Research on Singapore Music Opinion Leaders

1. 1

2. A Research Project
Exploring the community relationships
between Music Opinion Leaders in
Singapore and their activities
in Online Social Networks
(Myspace/ Facebook/ Friendster)
October 2007
2

3. POPTART – dirty electro, Indie
3

4. “Why didn't anyone think of this before? Dig out your CD
& Record collection of all those songs that meant
something to you during those youthful carefree and
rebellious days- a little bit of britpop, indie, shoegaze,
alternative, grunge, postrock, twee, punk, electro,
synthpop and perhaps some other stuff you'd be
embarrassed to admit owning, grab a couple a mates,
make cheap flyers, invade a club, and throw a party
every month with a lot of fucken booze.
Poptart is currently holding fort every Wednesday at
The Butter Factory. Come join us at The Poptart
Massive Midweek Mayhem for your midweek dose of
chaos and drunken fun!”
4

5. MYSPACE
www.myspace.com/eatmepoptart
5

6. MYSPACE CONTENT
• MUSIC DIRECTION
• PARTY POLICY
• FLYERS
• TOP 20 COMMUNITY MEMBERS
• MUSIC PLAYER (SINGLE TRACK)
• YOUTUBE VIDEO
• CROSS LINKED WITH WEBSITE, LIVE JOURNAL
BLOG, FRIENDSTER, FACEBOOK, MSN
• PARTY ANOUNCEMENT
• PROGRESS BLOG
• COMMENTS & TESTIMONIALS
6

7. FACEBOOK - www.facebook.com/
profile.php?id=635660387
7

8. FACEBOOK CONTENT
• FLYERS
• CROSS LINKED WITH WEBSITE, LIVE JOURNAL
BLOG, FRIENDSTER, FACEBOOK, MSN
• TOP 30 COMMUNITY MEMBERS
• PARTY PHOTOS
• PARTY ANNOUNCMENT
• CONNECTED TO 30 GROUPS
• COMMENTS & TESTIMONIALS
8

9. FACEBOOK GROUP CONTENT -
www.facebook.com/group.php?
gid=2397153426
• 748 MEMBERS
• LINKS TO LEADERS
• PARTY ANNOUNCEMENT
• GUESTLISTS
• COMMENTS & TESTIMONIALS
• PHOTOS & FLYERS
9

10. FRIENDSTER -friendster.com/
eatmepoptart
10

11. FRIENDSTER CONTENT
• FLYERS
• PROGRESS BLOG
• MUSIC DIRECTION
• PARTY POLICY
• CROSS LINKED WITH WEBSITE, LIVE JOURNAL
BLOG, FRIENDSTER, FACEBOOK, MSN
• PARTY ANNOUNCEMENT
• YOUTUBE VIDEO
• COMMENTS & TESTIMONIALS
11

12. WEBSITE -
www.poptart.planetdreamx.com
12

13. WEBSITE CONTENT
• JOIN MAILING LIST
• NEWS / PARTY ANNOUNCEMENT
• PARTY PHOTOS
• MISSION STATEMENT
• CROSS LINKED WITH WEBSITE, LIVE
JOURNAL BLOG, FRIENDSTER,
FACEBOOK, MSN
13

14. BLOG
http://eatmepoptart.livejournal.com
14

15. BLOG CONTENT
• COMMUNITY POSTINGS
• FLYERS
• CROSS LINKED WITH WEBSITE, LIVE
JOURNAL BLOG, FRIENDSTER,
FACEBOOK, MSN
• YOUTUBE VIDEOS
• PROGRESS BLOG
• LINKS TO VENUES & EVENTS
15

16. THE CROWD
16

17. POPTART LEADERS
17

18. POPTART LEADERS
18

19. POPTART LEADERS
19

20. POPTART LEADER MYSPACE
PROFILE EXAMPLE
20

21. BEAT! - Indie
21

22. “Ginette Chittick, George Chua and Joe Ng, play hosts
to BEAT! by continuing the tradition back in the 90s
when George spun indie disco tunes at the legendary
Moods bar. A HOME-styled no frills take on partying with
tunes that matter every Friday night! Expect huge
chunks of independent rock and an eclectic mix of
other space oddities! Let's BEAT the tedium of this
humdrum town into a pulp!”
22

