The Best Approach to Investing Time in New Social Networks
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Choosing which social networks to be active on can be a difficult choice, but a key lesson learned from Beyonce's digital strategy can help inform how your business decides whether to pursue a new social channel or not. Learn the right process of onboarding your business on social media by following these recommendations: http://www.brianhonigman.com/new-social-media-channels/
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The Best Approach to Investing Time in New Social Networks
- 1. Based on an article that originally appeared on my site. ABOUT CHOOSING A NEW SOCIAL PLATFORM WHAT BEYONCE CAN TEACH YOU
- 2. HI!I’m Brian Honigman I’m a Marketing Consultant, Speaker and Writer.
- 3. THE RATE OF TECHNOLOGICAL CHANGE IS ACCELERATING
- 4. THIS RATE IS EVEN FASTER FOR SOCIAL NETWORKS FB USER GROWTH
- 5. AS A SOCIAL MEDIA MARKETER HOW DO YOU DECIDE WHICH NEW NETWORK TO EMBRACE?
- 6. FOR THE ANSWER, LOOK NO FURTHER THAN . . .
- 7. …BEYONCE?
- 8. MORE SPECIFICALLY BEYONCE’S TWITTER
- 9. WHATYOU SHOULD NOTICE IS THAT SHE DOESN’T USE TWITTER* Yet still has 13.9 million followers!
- 10. “ WHY NOT? Currently, we don’t use Twitter at all. It is a personal choice. I think as an artist, Beyoncé really prefers to communicate in images. It’s very hard to say what you want to say in 140 characters. Here’s her social media manager’s explanation: –Lauren Wirtzer-Seawood
- 11. THAT’S NOT HOW SHE TALKS!! BEYONCE DOESN’T USE TWITTER BECAUSE
- 12. WHETHER OR NOT IT FITS YOUR BRAND YOUR PRIMARY CONCERN WHEN CHOOSING WHETHER OR NOTTO START USING A NEW CHANNEL SHOULD BE
- 13. ONCE YOU FIND A NEW CHANNELTHAT FITS YOUR BRAND, TEST THE WATERS BY REPURPOSING EXISTING CONTENT
- 14. BE SIMILAR TO AN EXISTING CHANNEL. IF YOU’VE CHOSEN A CHANNELTHAT FITS YOUR BRAND, CHANCES ARE IT WILL
- 15. QUICKLY, CHEAPLY AND EFFECTIVELY REPURPOUSING EXISTING CONTENT WILL LET YOU TESTA NEW NETWORK’S VIABILITY:
- 16. DO IT RIGHT! ONCE YOU DECIDE TO USE A NEW SOCIAL NETWORK
- 17. NO ONE WILL REALLY CARE IF YOU ARE NOT THERE BUT WHATTHEY WILL NOTICE IS IF YOU ARE THERE AND DOING A SUB-PAR JOB
- 18. “If you don't have time to do it right, when will you have time to do it over? –John Wooden
- 19. DON’T BE A CHANNEL SURFER ONE LASTTHING…
- 20. channel surfer |ˈCHanl sərfer| noun 1 A (typically out of touch) person, who thinks the best way to stay “relevant” is to ride the newest wave of social media and adopt any channel that is becoming popular.
- 21. RESISTTHE TEMPTATION TO FOLLOW EVERY SOCIALTREND
- 22. BEFORE HOPPING ABOARD THE NEXT SOCIAL MEDIA BANDWAGON JUST ASK YOURSELF…
- 24. THANKS FOR READING! Keep In Touch: Follow Subscribe Connect