Level-up your writing skills in this session packed with tips from the world's leading copywriters. Britt will share the lastest research and best practices for writing more effective website copy, blog headlines, social media posts, email marketing messages, and more!
12. KILL weak WORDS
● Actual
● Almost
● Perhaps
● Just
● Literally
● Really
● Very
● Things
● That
● Aspect
● Meaningful
● In Fact
13. USE ACTIVE VOICE
“Use the active voice.
The active voice is
usually more direct and
vigorous than the
passive.” - Strunk and White,
The Elements of Style
15. PASSIVE vs. ACTIVE
● Active voice means that a sentence has a
subject that acts upon its verb.
● Passive voice means that a subject is a
recipient of a verb's action.
16. “I will always remember my
first visit to Pittsburgh.
“My first visit to Pittsburgh will
always be remembered by me.”
17. PASSIVE VOICE TIPS
● Passive voice is NOT a grammatical error.
● Not all grammar checkers will catch
passive voice.
● If passive voice strengthens what you are
writing, then use it!
23. “WILL MAKE YOU…”
● 24 Pictures That Will Make You Want to Visit Pittsburgh
● This Couples Anniversary Trip Will Make You Tear Up
● 6 Tips That Will Make You A Better Wine Taster
● 13 Pittsburgh Travel Tips That Will Make You Feel Smart
30. 50 WORDS IS IDEAL LENGTH
FOR EMAIL COPY
Wow. That's really not very much room for copywriting, is it? I'll
bet your emails are pretty long and you're thinking of testing
shorter copy. If you're wondering what fifty words looks like,
there are only fifty words total on this slide.
31. RE: SUBJECT LINES TAKE YOUR TIME
Spend as much time
writing the email
subject line as you
do the email copy
itself.
41. READ IT OUT LOUD
● Where do you get “stuck”
● Is there rhythm and “flow”
42. LOOK FOR PATTERNS & BREAK THEM
How to tell if your writing is repetitive? Hmmm...
Well if it is repetitive than you will repeat the
same words or the same constructions again
and again. There are so many words out there.
Why use the same words over and over again
and again?
43. VARY YOUR STYLE
● Sentence length
● Sentence construction
● Repeated word choices