5 YouTube Marketing Lessons from Unlikely Sources
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The thing about understanding digital marketing is that once you learn the fundamentals you start to see them come in to play everywhere online. In any results-oriented field the source of the idea is unimportant. The only rubric for judging an ideaโs value is if it works. As such, there are many cases where some really fantastic new marketing approaches are pioneered by those well outside the profession. Here are five lessons from non-marketers gleaned from YouTube.
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5 YouTube Marketing Lessons from Unlikely Sources
- 1. 5 YOUTUBE MARKETING LESSONS from Unlikely Sources Based on an article that originally appeared on my site.
- 2. IโM A WRITER AND A MARKETER
- 3. THIS MEANS I SEE MARKETING EVERYWHERE
- 4. AND BECAUSE MARKETING IS ALL ABOUT RESULTSโฆ
- 5. GOOD IDEAS CAN COME FROM ANYWHEREAS LONG AS THEY WORK โฆ
- 6. HERE ARE 5 YOUTUBE MARKETING LESSONS I LEARNED FROM UNLIKELY SOURCES
- 7. 1. MICHELLE PHAN Michelle Phan Uses Facebook Video to Cross- Promote YouTube Content
- 8. /user/MichellePhan MICHELLE PHAN IS A REALLY BIG DEAL
- 9. ONE WAY SHE GOT BIG IS BY LEVERAGING MULTIPLE PLATFORMS CORE FAN-BASE
- 10. FOR EXAMPLEโฆ
- 11. https://www.youtube.com WHENEVER SHE RELEASES A VIDEO ON YOUTUBEโฆ
- 12. https://www.youtube.com https://www.youtube.com SHE ALSO CREATES A SPECIALLY MADE TRAILER TO PROMOTE IT ON FACEBOOK VIDEOโฆ
- 13. 2. FOOD WISHES Food Wishes Complements Each Video With A Longform Blog Post
- 14. https://www.youtube.com https://www.youtube.com FOOD WISHES CREATES TWO DISTINCT, QUALITY PIECES OF CONTENT EACH WEEK Blog Post Video
- 15. https://www.youtube.com https://www.youtube.com FOOD WISHES CREATES TWO DISTINCT, QUALITY PIECES OF CONTENT EACH WEEK Blog Post Video EACH IS GREAT ON ITS OWN BUT THEY WORK BEST TOGETHER
- 16. https://www.youtube.com https://www.youtube.com BY FUNDAMENTALLY LINKING THE TWO, THEY REINFORCE THE WHOLE EXPERIENCE AND EACH IMPROVES THE OTHER
- 17. 3. IDEA CHANNEL PBS Idea Channel Makes Comments Part of the Content
- 18. IDEA CHANNELโS COMMENT SECTION DOESNโT LOOK LIKE THE REST OF YOUTUBEโSโฆ https://www.youtube.com (Pictured: the most civil YouTube comments section. Ever.)
- 19. https://www.youtube.com THIS IS BECAUSE THEY INCORPORATE THE PREVIOUS EPISODES COMMENTS INTO THE CONTENT
- 20. https://www.youtube.com NOT ONLY DOES THIS GET PEOPLE EXCITED TO COMMENT CONSTRUCTIVELY, IT ALSO HELPS PROMOTE PAST CONTENT
- 21. 4. SCHOOL OF LIFE School of Life Maintains Graphical Consistency to Build their Brand
- 22. https://www.youtube.com SCHOOL OF LIFEโS CHANNEL COVERS A WIDE VARIETY OF TOPICSโฆ
- 23. https://www.youtube.com SCHOOL OF LIFEโS CHANNEL COVERS A WIDE VARIETY OF TOPICSโฆ BUT THEY DO HAVE ONE THING IN COMMONโฆ
- 24. https://www.youtube.com ALL THEIR VIDEOS SHARE A COMMON AESTHETIC AND DESIGN LANGUAGE.
- 25. https://www.youtube.com ALL THEIR VIDEOS SHARE A COMMON AESTHETIC AND DESIGN LANGUAGE. STRONG AESTHETIC ALLOWS THEM TO COVER A WIDE VARIETY OF TOPICS AND STILL MAINTAIN A STRONG CONSISTENT BRAND IDENTITY
- 26. 5. GLOVE AND BOOTS Glove and Boots Uses Humor and Wit to Communicate Complex Ideas (and Make Them Stick)
- 27. GLOVE AND BOOTS USES PUPPETSโฆ
- 28. โฆTO EXPLAIN DENSE ACADEMIC IDEAS* *among other things
- 29. TO EXPLAIN DENSE ACADEMIC IDEAS* *among other things HOW DO THEY PULL IT OFF?
- 30. TO EXPLAIN DENSE ACADEMIC IDEAS* *among other things HUMOR!
- 31. https://www.youtube.com HUMOR HELPS MAKE THEIR VIDEOS ENTERTAINING AND ACCESSIBLE
- 32. Michelle Phan Uses Facebook Video to Cross- Promote YouTube Content Food Wishes Complements Each Video With A Longform Blog Post PBS Idea Channel Makes Comments Part of the Content School of Life Maintains Graphical Consistency to Build their Brand Glove and Boots Uses Humor and Wit to Communicate Complex Ideas (and Make Them Stick) QUICK RECAP:
- 33. THANKS FOR READING! Follow Subscribe Connect KEEP IN TOUCH!