As Tesla Found Elon Musk famously said, “We've reached the limit of what's possible with diesel and gasoline. The time has come to move to a new generation of technology.”
In 2018, Brian Solis was invited to Rome by ENEL to present at heir popular #ENELFOCUSON event. This session focused on on e-mobility and the rise of alternate forms of transportation that also offer environmental benefits. The event was tied to ENEL's association with Formula E Championship and the big race taking place in Italy the next day.
4. Business “as usual” is an outdated experience. Modern
customers are connected and empowered. They want
things NOW in the moments that matter in the ways
they communicate, discover & connect.
NORMAL
6. Your last car may already
be in your driveway.
The introduction of mass-produced, self-driving
vehicles will only exacerbate the need for subscription-
7. CLIMATE CHANGE IS
HERE. IT’S WHAT WE DO
AS ORGANIZATIONS,
CONSUMERS AND
HUMANS THAT DICTATES
THE FUTURE.
8. Transportation using fossil fuels are responsible for 25% -
33% of all energy related carbon dioxide emissions to the
atmosphere, growing faster than any other sector.
9. Will 2021 be the year when electric
and self-driving cars take over?
Enel and Ambrosetti estimate that
electric vehicles could represent
50%+ of cars sold globally by 2040.
11. The manufacture of electric vehicles uses significant energy.
Some estimate the impact on global warming at double the
production of conventional cars.
Until our electricity grids are running on 100% renewables,
calling EVs "zero-emissions" is not true.
12. Raise your hand if you support the environment.
Now, raise your hand if are going to switch to e-
mobility in the next 2 years and give up petrol.
Environment vs. Lifestyle
22. A regular non-electric bike trip is less than 1.6km
An average Uber or Lyft trip is about 8km
The average number of miles with an e-bike is 4.35km.
33. Vehicle to grid (V2G), a new technology that transforms
the car into a mobile battery.
Cars can thus store energy during off-peak
consumption hours and return any excess energy later
when there is greater demand for it.
34. Battery prices are dropping while energy density is rising
Costs are also dropping for generating and storing
energy for renewables
LiDAR costs are decreasing making autonomous
possible for mainstream applications
Urban dwellers are early adopters and ready to experiment
35. Pillars of E-Mobility
Battery prices and innovation are the core of e-mobility
Infrastructure is essential to scale
Costs will steer adoption to ownership or sharing
Utilities will innovate and create new relationships
Lifestyle marketing is essential to driving adoption