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Brian Solis principal analyst & author @briansolis
Digital Darwinism The evolution of society and technology and its impact on behavior, expectations and customs.
Digital Darwinism isn’t a myth, it’s the result of intentional business decisions that miss opportunities
Who’s the villain?
Ad-funded on-demand is not going to sustain the entire ecosystem of the creators as well as the investors
.14 vs .81 It takes 5-7 plays of a song on the streaming service’s free “tier”— which makes its money from ads—to generate...
Streaming companies argue that they pay royalties similar to radio plays. One could argue that radio sells music and strea...
YouTube thinks offering free music videos is good for both the service and the music industry.
Spotify paid $1.57 billion Youtube paid $641 million
What is the value of music? It’s user defined…
"Don't call it rock & roll. I was part of a generation that changed the world, and it was taken over by posers."
Billy Corgan compared new artists to sex workers, saying “once you've score a record deal, you're just the fresh stripper."
Death is very likely the single best invention of life. It's life's change agent. It clears out the old to make way for th...
Music Streaming = Mainstreaming
WHAT WOULD THE WORLD LOOK LIKE IF I COULD START FROM SCRATCH?
Beyonce’s “Drunk in Love” = 134m streams Revenue = $804,000 and $1.3 million Like it or not, Spotify is an influential pla...
Who’s fighting for the artist?
The New Hollywood
Artists are Only “Part” of a Consumer Avatar The artist contributes to who they are through the look and sound of their fa...
EXCLUSIVITY EXPERIENCE ENGAGEMENT The 3 E’s
Those people who connect with a musician and view them as an artist are more likely to view the albums as works of art tha...
$529 million was pledged to Kickstarter projects last year. 4,009 were music projects. Film and Video came in second place...
Artists are Only “Part” of
Artists are Only “Part” of
Artists are Only “Part” of
Artists are Only “Part” of
Artists are Only “Part” of
Artists are Only “Part” of
Artists are Only “Part” of
Artists are Only “Part” of
Artists are Only “Part” of
Artists are Only “Part” of
Artists are Only “Part” of
Artists are Only “Part” of
Artists are Only “Part” of
Artists are Only “Part” of
Artists are Only “Part” of
Artists are Only “Part” of
Artists are Only “Part” of
Artists are Only “Part” of
Artists are Only “Part” of
Artists are Only “Part” of
Artists are Only “Part” of
Artists are Only “Part” of
Artists are Only “Part” of
Artists are Only “Part” of
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Artists are Only “Part” of The Future of Digital Music and Artistry - Brian Solis at Midem 2015

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Artists are Only
“Part” of a
Consumer Avatar
The artist
contributes to who
they are through the
look and sound of
their favorite songs
or performers.

Published in: Entertainment & Humor, Business
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