Real Estate digital marketing using Facebook, video, live video, and virtual reality. This is our presentation for the C21 Conference! www.experiencevirtually.com

1. REAL ESTATE DIGITAL
MARKETING
FACEBOOK, VIDEO, VIRTUAL REALITY

2. ABOUT US
Today’s Speaker
B R Y A N B R U C E
C E O , V i r t u a l l y
Effective digital, mobile and social
marketing solutions where your
customers pay the most attention.
M A R K E T I N G S T R A T E G Y
We offer technology driven social media, marketing,
website development and business analytics built
specifically for the real estate, higher eduction, retail, golf
and hospitality industries. As early adopters of all new
technologies, we enjoy finding marketing applications for
emerging social and mobile platforms. We know how to
adapt to the rapidly changing digital landscape — and
how to lead our clients through successful transitions into
new opportunities as they become available.
SELECT BRANDS WE HELP

3. THREE AREAS OF FOCUS TO AMPLIFY YOUR BRAND & LISTINGS
Using Facebook, content is
targeted to local consumers who
match specific demographic and
interest based data points.
HYPER-TARGETING HOME BUYERS
Use video and Facebook live to build your personal
brand and engage potential homebuyers to immerse
themselves in experiencing your home for sale.
VIDEO ACROSS SOCIAL CHANNELS
Immersive 3D virtual tours that can be
viewed on any device combined with
leading edge marketing technology to
amplify them.
IMMERSIVE VIRTUAL REALITY
CONNECTING WITH HOME BUYERS & SELLERS

4. SOCIAL PRESENCE
THEORY
WHAT IF YOU COULD EXTEND THE OPEN HOUSE EXPERIENCE TO
THOUSANDS OF POTENTIAL HOMEBUYERS ONLINE?

5. SOCIAL PRESENCE THEORY
The ability to use non-personal communication
(marketing) to create and foster a relationship,
just like when two people (realtor and
homebuyer) are at an open house talking.
The conversation is guided by the customer’s
questions, reactions and expressions. The
discussion is relevant and specific. The higher
the level of social presence, the deeper the
trust and understanding between both parties.

6. 1950’s
Illustration
1970’s
BW Photos
1980’s
Color Photos
1990’s
Digital Photos
TODAY
Aerial, Video, VR
HOME LISTING MEDIAINCREASING SOCIAL PRESENCE AS TECHNOLOGY EVOLVES

7. ZERO MOMENT OF TRUTH
70% of home buyers say they expect a video, either on a property website,
Facebook or YouTube.*
HOW BUYING DECISIONS WERE MADE BEFORE THE INTERNET AGE
*Source: 2017 Matterport realtor survey and case study

8. ZERO MOMENT OF TRUTH
92% of home buyers search the internet before they contact a real estate agent, and one in
three say they've made an offer on a property without visiting in person.*
HOW BUYING DECISIONS ARE MADE TODAY
*Source: 2017 Matterport realtor survey and case study

9. SOCIAL PRESENCE + ZMOT =
FACEBOOK, VIDEO, VIRTUAL REALITY

10. First Time Homebuyers Lakefront Living
Are people still using
‣ 1.94 billion monthly active users
‣ 90% of active Facebook users access via mobile devices
‣ Average user spends 50 minutes per day on Facebook
‣ 72% of Facebook users have an income of $75K+ per year
‣ 100 million hours of video are watched every day on Facebook
In 2017:*
*Source: DMR - http://expandedramblings.com/index.php/facebook-mobile-app-statistics/

11. FACEBOOK HYPER-TARGETING
First Time Homebuyers
60,000
Targeted Consumers
Affluent Homebuyers
24,000
Targeted Consumers
Lakefront Living
2,300
Targeted Consumers

12. HYPER-TARGETING
USING FACEBOOK TO GET HOME LISTINGS IN FRONT OF QUALIFIED HOME
BUYERS
Affluent Local Home Buyers
Within 20 Mile Radius
36,000
Targeted Consumers
7,591
People Reached
296
People Clicked
Through to Listing
$15.49Total advertising
cost

13. Real estate listings
with more visual
content (like video)
receive 403% more
inquiries compared to
those without video.*
VIDEO CONTENTTHE AGE OF VIDEO HAS ARRIVED, ANYONE CAN BE A CINEMATOGRAPHER
Authentic video
content that is easily
viewed on mobile
devices maximize
audience and
engagement.
*Source: https:/www.inman.com/next/by-the-numbers-why-you-cant-afford-to-skip-video-marketing/

14. Easy to use - extend your open
house to thousands of potential
local home buyers on Facebook.
Facebook Live videos are
viewed 3 times longer than
regular videos and cost of
advertising is significantly lower.

15. VIRTUAL REALITY
USING
TO SELL MORE HOMES
REDUCED COST OF TECHNOLOGY - INCREASED USER ADOPTION

16. BENEFITS OF VIRTUAL REALITY
THE ALWAYS OPEN HOUSE
‣ Prospective home buyers can tour property listings 24/7,
from desktop, tablet, mobile or VR viewers.
‣ Gives viewers an immersive, emotional connection to the
property.
‣ Multiple types of media are collected during modeling.
‣ MLS compliant that can include social sharing and lead
generation functionality.
‣ Integrates with major digital and social platforms.

17. EQUIPMENTPROFESSIONAL AND FOR THE REALTOR

18. MATTERPORTLEADING VIRTUAL REALITY TECHNOLOGY FOR REAL ESTATE
‣ Immersive 3D and Native VR equipment/platform
‣ Eliminates need for separate photography
‣ Mobile friendly, no software download to view
‣ Create accurate floor plan schematics
‣ Indoor/outdoor 360 degree photos
‣ Automatically generated teaser videos and tours
‣ Fast deployment - 1-2 days processing time

19. Benefits of using VR for real estate marketing

22. BENEFITS OF VIRTUAL REALITY
FOR REAL ESTATE AND HOME LISTINGS

23. KEY TAKEAWAYS
‣ Target home buyers on Facebook who match the type of
listing you are offering.
‣ Use video and Facebook live to capture home buyer attention
and amplify your personal brand.
‣ Virtual reality is the next “big thing” in real estate marketing,
now is the time to implement.

24. THANK YOU!
Questions?
For more information visit our booth or online at ExperienceVirtually.com