How to Make Money With Pokémon GO, Social Wi-Fi, Mobile Wallet Loyalty Cards and Proximity Marketing!

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How to profit from
Pokémon GO using
Proximity Marketing

This is an emergency
presentation!

If you haven’t already heard,
a new game has been recently
released that has already
amassed a very active and
engaged following.

So today I want to show you how to use

To capitalize on this latest trend in order to:
Boost revenue and
sales for local
business!

The Mobile
Landscape Is
Changing….

By 2020, there will be 34 billion
devices connected to the internet.
(Source: BI Intelligence)
That's more than 4 devices for
every human on earth! (Source: BI Intelligence)
And with half the world connected to the
internet by 2018…..

The best way to connect with consumers is still…
With the power of
mobile marketing!

So let me ask you….
What do you think is the
future of mobile
marketing???

Proximity
Marketing

Connecting with consumers…
At the right place…
At the right time…
To provide them the information they need…
In the moment...
In order to…

Personalize the
mobile experience!

Change the way business connect with
consumers

84% of shoppers engage with a
mobile device before or while
shopping (Source: Marketing Land)
Approximately 57% of shoppers
engage with location-based ads
(Source: Marketing Land)

Beacons help increase revenue!

Push Notifications Promote Consumer
Engagement
46% of consumers say they're grateful for push
notifications for relaying important/timely information (Source: BI
Intelligence)
Push notifications boost engagement by 88%
(Source: Localytics Data)
Relevant messaging increases conversion by 4x
(Source: Localytics Data)

This latest trend is:

What is Pokémon GO?

What is Pokémon GO?
• Pokémon was first released on the Game Boy in
1996 as an RPG and has since grown into the
Pokémon Universe
• Games, movies, TV shows, Anima, trading cards,
manga, comics, and all types of collectibles
• Billions of people around the world, from kids to
adults, play Pokémon
• The first release of any official Pokémon game for
mobile

How it works - Pokémon GO
• Players use the game’s geo-location
feature and their smartphone camera to
find virtual Pokémon (fictional animated
creatures) – in various locations in their
area in real time
• The game runs off an augmented reality
HUD, or heads-up display, of the real world.

How it works - Pokémon GO
• Relies on Google Maps data to give a
real-world feeling to the game
• Landmarks, or key areas in the real world
have become Gyms (where you can
battle your pocket monsters) or
PokéStops (where players can replenish
their supplies)

In-game offers
• Like other mobile games, Pokémon go has an in-
game offer
• One offer specifically is the ‘Lure Module’
• This is used to “lure” Pokémon to specific locations
and are purchased within the game
• These locations become Pokémon GO hotspots
• Users then visit these locations to find rare items and
creatures

Why is this game
important to mobile
marketers?

Big impact!
• In the US, the game has been downloaded more than 2 million times on iOS
devices (Source: Sensor Tower Data)

Big impact!
• Pokémon GO is being used more than WhatsApp and Instagram (Source:
SimilarWeb)
• US players are spending 43 minutes each day playing Pokémon
GO, compared with 30 minutes for WhatsApp and 25 minutes for
Instagram (Source: SimilarWeb)
• Across both iOS and Android, there have been more than 7.5 million
downloads in the US alone (Source: Sensor Tower Data)

Pokémon GO is now
affecting consumer
behavior!

Consumers are HIGHLY ENGAGED!
As marketers, we need to take advantage
of this trend and monetize it!

How Pokémon GO
can help
local businesses
right now!

The ability of the game has
to drive real-world foot
traffic to locations should
not be ignored!
But first, I want to tell you:

Like all other trends, the
popularity WILL fade!

So it’s important to take
advantage of this opportunity
RIGHT NOW and capture as
many leads as possible.

Here’s how to develop a
strategy for monetizing
Pokémon GO!

PROBLEM
Remember this?

PROBLEM
People are flocking to local businesses for
Pokemon, but they aren’t sticking around!

THE
SOLUTION

Social Powered Wi-Fi + Pokémon GO
• The game uses increased amount of data
• Visiting customers aren’t loyal without a strategy
• This is a perfect opportunity to attract new
customers (users of the game) to your location
by promoting free Wi-Fi.

The Strategy
Offer Social Powered Wi-Fi and leverage
the real-world foot traffic and engagement
of Pokémon GO for local business in order to:
• Attract new customers
• Build email lists
• Collect customer data (name, email address) for
remarketing
• Grow Social Media Presence
• Increase customer loyalty
• Boost sales

Offer Free Wi-Fi in exchange for...

