Dots conference, Friday 4th September, Brighton

1. DOTS 2015 #dotsconf @eatbigfish
Transforming Limitations Into
Possibilities, And Why It's
Everyone’s Business
Adam Morgan

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The limitation is
the impetus for a
better outcome

6. DOTS 2015 #dotsconf @eatbigfish
1.Propelling
Questions
A different way to frame
the challenge

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9. A BEAUTIFUL CONSTRAINT:
How To Transform Your Limitations Into Advantages, and Why It’s Everyone’s Business @eatbigfish
“If something is going to be better, it is new, and if it’s
new you are confronting problems and challenges you
don’t have references for.
To solve and address those requires a remarkable
focus. There’s a sense of being inquisitive and
optimistic, and you don’t see those in combination
very often”
Jonathan Ive

10. DOTS 2015 #dotsconf @eatbigfish
2.Can if…
A different way to find solutions

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3.Create
Abundance
A different way to think about
resources

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18. A BEAUTIFUL CONSTRAINT:
How To Transform Your Limitations Into Advantages, and Why It’s Everyone’s Business @eatbigfish
‘Entrepreneurship is the pursuit of opportunity
beyond resources controlled’
Professor Howard
Stevenson, HBS

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Transforming constraints
Three key capabilities to develop
• Asking Propelling Questions
• Can-If solution cultures
• Creating Abundance and Disciplined Resourcefulness

21. DOTS 2015 #dotsconf @eatbigfish
Why might this capability be
important to us?
• Answering the questions we want to ask of ourselves
• Answering the questions our consumers are starting to ask of us

22. DOTS 2015 #dotsconf @eatbigfish
Cross platform mobile
messaging…for free

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The latest
fashion… at
disposable prices

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Good value, fast food

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Good value, fast food
…with a side of
sustainability

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The latest smart
phone …but no
contract

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Uber’s Children

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Two questions to leave you with
1. How do we need to transform ourselves to be the darling of Uber’s
Children?
2. How can our apparent constraints make that transformation more,
rather than less beautiful?

30. DOTS 2015 #dotsconf @eatbigfish