23. MYSPACE
www.myspace.com/beat_sg
23

24. MYSPACE CONTENT
• MUSIC DIRECTION
• PARTY POLICY
• TOP 20 COMMUNITY MEMBERS
• MUSIC PLAYER (SINGLE TRACK)
• YOUTUBE VIDEOS
• PARTY ANOUNCEMENT
• PROGRESS BLOG
• COMMENTS & TESTIMONIALS
24

25. FACEBOOK GROUP (I love Beat!)
www.facebook.com/group.php?
25

26. FACEBOOK GROUP (BEAT!) -
http://www.facebook.com/
group.php?gid=4856225138
26

27. FACEBOOK GROUP (Home Club -
Beat!) - www.facebook.com/
group.php?gid=2388228637
27

28. FACEBOOK CONTENT
• FLYERS
• CROSS LINKED WITH WEBSITE,
MYSPACE
• PARTY PHOTOS
• PARTY ANNOUNCMENT
• CONNECTED TO 15 GROUPS
• COMMENTS & TESTIMONIALS
28

29. WEBSITE –
www.homeclub.com.sg
29

30. WEBSITE CONTENT
• NEWS / PARTY ANNOUNCEMENT
• PARTY PHOTOS
• MISSION STATEMENT
• PODCAST
• VIDEO (COMING SOON)
• LOCAL & INTERNATIONAL BANDS LISTING
• LOCAL & INTERNATIONAL DJS LISTING
• CROSS LINKED WITH WEBSITE, MYSPACE,
BLOGGER & EXTERNAL MEMBERS LINKS
• LINK TO PRO-SOCIAL BLOG
30

31. THE CROWD
31

32. BEAT LEADERS
32

33. BEAT LEADERS
33

34. BEAT LEADERS
34

35. BEAT LEADER BIO
George Chua is an artist whose work may adopt the form of a performance,
installation, or sound recording.
George’s work involves a keen interest in the interdisciplinary nature of sound art and
its extensive relationships with memory, invisibility, the body, theatre and cinema. He
continues to uncover the tension between the abstraction of sound and sonic fiction,
presenting ongoing interdisciplinary work under his Genealogy project. For
Genealogy, he has so far created installation and performance art using objects,
voices, body movement, video and sound.
He most recently participated in the Singapore Biennale 2006.
George uses a laptop computer as his primary music instrument. He performs his
solo work and group improvisations regularly in art spaces, theatres and clubs both
local and foreign. As a sound designer for theatre and film and was awarded “An
Honorable Mention for Special Achievement in Music by The Strait Times 4th Life!
Theatre awards.
George has been an associate artist of The Substation since 2002.
More info:
http://georgechua.com
http://thegenealogyproject.com
35

36. BEAT LEADER BIO
Joe composes and oversees the music & sound
production for Bokufilms' film and television projects.
His last work was Kelvin Tong's Best Director winning
quot;Love Storyquot; that won the Best Director award at
2006's Singapore International Film Festival. Joe is
currently working on a TV series for Arts Central titled
Do Not Disturb. More upcoming works in 2007 include
Men In White and Maid 2
Having rocked the indie boat with Padres and weaved
various soundtracks for movies such as 'The Maid',
'Durian King and 'Eating Air'. Joe now hits the play
button on the CDJ blasting a riot mix of local and
garage music.
36

37. BEAT LEADER BIO
Ginette Chittick is a multitasker ninja, with her stubby little
fingers in the music, fashion, design and photography pies,
she's a non-DJ who just hits the play button on her favourite
tracks. Other stuff about her: Loves animals; lectures at
LASALLE-SIA College of the Arts; has put out live visuals at
OneDotzero, ResFest, Zouk, etc under the moniker Styra; co-
owns fashion labels, 'FrüFrü & Tigerlily' (which was nominated
for the fashion category in the Street Style Awards '05) and
'Murder.'; put out several shows with Wallwork Records
including The Tesseract, the RNDM series and co-produced
Baybeats '04 & '05; plays bass and sings with Astreal (which
was nominated for the music category in the Street Style
Awards '06), has performed both locally and overseas to
enthusiastic audiences, second album (Fragments of the Same
Dead Star) released under EMI Singapore in June 2006, out in
all good record stores; named Young Person of the Year by
AWARE in 2002, nominated for the Arts and Media category of
the 'Great Women of Our Time' 2006 awards by Women's
Weekly magazine.
37

