Creating a workable solution to your client's problems is more than a mere technological challenge. In order to be relevant to your audience, your work must also connect with them on an emotional level. Because different audiences have different emotional needs, the visual design of your product is key to grabbing their attention and keeping them engaged. This presentation was given at UnSummit4 on June 26, 2010, and was facilitated by Brock Ray and Brent Swanson, principles of Circadian, a Minneapolis-based design and branding firm.

1. Ensuring Relevance
With Good Design
UnSummit4
06 | 26 | 2010

2. Who Are You?

3. What is Relevance?

4. What You Do Target Audience
Features Wants
Attributes Needs
Personality

7. Why be Relevant?

8. Cognition Affect

9. How we think
cannot be separated
from how we feel.

10. Aesthetics & the Brain

11. How does product personality
affect user experience?

12. Design affects
perceived credibility.
Fogg, Soohoo, & Danielson. Stanford University, 2002.

13. Brand awareness
affects evaluation
of performance.
Jansen, Zhang, & Zhang. CHI, 2007.

14. Emotion influences
product interaction.
Spillers. Experience Dynamics, 2005.

15. How to be Relevant

16. Legitimate

17. Important

20. Thank You
CircadianMN.com
@CircadianMN