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THE FUTURE OF BUSINESS IS ASIA
LAFUTURA 2015
14 OCTOBER
VIENNA, AUSTRIA
有面子/“HAVE FACE” 没面子/“NO FACE”
GOOD BAD
BAD?GOOD
“山寨”
“SHANZHAI”
“中国制造”
“MADE IN CHINA”
“中国创造”
“DESIGNED IN CHINA”
“FACTORY OF THE WORLD”
“INNOVATOR OF TOMORROW”
1 SILICON VALLEY
50+ “SILICON VALLEYS”
Mini Sensors for
Door/Windows
Motion Sensor Wireless Switch
Mini Sensors for
Door/Windows
Motion Sensor Wireless Switch
¥199 = €27.92
WhatsApp WeChat
"WeChat, It’s a lifestyle.”
1,900,000 NEW BUSINESSES IN 2014
49/DAY
$30 BILLION
$5 BILLION
24:00:00 | $1.5B
00:38:28 | $1.6B
24:00:00 | $9.0B/€7.9B
CHINA’S MATURING
Source: China Internet Network Information Center
2014 GDP GROWTH: 7.4%
LOOK FORWARD TO THE NEXT DECADE: ASEAN
MODEL COUNTRY - SINGAPORE
BRUNEI
MALAYSIA
NEAR MATURE COUNTRIES
THAILAND
MYANMAR
CAMBODIA
FRONTIER MARKETS
LAOS
EMERGING MARKETS
INDONESIA
PHILIPPINES
VIETNAM
WHERE IS THE BUSINESS OPPORTUNITY IN ASEAN?
10 COUNTRIES IN ASEAN
625 MILLION PEOPLE
EST $10 TRILLION GDP BY 2030
ASEAN COMING TO THE INTERNET PARTY LATE!
NOTAIL
ASEAN IS TRUELY ‘MOBILE FIRST’
MOBILE LEAPFROGGING
SHADOW MARKET PLACES
INSTAGRAM X LINE
(*source: a-commerce *)
INSTAGRAM X LINE
(*source: a-commerce *)
SHADOW MARKET PLACES
INNOVATIVE BUSINESS MODELS
LINE’S EVOLUTION: MOBILE GROCERIES
(*source: a-commerce *)
LINE’S EVOLUTION: FLASH SALE
INNOVATIVE BUSINESS MODELS
LINE’S EVOLUTION: HOT DEAL
INNOVATIVE BUSINESS MODELS
THE FUTURE OF BUSINESS IS ASEAN
THANK YOU
BRIAN TIONG/ WWW.B-SIDE.COM.SG
HTTPS://WWW.LINKEDIN.COM/IN/BRIANTIONG
LAFUTURA 2015
CHENG LONG SUN/ BBH ASIA PACIFIC
HTTPS://SG.LINKEDIN.COM/IN/CHENGLONGSUN

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