The User
Experience

The User Experience
• Customer walks by or into location and
see’s signage/posters with powerful
calls-to-action to entice customers to
come in and connect to Wi-Fi
“Don’t let data get you down. Come in
and connect to our Free Wi-Fi to earn
discounts AND catch your newest
Pokémon”

Step 1
Step 2
Step 3
Step 4
STEP 1: CONNECT TO YOUR WI-FI NETWORK

Step 1
Step 2
Step 3
Step 4
STEP 2: LOGIN USING SOCIAL MEDIA

The User Experience
• Once customer connects using social
login method of choice, they are
greeted with a custom thank you
page which promotes:
• Discounts/Sales/Coupons
• E.g. “Catch a Pokémon at our location and
save $1 off your next drink purchase”
• Mobile Wallet Loyalty Program
• E.g. “Earn rewards while you play - Tap here
to download our loyalty card NOW”

GAIN MORE FACEBOOK LIKES & KNOW YOUR CUSTOMER
Step 1
Step 2
Step 3
Step 4
STEP 3: ENJOY FREE WIFI AND PROMOTIONS

REMARKET TO USERS ONLINE AND CREATE AUTOMATED
ENGAGEMENT CAMPAIGNS AFTER THEY HAVE LEFT YOUR VENUE
Step 1
Step 2
Step 3
Step 4
STEP 4: POST ENGAGEMENT & REMARKETING

CAPTURE THEIR
VALID EMAIL ADDRESS

ADVERTISE TO CUSTOMERS
WHO HAVE PHYSICALLY
BEEN TO YOUR LOCATION

COLLECT INCREDIBLE SOCIAL DATA…

The User Experience
• After customers leaves the location, you can use the data
collected to remarket to this list and entice them to visit again
with specials, offers or discounts
• You can use the Social Data collected to retarget using
Facebook Ads

AFTER THEY VISIT, RETARGET THEM ON…

AND
TARGET
THEIR
FRIENDS!

The User Experience
• Customers who’ve signed up for
the loyalty program via your call to
action can also be re-targeted via:
• Push notification (at anytime)
• Geo-Fencing (when the user is in or
around the pre-defined location)
• Beacons (within proximity of the
location)

User Opt-In
Name, Email, Phone,
Gender, Location
Bluetooth Beacons
GPS Geo-Fencing
Push Notifications
The NEW Mobile & Proximity Marketing Package
Lead Generation and Loyalty Rewards Program on Auto-Pilot

Consider this!
Integrate Social Powered Wi-Fi campaign with Zapier in order to
automatically add the user to your Mobile Wallet Loyalty Program

Consider this!
Use autoresponder integration to send customer an email
promoting your loyalty program after leaving the location
“Thanks for visiting!
Click here to join our Mobile Wallet Loyalty Program and you
could earn free rewards just for stopping in!
We hope to see you again soon.”

What you need to know
before approaching a local
business

Find out if your business is PokéStop
• Pokéstops attract foot traffic without any
effort – players want the rewards
• If your business is a PokéStop, use the
purchasable in-game Lure Module to
attract Pokémon players to your location for
30 minutes
• Use this to increase foot-traffic to your
location

Throw down a lure!
Here are some quotes from Reddit about the recent
experience of local businesses
“We did this last night (college town), and within
minutes of dropping the lure, 30 people walked in.
Hoooly s#&@.”
“I own a pizzeria that's a Pokestop and I literally
did this all day. I had a ton of kids and adults
(mostly adults) come in for a slice of pizza and a
drink until the lure ran out.”

Affordable foot-traffic
• In-app purchase of virtual money
(Pokécoins)
With $100 netting you 14,500 Pokécoins and an eight-pack
of Lures costing 680 Pokécoins:
14,500 Pokécoins / 680 = 21 eight-packs of lures
(21 * 8)/2 = 84 hours
For a little more than a dollar an
hour, you can bring guaranteed
crowds to your business location!

What if your business
isn’t a Pokéstop?

Currently, Pokéstops are predetermined
by the developer.
Therefore, the strategy
to use LURE MODULES
to drive extra traffic is
only effective if the
business is currently a
Pokéstop.

But don’t worry!
You can request for your business
to become a Pokéstop by:
• Visiting the official Pokémon GO
support page
• Fill out their form

Real-World
Examples

According to Business Insider:
In Sydney, Australia, high-end Chinese
restaurant Tanghui announced that it
would be activating one of the Lure
Modules at lunch and dinner times,
attracting Pokémon Go enthusiasts to
the establishment.

Pizza shop in NewYork
“The amount of people has been
astonishing,” said Tom Lattanzio,
the owner of L’inizio Pizza Bar in
Long Island City, Queens. “All day
long, from afternoon to evening this
past weekend.”
L’inizio’s manager, Sean Benedetti,
says he paid $10 to have a dozen of
the Pokémon characters lured to the
store. It drew in so many players,
the shop’s business went up 75
percent.

Pokemon GO is
even being
used to
promote
safety!

