Social Media Reporting & Data Visualization Best Practices
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For my fourth class on Social Media Analytics taught at NYU, the focus was learning how to better develop and present your success on social media with accurate reporting using Socialbakers, Google Analytics, Simply Measured, Sprout Social and other tools.
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Social Media Reporting & Data Visualization Best Practices
- 1. Social Media Reporting & Data Visualization Best Practices Class 4: New York University Social Media Analytics I @BrianHonigman
- 3. 1. Choose Your Key Metrics to Report on a Goal or Set of Goals. @BrianHonigman Steps to Reporting Success on Social Media
- 4. @BrianHonigman Social Web Traffic Metrics Conversions Time on Site Sales Pages Per Visits Goal Completion Pageviews Users Interaction with Social Plugins Bounce Rate
- 5. 2. What’s the time frame you’re reporting on? @BrianHonigman Steps to Reporting Success on Social Media
- 6. @BrianHonigman Typical Reporting Timeframes •Weekly •Monthly •Quarterly •Annually •Campaign Related
- 7. 3. Who is the report for at your organization? @BrianHonigman Steps to Reporting Success on Social Media
- 8. @BrianHonigman Reports Will Differ Based on Reviewer •Just you. •Informal meeting with colleague. •Report progress to supervisor. •Present findings at meeting.
- 9. 4. What tools will you use for timely, visual & accurate reporting? @BrianHonigman Steps to Reporting Success on Social Media
- 10. @BrianHonigman Measurement Tools with Basic Reporting Features •Facebook Insights •Twitter Analytics •LinkedIn Company Page Analytics •YouTube Analytics
- 11. Basic Excel Report Exported from FB Insights
- 12. @BrianHonigman Measurement Tools with Robust Reporting •Google Analytics •Socialbakers •Sprout Social •Brandwatch •Simply Measured
- 13. 5. What’s the best way to visualize the results of your social media success? @BrianHonigman Steps to Reporting Success on Social Media
- 14. @BrianHonigman Effective Visual Reporting: •Goals and Segments •Proper Context •Highlights KPI’s •Include Insights •Power of Simplicity •Forever Evolving
- 15. @BrianHonigman Effective Visual Reporting: Goals & Segments
- 18. @BrianHonigman Effective Visual Reporting: Includes Insights
- 19. @BrianHonigman Effective Visual Reporting: Power of Simplicity
- 20. @BrianHonigman Effective Visual Reporting: Forever Evolving