Official Slideshare for What's the Future of Business by Brian Solis #WTF

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A visual experience with infographics, cartoons, and stats from Brian Solis' new book, What's the Future of Business: Changing the way businesses create experiences. It walks you through the 4 moments of truth and how to use technology and social science to win in each. #Change #WTF

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[“INFLUENCE
COMES FROM
THOSE WE
KNOW”]

[“PEER
RECOMMENDATIONS

DRIVE
SALES”]

NEVER
FORGET
THE
HERO
IS YOU

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Müşteri odaklı şirketler, müşteriyi organizasyonun merkezine koyduklarına işaret ederler ki bu harikadır. Ben müşteri davranışlarını ve eğilimlerini takip eder; yolculuklarını, temas noktalarını, hizmetleri ve ürünleri ters mühendislikle incelerim. Öncelikle müşteri deneyiminin tanımından başlamak gerek. Müşteri deneyimi, bir müşterinin şirketinizle etkileşimlerinin toplamını, her aşamada markanız hakkında nasıl hissettiklerini ve markanızın akıllarında nasıl kaldığını ve tüm o adımların deneyimi bütünsel anlamda nasıl etkilediğini ifade eder. -nin ekini ekleyerek müşterinin deneyimi demek, müşteri deneyimine (CX) dair bakış açımızı, onların bakış açısına döndürür.

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Under pressure to act fast during the pandemic, businesses sped up their digital transformation plans, compressing their timetables from years into months. Now they face the next phase of evolution, what digital prophet Brian Solis calls the “novel economy”. For businesses to adapt and thrive, says Solis, they must take a more profound and humanistic approach to transformation. Audio Interview: https://www.customerfirstthinking.ca/digital-darwinism-an-interview-with-brian-solis-global-innovation-evangelist-salesforce/

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Digital transformation (DX) is shaping the future of business. While it can mean different things to different leaders, DX is about migrating from on-premises and labor-based models to the cloud, then complementing migration with cloud capabilities and agility. But to stop there would miss the full potential of using the cloud to enable DX. The potential of DX is the sum of its parts: “digital” and “transformation.” Explored in isolation, we’re limited to either the constant pursuit and implementation of new technologies that enhance capabilities or a focus on change to modernize and become more efficient and innovative. Combined, they represent the future of business, how it operates, how it serves customers and employees, and how it adapts to industry evolution. DX is continuous, never ends, and never a “won and done” series of checked boxes. DX is how organizations continually respond to disruptive events, trends, and technologies – beyond IT. The most effective partners in a DX journey explore existing states and capabilities within, benchmark those results against industry best practices and customer needs, and apply those insights to a strategic digital transformation plan of their own. Future-proofing public sector and commercial businesses starts with future-proofing partner businesses. The PTP is an accelerator to drive DX and business modernization from B2B all the way to B2C. The PTP provides partners with the guidance to accelerate the development of their AWS skills and expertise to better serve their government, education, or nonprofit and also commercial customers’ journeys to the cloud. Introducing the AWS Partner Transformation Program eBook For PTP partners to get started, AWS created a DX playbook “The AWS Partner Transformation Program: Setting the Stage to Transformation Your Business.” The eBook explores digital trends, DX methodologies, and the needs and areas of opportunity for partner organizations. The eBook can help PTP partners chart a “transformation plan” to set the stage for their customers’ digital transformation. The time is now to future-proof your business to future-proof your customer's business.

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Pour ce qui est du numéri- que, CREA, l’école de comm’, fait toujours fort. L’une de ses promos est pla- cée sous le parrainage de Bertrand Perez, le patron de Libra, l’association chargée de piloter la monnaie virtuel- le de Facebook (même si cel- le-ci est bien chahutée). Et mardi, ce sont quelques-uns des meilleurs spécialistes du numérique qui ont été ac- cueillis lors du 11e CREA Digital Day, une plateforme de réflexion passionnante, quoique pas exempte de quelques tics, où chacun semble singer Steve Jobs. Reste qu’il y avait des pointu- res, comme Brian Solis, gou- rou américain du numéri- que...

