Updated Analytics presentation for InteliVideo. From our dashboard to reports to drilling, slicing and dicing. Heatmaps to maps to speed to use graphs...we have it all!
Plagiarism,forms,understand about plagiarism,avoid plagiarism,key significanc...
InteliVideo Analytics Revised
1. I N T E L I V I D E O A N A LY T I C S
U N D E R S TA N D I N G Y O U R D A TA
2. Y O U ’ L L H AV E
Y O U R FAV O R I T E S
• We track everything
• Clicks, Buy Button,
Credit card entry
• Video loads, starts,
stops and more
• Something you don’t see?
Just ask us!
3. WHERE DOES
IT ALL BEGIN?
• How is your teaser doing?
• Fundamental metrics
• How many IPs, Referrers,
Operating Systems, etc.
• Split test performance
• Trend your friend?
4. W H AT ’ S Y O U R
PERSONA?
• Different strokes for
different folks
• Marketing focus - split
testing, affiliates, and more
will be key
• Education focus - what is
difficult to understand?
• Lifecycle - what is needed?
5. SUMMARY
DASHBOARDS
• Referrers - split tests,
affiliates, refer a friend
• Operating Systems - how
many platforms?
• Downloads vs. Stream - are
they downloading if they
watch 200 times (kids)
• Customers - who’s watching
what? who’s costing you
money? what’s next to build?
6. H E AT M A P S
• All users - what are people
not grasping?
• By user - what are your
customers watch? How
many times?
• By time - are your
employees watching a
video end-to-end when
they are supposed to?
7. MAPS
• Everybody loves a map
• Pictures tell 1000 words
• Who’s viewing from where?
• Zoom in and out
8. SPEED TO
USE
• How long does it take from
teaser to clicking the “buy
button?”
• How long to enter the
credit card after that?
• How about teaser to first
paid viewed?
• Last time they watched?
Paid viewing days?
9. SLICE, DICE
AND DRILL
• Slice and Dice by device,
operating system, IP
address, referrer, etc.
• Drill into a specifics with
more specifics
10. BANDWIDTH
AND SALES
• Does bandwidth usage
increase with sales or is it
steady?
• Are sales climbing as you
hoped they might?
11. W W W. I N T E L I V I D E O . C O M
THANK YOU!