38. CLASH THE DISKO KIDS – nu-rave
38

39. “Based in Singapore. Clash The Disko Kids, had proven
themselves worthily throughout various DJ competitions,
such as Winner for Juice DJ Quest & Frontal Super Star
DJ Project, Runner-ups for Pioneer PRO DJ Regional
Final & Heineken Thirst Studio.
Having much influence from 2ManyDJs, Soulwax,
Justice, Digitalism & Chemical Brothers, you can only
expect a mural of sounds when CTDK go behind the
decks!”
39

40. MYSPACE – www.myspace.com/
clashthediskokids
40

41. MYSPACE CONTENT
• MUSIC DIRECTION
• DJ BIO
• TOP 20 COMMUNITY MEMBERS
• MUSIC PLAYER
• DOWNLOAD LINKS
• PARTY ANOUNCEMENT
• PROGRESS BLOG
• COMMENTS & TESTIMONIALS
• LINK TO WEBSITE
• LINKS TO DJS
41

42. WEBSITE –
www.frontallabs.com
42

43. WEBSITE CONTENT
• FORUM
• EVENT LISTINGS
• MUSIC POSTINGS
• MUSIC PRODUCTION POSTINGS
• TECH QUESTIONS
• FLEA MARKET
• MEMBERS ONLY DISCUSSIONS
• GENERAL TALKCOCKAGE
43

44. CLASH LEADER BIO
DJ ITCHI - www.myspace.com/djitchi (818 MEMBERS)
Co-founder of Singapore's leading electronic dance music
consortium, www.frontallabs.com. With a DJ career which
started back in 1999, DJ Itchi aka Jason Teo has graced the
decks of numerous parties at some of the most prestigious
clubs from Zouk (Singapore), Centro 360 (Singapore) to Liquid
Room (Singapore), armed with with an arsenal of tune with
genres ranging from progressive house, breaks and trance.
Not only is Itchi the JUICE Mag DJ Quest 2005 winner, he also
went on later to impress the industry critics at the inaugural
Pioneer Pro DJ Digital Battle competition held in Zouk
Singapore and eventually became winning this competition.
Representing the island at the Regional Finals held in Zouk KL
later on, Itchi clinched the runner-up position. You can only
expect a mural of sounds when Itchi goes behind the decks!
44

45. CLASH LEADER BIO
DJ KURT - www.myspace.com/underkurtverism (384)
MEMBERS
Kurt is a key member in the Singapore's leading
electronic dance music consortium,
www.frontallabs.com. With a DJ career which started
back in 2002, Kurt has won the first Frontal Super Star
DJ Project 2003 title and has graced the decks of
several parties at some of the most prestigious clubs
which include Zouk/Phuture, Rouge, Home Club, and
the now-defunct Centro360 and Cocolatte. Armed with
a vast knowledge on music and a position as an
editor/moderator on Frontallabs.com, Kurt has always
been in the fore front in the ever-changing dance
music scene and is not afraid to introduce new sounds
to everyone.
45

46. CLASH DEBUT GIGS
• Oct 6 200711:00PPhuture, Zouk Singapore
• Oct 12 200711:00PThe Butter Factory
Singapore
46

47. COSA NOSTRA – jazz & soul
47

48. “2 blokes with a deep love for deep music, running
Singapore's pioneer leftfield underground dance
music resource site, danceandsoul.com. A
combination of a DJ (Dean) and musician/producer
(Kaye), the music production partnership was born
somewhere around 2004.
Respecting the timeless sounds of classic genres of
music but pushing it foward to keep it relevant for
modern ears and/or dancefloors can be considered the
main ethos for Cosa Nostra. quot;Oldquot; new music and quot;newquot;
old music, if you will. The future is in the past in the
future.”
48