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Rakuten Ready, the location-centric mobile commerce platform that takes the friction out of the mobile order-ahead experience for thousands of stores and restaurants, and Brian Solis, unveiled a benchmark study enlisting secret shoppers to evaluate the Order for Pickup customer experience and wait times at 25 top quick-service restaurant, retail and grocery brands across the U.S. Based on Rakuten Ready order data, customers who waited less than 2 minutes were four times more likely to be repeat, loyal customers. A few brands are actually meeting and exceeding this wait time expectation for in-store pickup. “Smartphones and apps like Uber, DoorDash, GrubHub and Postmates have rewired customer behaviors and expectations and changed the game for retailers, quick-service restaurants and grocery,” said leading digital analyst, CX expert and author Brian Solis, who led the report's development. “Brands must now rethink business and operational models to not only keep up with evolving customer demands but also grow new markets. Those that do win. Those that don’t will lose.” www.briansolis.com

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Can Quantum solve all of our Business problems one day? At the NASSCOM National Technology & Leadership Forum 2020, leading digital analyst and keynote speaker Brian Solis was asked to share his views on the state of Quantum Computing and his views on how enterprise organizations need to act today. To book Brian as a speaker, please visit briansolis.com/speaker. For more about Brian and to learn more about how to work with him, please visit briansolis.com -- Quantum computing is a candidate for a breakthrough in technology that can happen anytime in the next decade. Complex problem solving would be enabled once this technology matures and shows a significant potential in creating value across multiple industries one of them being healthcare drug discovery. The question that arises is what should companies do in order to prepare themselves for these radical upgrades in tech and how business partnerships will evolve over time to achieve leadership in this sector of technology?

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No predictions here...just 11 important trends that are shaping CX and marketing landscape in 2020 and beyond. Leading digital analyst, author and keynote speaker Brian Solis breaks down these trends to help brand executives, consultants and marketers think differently (and holistically) about operational and strategic investments in CX and marketing. Brian admits that there are certainly more than 11 trends to follow, but in the context of this conversation, he focused on the convergence of AI, customer empathy, digital distractions and intentions, and the technology that connects the dots to native, end-to-end experiences. Hire Brian as a speaker: briansolis.com/speaking Work with Brian: briansolis.com/partner About Brian: briansolis.com

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Leading digital analyst, anthropologist and keynote speaker Brian Solis shares insights from his research into the most progressive retailers changing the innovation game. Work with Brian on research, advisory/strategy or have him speak at your event or with your executives. brian@briansolis.com - www.briansolis.com To understand the state of retail innovation, Brian interviewed 12 top retail executives at some of the industry’s most-recognized brands. He set out to learn how leading retailers are responding to digital disruptions — and staying ahead of them. We also aimed to uncover the challenges they face and the strategies that are making an impact. His interviews and third-party research showed that retailers engage in these five strategies: Constantly map the customer journey to create smooth cross-channel customer experiences. Engage in deep consumer research. Prioritize innovations that target the connected consumer. Invest in formal innovation programs. Cultivate the necessary digital skills across the organization. The insights from some of the most successful retailers can offer guidance on how to stave off disruption and keep pace with an evolving retail landscape. To understand the state of retail innovation, we interviewed 12 top retail executives at some of the industry’s most-recognized brands. We set out to learn how leading retailers are responding to digital disruptions — and staying ahead of them. We also aimed to uncover the challenges they face and the strategies that are making an impact. Our interviews and third-party research showed that retailers engage in these five strategies: Constantly map the customer journey to create smooth cross-channel customer experiences. Engage in deep consumer research. Prioritize innovations that target the connected consumer. Invest in formal innovation programs. Cultivate the necessary digital skills across the organization. The insights from some of the most successful retailers can offer guidance on how to stave off disruption and keep pace with an evolving retail landscape.

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For companies faced with the prospect of “Digital Darwinism,” the hardest part is evaluating what need to be changed first. In Brian Solis' deepest dive into Digital Transformation yet, he created a maturity model that helps companies assess exactly where they are, and where they need to be on the road to digital transformation. After several years of interviewing those helping to drive digital transformation, we have identified a series of patterns, components, and processes that form a strong foundation for change. We have organized these elements into six distinct stages: Business as Usual Present and Active Formalized Strategic Converged Innovative and Adaptive Work with Brian to develop research, thought leadership or strategy to survive and thrive in an era of digital Darwinism. brian@briansolis.com - www.briansolis.com | Hire Brian to keynote your next event! www.briansolis.com/speaking

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FAST COMPANY: Liderler için yol haritası - Brian Solis

FAST COMPANY: Liderler için yol haritası - Brian Solis

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LEADERS Magazine Features Brian Solis on Innovation and Purpose

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Power to the People: The Socialization of Business

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Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelis...

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Genève doit créer la Croix-Rouge de l’Internet - Brian Solis Keynote at Digit...

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11 Digital Trends Shaping CX and Marketing in 2020 - Live from CES

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