40. Problem statements
Captures the aspect of the world we’re
trying to change or improve.
Architecturalinternshaveno
consistentwayoftracking
theirhoursofexperience.
42. Contextual statements
Describe the ecosystem in which the
product will live.
-Internsareexpertsmartphoneusers
-Hoursmustappearin.25increments
-TheproductmustbeaniOSapp
52. Framing Problem Setting Direction
DivergentConvergent
Gathering
Processing
Exploring
Focusing
53. Framing Problem Setting Direction
DivergentConvergent
Gathering
Processing
Exploring
Focusing
problem statements
project objectives
contextual statements
principles
concepts
models
54. Framing Problem Setting Direction
DivergentConvergent
Gathering
Processing
Exploring
Focusing
- interview stakeholders
- conduct domain research
- review existing documentation
- conduct user research
- evaluate competitors
- evaluate current product
- watch people use the product
55. Framing Problem Setting Direction
DivergentConvergent
Gathering
Processing
Exploring
Focusing
- find the patterns
- capture hunches
- group your observations
- create a narrative
- describe a scenario
- visualize the problem
56. Framing Problem Setting Direction
DivergentConvergent
Gathering
Processing
Exploring
Focusing
- use a common pattern
- ignore constraints to provoke ideas
- sketch together
- get some feedback
57. Framing Problem Setting Direction
DivergentConvergent
Gathering
Processing
Exploring
Focusing
- revise and refine
- prioritize insights and ideas
- draft a project plan
- consider implications
58. Framing Problem Setting Direction
DivergentConvergent
Gathering
Processing
Exploring
Focusing
- revise and refine
- prioritize insights and ideas
- draft a project plan
- consider implications
- use a common pattern
- ignore constraints to provoke ideas
- sketch together
- get some feedback
- find the patterns
- capture hunches
- group your observations
- create a narrative
- describe a scenario
- visualize the problem
- interview stakeholders
- conduct domain research
- review existing documentation
- conduct user research
- evaluate competitors
- evaluate current product
- watch people use the product
http://j.mp/discovery-matrix
72. Curious You are excited to learn new things.
❦
Skeptical You don’t accept all assertions at face value.
❦
Humble You embrace your naivety and ignorance.
73. Curious
PERCEIVE → UNDERSTAND → CHOOSE
There are gaps in
my knowledge.
We can’t know
everything, but I’m
excited to learn as
much as I can.
I will take the time
to learn about areas
in this project I
don’t understand.
You are excited to learn new things.
74. Curiosity in Discovery
ASK QUESTIONS
Our first instinct is often to provide
answers and opinions.
Short circuit your natural inclination and
force yourself to ask questions.
❦
75. Skeptical
You don’t accept all assertions at face value.
PERCEIVE → UNDERSTAND → CHOOSE
Some of our work
depends on making
assumptions.
We can’t validate
all assumptions,
but we can look at
those with greatest
impact.
I will uncover and
question
assumptions.
76. Skepticism in Discovery
PLAY DEVIL’S ADVOCATE
It’s easy to buy into assumptions when
other people hold them sincerely and
tenaciously.
Gently pry open those assumptions by
representing a different perspective.
❦
77. Humble
You embrace your naivety and ignorance.
PERCEIVE → UNDERSTAND → CHOOSE
Though I have some
experience with
this domain, I don’t
know everything
about it.
Even my experience
doesn’t qualify me
as an expert, nor
does it let me make
presumptions about
the target users.
I will assume that
most other people
are experts about
this particular
domain.
78. Humility in Discovery
SAY “I DON’T KNOW”
Part of being humble is being OK with
admitting weakness. Lack of knowledge is
often perceived as weakness.
Be honest with your colleagues and yourself
when you’re not clear on something.
❦
82. Assertions
Stating the Problem Envisioning the Solution
• Problem Statements
• Objectives
• Contextual Statements
• Principles or Implications
• Concepts
• Models
83. The Matrix
Framing Problem Setting Direction
DivergentConvergent
Gathering
Processing
Exploring
Focusing
84. Discovery is Attitude
Curious You are excited to learn new things.
❦
Skeptical You don’t accept all assertions at face value.
❦
Humble You embrace your naivety and ignorance.
85. THANK YOU
Want to learn more about the book?
Dan Brown
dan@eightshapes.com
http://j.mp/designdiscoverybook