49. MYSPACE
www.myspace.com/
cosanostrasingapore
49

50. MYSPACE CONTENT
• MUSIC DIRECTION
• TOP 20 COMMUNITY MEMBERS
• MUSIC PLAYER
• STREAMING LINKS
• TRACK LISTINGS & DESCRIPTION
• COMMENTS & TESTIMONIALS
• LINK TO WEBSITE
50

51. WEBSITE –
www.danceandsoul.com
51

52. WEBSITE CONTENT
• EXTERNAL PODCAST SELECTION WITH TRACK
LISTINGS
• MAILING LIST
• XHO FILES
• FEATURED ARTISTS & INTERVIEWS
• STREAM MIXES
• GROUP BIO
• LINKS TO DANCE RESOURCES, RECORD
LABELS, ONLINE RECORD STORES,
SINGAPORE SCENE, ONLINE RADIO & MIXES,
DESIGN
52

53. THE ACT
53

54. WHITE LABEL (SONAR) - house
54

55. “A GENERIC PRODUCT
WITHOUT A BRAND. A PRE-
RELEASE OR LIMITED
EDITION RECORDING.”
55

56. BLOG –
www.whitelabel2006.blogspot.com
56

57. BLOG CONTENT
• MEMBERSHIP (5000)
• FLYERS
• PARTY ANOUNCEMENTS
• PARTY RELATED ARTICLES
57

58. FACEBOOK www.facebook.com/
profile.php?id=561962315
58

59. FACEBOOK CONTENT
• MUSIC
• LINKED TO WEBSITE
• COMMENTS & TESTIMONIALS
59

60. WHITE LABEL LEADER BIO
Designer, DJ, member of Zircon
Govt Pawnstars, Yeoh Tan has
been on the forefront of the scene
since the 80s. Holds nites such as
Chemistry and Sonar, and now
White Label.
60

61. 4 IMAGINARY BOYS - retro
61

62. “Formerly We:Union, the 4
IMAGINARY BOYS Djs (arc,
cloudy J, half biscuit & 4nik8r)
drop electro, EBM, Jangle,
Twee, Power/Pop Punk, Gothic,
New Wave, DJ Mixes, Death
Disco, C-86.”
62

63. MYSPACE (party) -
www.myspace.com/4imaginaryboys
63

64. MYSPACE - www.myspace.com/
4_imaginary_boys
64

65. MYSPACE CONTENT
• FLYERS
• MUSIC PLAYER
• PHOTOS
• PARTY ANOUNCEMENT
• COMMENTS & TESTIMONIALS
• LINK TO FRIENDSTER
65

66. FRIENDSTER –
www.friendster.com/imaginarios
66

67. FRIENDSTER –
www.friendster.com/imaginarios2
67

68. FRIENDSTER CONTENT
• FLYERS
• PARTY ANOUNCEMENT
• PHOTOS
• IMEEM MUSIC PLAYERS
• COMMENTS & TESTIMONIALS
68

69. THE COMMUNITY
69

70. BREAKS IN ASIA - breaks
70

71. “An onslaught of all things
4/4!”
71

72. FACEBOOK – TAB
www.facebook.com/group.php?
gid=12912240077
72

73. FACEBOOK – SIRENS
www.facebook.com/group.php?
gid=5595021751
73

74. FACEBOOK CONTENT
• LINKS TO ZOUK
• PHOTOS
• FLYERS
• COMMENTS & TESTIMONIALS
74

75. MYSPACE (Breaks in Asia) –
www.myspace.com/breakinasia
75

76. MYSPACE (Tony Tay) –
www.myspace.com/tonytayzouk
76

77. MYSPACE CONTENT
• LINKS TO DJTONYTAY.COM
• PHOTOS
• MUSIC PLAYER
• GIG DATES
• FLYERS
• COMMENTS & TESTIMONIALS
• PROGRESS BLOG
• CONNECTED TO BANGKOK SCENE – ASTRA
77

