MTV Trade Campaign

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Brian Tiong

MTV Asia 2005 Trade Campaign

Business News & Politics

Objectives ,[object Object],[object Object],[object Object]

Target Audience Media owners Marketing directors Ad agencies

Challenges ,[object Object],[object Object],[object Object]

The strategic road map ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Phase 1 - teaser Phase 2 - reveal Phase 3 - education

Phase 1 - teaser ,[object Object],[object Object]

Phase 1 – DM piece ,[object Object],[object Object]

Phase 1 – Newspaper ,[object Object],[object Object]

Phase 1 – Car park barriers & Posters ,[object Object],[object Object]

Phase 1 – Emailer ,[object Object],[object Object]

Phase 2 - reveal ,[object Object],[object Object],[object Object],[object Object],[object Object]

Phase 2 – website reveal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Phase 3 – education ,[object Object],[object Object],[object Object]

Post Event photos ,[object Object],[object Object]

Results – you have been targeted! ,[object Object],[object Object]

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