How to brand like an adult (and not a teenager in heat)

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56 likes•20,964 views

Any comparisons between teenage sex and how most companies brand is frighteningly similar. David Brier, Fast Company expert blogger and award-winning designer wrote this amusing presentation on branding in today's marketplace. To find out more, visit http://www.risingabovethenoise.com

Marketing Business

PROOF6 ways branding parallels that tsunami of
hormonal chaos when awkwardness
and embellishments rule our world
@davidbrierRisingAboveTheNoise.com

EVERYBODY
TALKSABOUTIT
1
@davidbrierRisingAboveTheNoise.com

NOBODY’S
REALLY
SUREHOW
TODOIT
2
@davidbrierRisingAboveTheNoise.com

3 EXPERTSAGREE
ITCANGETPRETTY
COMPLICATED&
YOUSHOULDWAIT
@davidbrierRisingAboveTheNoise.com

THAT
“HOMERUN”
YOU’RESO
PROUDOF?(NOBODYBELIEVESITWITHOUTPROOF)
4
@davidbrierRisingAboveTheNoise.com

EVERYBODYIS
CERTAIN
EVERYONEELSE
ISDOINGIT(SINCETEENAGERSONLYTALKFACTUALLYABOUTTHEIR
ACHIEVEMENTSANDNEVEREMBELLISHANYTHING...)
5
@davidbrierRisingAboveTheNoise.com

CONVINCED
EVERYONEELSE
ISDOINGIT,
EVERYONE
CLAIMSTHEY
ARETOO
6
@davidbrierRisingAboveTheNoise.com

WANTSOME
MATURE
BRANDING
SOLUTIONS?
THENEXT
SLIDESHAVE
SOME“ADULT
BRANDING
CONTENT”

Design and branding by David Brier of DBD International

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bybrandspecialistDavidBrier
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Willitriseabovethenoise?Ifnot,let’stalk.

NEEDSOME
MATURE
BRANDING
SOLUTIONS?
LET’STALK.OrvisitandsubscribeatRisingAboveTheNoise.com
FollowDavidBrierontwitter:@davidbrier
Design,artdirectionandtextbyDavidBrierofDBDInternational
Copyright2014DBDInternational
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How to brand like an adult (and not a teenager in heat)

1. Why is branding so much like TEENAGE SEX? @davidbrierRisingAboveTheNoise.com Based on a tweet that seems to be credited to Avinash Kaushik of Google overhearing this comment: "Social media is like teen sex, Everyone wants to do it. No one actually knows how.When ﬁnally done, there is surprise it's not better."

2. PROOF6 ways branding parallels that tsunami of hormonal chaos when awkwardness and embellishments rule our world @davidbrierRisingAboveTheNoise.com

3. EVERYBODY TALKSABOUTIT 1 @davidbrierRisingAboveTheNoise.com

4. NOBODY’S REALLY SUREHOW TODOIT 2 @davidbrierRisingAboveTheNoise.com

5. 3 EXPERTSAGREE ITCANGETPRETTY COMPLICATED& YOUSHOULDWAIT @davidbrierRisingAboveTheNoise.com

6. THAT “HOMERUN” YOU’RESO PROUDOF?(NOBODYBELIEVESITWITHOUTPROOF) 4 @davidbrierRisingAboveTheNoise.com

7. EVERYBODYIS CERTAIN EVERYONEELSE ISDOINGIT(SINCETEENAGERSONLYTALKFACTUALLYABOUTTHEIR ACHIEVEMENTSANDNEVEREMBELLISHANYTHING...) 5 @davidbrierRisingAboveTheNoise.com

8. CONVINCED EVERYONEELSE ISDOINGIT, EVERYONE CLAIMSTHEY ARETOO 6 @davidbrierRisingAboveTheNoise.com

9. WANTSOME MATURE BRANDING SOLUTIONS? THENEXT SLIDESHAVE SOME“ADULT BRANDING CONTENT”

10.

11. Design and branding by David Brier of DBD International

12. Design and branding by David Brier of DBD International

13. Design and branding by David Brier of DBD International

14.