The thing about understanding digital marketing is that once you learn the fundamentals you start to see them come in to play everywhere online. In any results-oriented field the source of the idea is unimportant. The only rubric for judging an idea’s value is if it works. As such, there are many cases where some really fantastic new marketing approaches are pioneered by those well outside the profession. Here are five lessons from non-marketers gleaned from YouTube.

1. 5 YOUTUBE MARKETING LESSONS
from Unlikely Sources
Based on an article that originally appeared on my site.

2. I’M A WRITER AND A
MARKETER

3. THIS MEANS I SEE MARKETING
EVERYWHERE

4. AND BECAUSE MARKETING IS ALL ABOUT
RESULTS…

5. GOOD IDEAS CAN COME FROM
ANYWHEREAS LONG AS THEY WORK
…

6. HERE ARE 5 YOUTUBE MARKETING LESSONS
I LEARNED FROM UNLIKELY SOURCES

7. 1. MICHELLE PHAN
Michelle Phan Uses Facebook Video to Cross-
Promote YouTube Content

8. /user/MichellePhan
MICHELLE PHAN
IS A REALLY BIG DEAL

9. ONE WAY SHE GOT BIG IS BY
LEVERAGING MULTIPLE PLATFORMS
CORE FAN-BASE

10. FOR EXAMPLE…

11. https://www.youtube.com
WHENEVER SHE RELEASES A
VIDEO ON YOUTUBE…

12. https://www.youtube.com
https://www.youtube.com
SHE ALSO CREATES A SPECIALLY MADE TRAILER
TO PROMOTE IT ON FACEBOOK VIDEO…

13. 2. FOOD WISHES
Food Wishes Complements Each Video With A
Longform Blog Post

14. https://www.youtube.com
https://www.youtube.com
FOOD WISHES CREATES TWO DISTINCT, QUALITY
PIECES OF CONTENT EACH WEEK
Blog Post Video

15. https://www.youtube.com https://www.youtube.com
FOOD WISHES CREATES TWO DISTINCT, QUALITY
PIECES OF CONTENT EACH WEEK
Blog Post Video
EACH IS GREAT ON ITS OWN
BUT THEY WORK BEST TOGETHER

16. https://www.youtube.com
https://www.youtube.com
BY FUNDAMENTALLY LINKING THE TWO, THEY REINFORCE
THE WHOLE EXPERIENCE AND EACH IMPROVES THE OTHER

17. 3. IDEA CHANNEL
PBS Idea Channel Makes Comments Part of the
Content

18. IDEA CHANNEL’S COMMENT SECTION DOESN’T
LOOK LIKE THE REST OF YOUTUBE’S…
https://www.youtube.com
(Pictured: the most civil YouTube comments section. Ever.)

19. https://www.youtube.com
THIS IS BECAUSE THEY INCORPORATE THE PREVIOUS
EPISODES COMMENTS INTO THE CONTENT

20. https://www.youtube.com
NOT ONLY DOES THIS GET PEOPLE EXCITED TO COMMENT
CONSTRUCTIVELY, IT ALSO HELPS PROMOTE PAST CONTENT

21. 4. SCHOOL OF LIFE
School of Life Maintains Graphical Consistency
to Build their Brand

22. https://www.youtube.com
SCHOOL OF LIFE’S CHANNEL COVERS
A WIDE VARIETY OF TOPICS…

23. https://www.youtube.com
SCHOOL OF LIFE’S CHANNEL COVERS
A WIDE VARIETY OF TOPICS…
BUT THEY DO HAVE
ONE THING IN COMMON…

24. https://www.youtube.com
ALL THEIR VIDEOS SHARE A COMMON
AESTHETIC AND DESIGN LANGUAGE.

25. https://www.youtube.com
ALL THEIR VIDEOS SHARE A COMMON
AESTHETIC AND DESIGN LANGUAGE.
STRONG AESTHETIC ALLOWS THEM TO
COVER A WIDE VARIETY OF TOPICS AND
STILL MAINTAIN A STRONG
CONSISTENT BRAND IDENTITY

26. 5. GLOVE AND BOOTS
Glove and Boots Uses Humor and Wit to
Communicate Complex Ideas (and Make Them Stick)

27. GLOVE AND BOOTS
USES PUPPETS…

28. …TO EXPLAIN DENSE
ACADEMIC IDEAS*
*among other things

29. TO EXPLAIN DENSE
ACADEMIC IDEAS*
*among other things
HOW DO THEY PULL IT OFF?

30. TO EXPLAIN DENSE
ACADEMIC IDEAS*
*among other things
HUMOR!

31. https://www.youtube.com
HUMOR HELPS MAKE THEIR VIDEOS
ENTERTAINING AND ACCESSIBLE

32. Michelle Phan Uses Facebook Video to Cross-
Promote YouTube Content
Food Wishes Complements Each Video With A
Longform Blog Post
PBS Idea Channel Makes Comments Part of the
Content
School of Life Maintains Graphical Consistency
to Build their Brand
Glove and Boots Uses Humor and Wit to
Communicate Complex Ideas (and Make Them Stick)
QUICK RECAP:

33. THANKS FOR READING!
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