Social media has changed the recruiting landscape and understanding how to utilize the right technology and tools for your company as well as ensuring your Talent Acquisition team can keep pace and adapt to how candidates are looking for jobs -
2. Focus Areas
• People
– Shifting resources to enable talent communities and social media focus
– Developing TA Partners
– The Power of the Millennial Generation
• Process
– It’s all about the Candidate Experience
– Moving from Transaction to Engagement
– The new Recruiting Lifecycle
• Technology
– Branding and Social Media are Key Drivers
• Our Changing Role as Talent Acquisition Leaders
4. Talent Acquisition 3.0
The Changing Landscape
Global Talent War
• Surplus of Jobs
• Shortage of Talent
Dynamic Shift in Candidate Attraction
•
•
•
•
From Transaction driven (Email, Phone, Job Boards) to Social Engagement
Candidate has more control and choices than ever
Everyone is a passive candidate
Building Talent Communities is more important than Candidate Pipelines
Talent Acquisition = HR Sales, Marketing, PR
• You and Your Team Own Employment Branding
• Promote Conversations and Engagement with Everyone
• Relationships Trump Transactions
11. The Engaged Recruiter is adept at:
PR and
Messaging
Sales and
Marketing
Communication
and
Presentation
Skills
Recruiting
12. The Engaged Recruiter focuses on:
Promoting
Your
Employer
Brand and
Value
Proposition
Personal
Branding
Talent
Relationship
Management
Creating
Engagement
with Talent
Communities
14. Why Is This Important?
• Millennials will be 75% of U.S. Workforce
by 2025
• Millennials = 52% of U.S. Population
• Millennials (aka: Post 80’s) = 50% of
China’s Current Workforce
• 40% of Fortune 500 Co.’s
Will Retire Within Next 10 Years
• Millennials will move into Leadership
Roles Sooner & Younger…globally!
• Millennials will dictate how HR Technology
evolves
20. Fishing is a Team Sport
Training
Candidate Experience
Events
• Behavioral
Interviewing
• Candidate
Appreciation Training
for All Employees
• Candidate Assessment
• Social Media
Recruiting
• Candidate Affinity – No
Candidate Left Behind!
• Survey Data to
Improve Experience
• Global Talent Mobility
and Workforce
Planning
• Integrated Talent
Management Lifecycle
• Employee Referral
Programs
• University Relations
• Diversity and Inclusion
• Veterans
• Women in
Technology
• Open House
• Meetups
• Crowd Sourcing
• Webinars
22. Talent Mgt.
• CRM – Candidate
Relationship Management
• Talent Marketing Platform
• Social Performance Metrics
Attraction
Engagement
• Social Collaboration
• Talent Networks
• Video Job Descriptions
• SEO
• Employee Referral Loyalty
Programs
• Employer Value Proposition
and Employment Brand
• TA Branding
• BU/Team/Manager Branding
• Leader Blogs
• Groups
23. The Recruiting Engine
Candidate Relationship Management
Data
Analytics
Search
Engine
Social Media
Optimization
Marketing
Platform
Talent Management Platform (ATS)
27. You are your company’s Chief HR Branding
Officer
28. Getting From 2.0 to 3.0
Define
Optimal
Future
State
Assess
Current
Operations
Identify
and
Prioritize
Gaps
Build the
Plan
Implement
the Plan
29. Talent Acquisition 3.0’s Evolving Capabilities
Moving Your Company from Transaction to Engagement
12 Months
• Transaction focused Recruiters
• Reliance on Job Boards
• Lack of Pipeline
• No Sourcing Strategy
• Limited Talent Management
Capabilities
• Little to no Social Recruiting
Capabilities
• Transaction focused
Today
• Hire Strong TA Partners
• Tight alignment with FA/HRBP
• Create Recruiting Champions
within BUs
• Drive Process Improvements
• Metrics and Reporting
• Design Attraction Strategy
• Leverage Social Media
• Drive Employee Engagement
• Linked Employer Value
Proposition, Employer Brand and
Talent Acquisition Strategy
• Integrated Social Media
Recruiting Strategy With
Focused Talent Communities
• Strong Workforce Planning
Strategy
• Meaningful TA Metrics –
customer sat driven
• Engagement Focused
Future
2/6/2014
30. Do You Want to Take Direction or Set
Direction?
Old school – post ad, view website, apply, wait…and wait…
You don’t believe me?Think about it – all you had before was your resume – we spent the time and effort to find nice bonded paper Now you have multiple avenues of instant access – but how do you maximize that?
Talent Acquisition 3.0 – see something interesting, look at FB for culture, blogs to learn more, glassdoor to see reviews, LinkedIn to check out hiring manager, etc