78. WEBSITE –
www.djtonytay.com
78

79. WEBSITE CONTENT
• NEWS
• CHARTS
• DJ BIO
• STREAM MIXES
• BREAKS IN ASIA
• VIDEO
• PHOTOS
• LINKS TO LABELS & ARTISTS
• MAILING LIST
79

80. THE COMMUNITY
80

81. BREAKS LEADERS
81

82. BREAKS LEADERS
82

83. DUBWISE - reggae
83

84. “Dubwise is
Kable & Castro aka The Ruffa Class
“To uplift & entertain. We bring forth the foundations of reggae music
deep into the dancehalls of Singapore. You will dance to our beat.”
Both long time members of Singapore’s Drum & Bass
community, they decided to take a big rewind and bring the
music back to the beginning. It’s back to the beginnings of the
drums and the bass, back to the roots. The roots of hip hop, the
roots of drum & bass, the root of all dance music; Jamaican
music and its Soundsystem culture.
And thus laid the foundations for Dubwise – the nights”
84

85. MYSPACE
www.myspace.com/dubwisesg
85

86. MYSPACE CONTENT
• MUSIC PLAYER
• PROGRESS BLOG
• BIO
• LINK TO EXITMUSIC.COM, SINGAPORE’S
DRUM N BASS MASSIVE
• FLYERS
• PHOTOS
86

87. WEBSITE –
www.exitmusik.com/forums/
index.php
87

88. WEBSITE CONTENT
• FORUM
• BLACK MARKET
• MIXES, STREAMS, PODCAST, RADIO
• MEMBERS LIST
• REGISTER
• PHOTOS
• PROFILE (MEMBERS ONLY)
88

89. THE COMMUNITY
89

90. REGGAE LEADERS
90

91. PUSHIN’ ON - funk
91

92. “Pushin'On Collective comin from
Singapore, core players are DJ
Shellsuit, Chunk, Dave Code and
Stop. Presented by the funky man
MC Masterpiece. Providing the
Funk and Soul to the island on
a regular basis.”
92

93. MYSPACE -
www.myspace.com/pushinon
93

94. MYSPACE CONTENT
• MUSIC PLAYER
• MUSIC POLICY
• LINK TO PUSHINON.COM
• FLYERS
• PHOTOS
• PARTY ANNOUNCEMENT
94

95. WEBSITE –
www.pushinon.com
95

96. WEBSITE CONTENT
• MAILING LIST
• PHOTOS
• STREAMING MIXES
• FLYERS
• LINK TO MYSPACE
96

97. THE COMMUNITY
97

98. FUNK LEADERS
98

99. FUNK LEADERS
99

100. READY SET GLO – nu-rave with
hot international acts
100

101. “It’s time to dress up, break out
the day-glo and put on your
biggest smiles – Readyset
Glo – The Motored
Sessions”
101

102. FACEBOOK GROUP -
www.facebook.com/group.php?
gid=6564930609
102

103. FACEBOOK EVENT - http://
www.facebook.com/event.php?
eid=5058845687
103

104. FACEBOOK GROUP CONTENT
• PHOTOS
• FLYERS
• PARTY ANNOUNCEMENT
• LIMKS TO MUSIC
• COMMENTS & TESTIMONIALS
• LINKS TO ZOUK
• LINKS TO BLOG
• GUESTLIST
• INVITE PAGE
104

105. BLOG –
www.readysetglo.net
105

106. BLOG CONTENT
• PHOTOS BY GUEST PHOTOGRAPHER
• FLYERS
• PARTY ANNOUNCEMENT
• STREAM & DOWNLOAD MIXES
• VIDEO PLAYER
• COMMUNITY ARTWORKS / VIDEOS
• COMMENTS & TESTIMONIALS
• LINKS TO ZOUK
• LINKS TO LABELS & ARTISTS
• JOIN
106

107. THE COMMUNITY
107

108. READY SET GLO LEADER
108

109. Contact
Brian Tiong
+65 9694 7944
brian@b-side.com.sg
www.b-side.com.sg
www.poolatwork.com
109