Steps to being
successful selling Social
Wi-Fi with a Pokémon
GO approach

What you’ll need:
• MyWiFi
• MobiPunch
• Zapier
• FB Ads
• Pokemon GO Account
• Pinter/Kinkos

Step 1 -
Approach the local
business and sell the
idea

The Pitch!
I would like to tell you how I can guarantee to boost your sales and
revenue as well as improve customer loyalty by generating more in-
store traffic at little or no cost to you.
If you haven’t already heard, I want to tell you about Pokémon GO -
the newest augmented reality mobile app game that has amassed a
very active and highly engaged following.
Players use the game’s geo-location feature and their smartphone
camera to find virtual Pokémon (fictional animated creatures) in
various locations in their area in real-time. Landmarks in the real world
are key areas for players to converge and players are flocking to these
areas in masses to collect the virtual Pokémon.

The Pitch!
Here’s how I can help -
Your business might already be one of these predefined landmarks and there is an in-game
offer that will turn your business into a Pokémon hotspot for less than a dollar an hour, and
gamers WILL gather at your location without hesitation.
All this is great, except the game SUCKS data and data is EXPENSIVE.
By offering free Wi-Fi at your location, you can encourage gamers to visit, stay longer,
spend more, and return time and again. Customers can log into Social Powered Wi-Fi using
their social log-in of choice and you can collect leads while they collect Pokémon. Provide
your customers a positive experience and automatically generate customer loyalty.
Couple Social Powered Wi-Fi solution with the high consumer engagement of Pokémon
GO, you’ll be able to increase foot-traffic, boost sales, generate leads, improve your social
reach, and turn players into loyal customers pretty much overnight.

Step 2 -
Setup & build
Pokémon Wi-Fi
campaign

Setup your campaign
• Create your location
• Add your device to the location
• Create the campaign
*Keep in mind that we want to build this campaign around
the Pokémon GO trend to attract and profit from these
specific players*

•Assign Campaign Name
•Set a Pokémon themed SSID
•Enable Social Logins

• Build campaign with a Pokémon theme + Analytics & Retargeting Script

• Depending on your campaign
goals, set up your successful login
redirect or thank you page
• Set conversion tracking code and
integrate with Autoresponder of
choice for follow-up campaigns
• You could also Enable an App
Store re-direct to have the user
download your clients’ app

• Enable Facebook Page
Checkin with customized
Pokémon themed message.
This will entice more users of
the game to visit
NOTE: (Custom Facebook
App with Scopes Required
for Automatic Checkin)

• Go to location previously set up
• Assign your campaign

Step 3 -
Setup Pokémon GO
Account

Here’s how
• Download Pokémon GO
from app store
• Setup Account for the
business

Step 4 –
Create signage for
promotion

Here’s what we suggest:
• Create in-store posters
• Specifically promoting the location as a
PokeStop (Pokemon Hub)
• Promoting Free Wi-Fi - Save your data!
Capture Pokemon for free while you dine!
• Consider including a QR Code to
redirect the user to download the
businesses Mobile Wallet Loyalty
Punch Card

Step 5 –
Set Facebook Ads

Here’s what we suggest:
• Create a Facebook Ad targeted to
spread the word about your free
Wi-Fi and local Pokémon to people
in the businesses geographic area
• Promote discount/specials for
players who eat/shop/stay and the
location

Step 6 –
At the location

Here’s what to do:
• Plug in device
• Put up signs + QR Code
• Drop Lure Module during pre-defined time period
• From within Pokemon GO
• Tap the red Pokeball at the bottom of your screen
• Tap ‘Shop’
• Scroll down and tap the purple, box shaped Lures to
purchase. You’ll re-direct to your app store’s payment system
• Once back in-app, tap the red Pokeball again, then tap ‘Items’
• Tap the purple Lure to activate!

Integrating MobiPunch
Use MobiPunch to increase loyalty of customers who visit location

Step 1 –
Setup Mobile Wallet
Loyalty Program

• Setup client card
• Setup Beacons in store with
customized messages such as:
• “Pokestop inside! Come get your
pokeballs and fresh cup of coffee to earn
rewards”
• Setup geo-fencing locations with
customized messages
• “Visit our location to earn your next
punch and catch your newest Pokemon”

Step 2 –
At the location

• Place Beacons
• Set-up in store signage with QR code
and call-to-action to have customers
opt-in to mobile wallet loyalty program
• Alternatively, when user visits and logs
into Wi-Fi, set up campaign to redirect
user to download link to mobile wallet
loyalty punch card

With the increased amount of foot traffic,
you will see an increase of opt-ins
for the loyalty program.
After the customer has left the store, you can re-
target using push-notifications, Beacons and GPS.

This strategy is easy to
implement and generates
REAL RESULTS!

Turn the influx of
Pokémon players into a
positive experience for
your business…

Catch leads while your
customers catch Pokémon!

AUTOMATED
RECURRING
REVENUE

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Click Here To Start Your Mobile
Marketing Business Today!

How to Make Money With Pokémon GO, Social Wi-Fi, Mobile Wallet Loyalty Cards and Proximity Marketing!

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