer.

4. Strategy is also a reaction
to the state of the competitive environment.
Unpredictability. “Can I forecast it?”
Malleability. “Can I change it?”

5. MORE UNPREDICTABLE
LESS UNPREDICTABLE
MORE
MALLEABLE
LESS
MALLEABLE
Source: Reeves, Haanæs, Sinha (2015)
CLASSICAL
ADAPTIVE SHAPING
VISIONARY
THE STRATEGY PALETTE
“Be Big.” “Be First.”
“Be the Orchestrator.”“Be Fast.”

6. …you must first assess:
Even before you adopt a strategy…
…to be the cost leader, to differentiate,
or to provide a niche service…
…to be big, fast, first, or the orchestrator…
WILL THE BUSINESS BE PROFITABLE?

7. FIVE FORCES OF COMPETITIVE POSITION
Source: http://www.cgma.org/Resources/Tools/essential-tools/Pages/porters-five-forces.aspx

8. Strategy renders choices about what not to do
as important as choices about what to do.
“
”
- Michael Porter (1996)