This document summarizes part 3 of a 4 part case study about using Facebook ads to generate leads for a website. It discusses how the author optimized a Facebook ads campaign for their website buildingsocialproof.com to lower the cost per email subscriber from $10 to $2.38 by changing the campaign optimization goal to conversions, modifying ad creative based on feedback, and adding women back to the targeted audiences. The author aims to get the cost per subscriber below $1 with further optimizations in upcoming weeks.

1. Facebook Ads Case
Study
Lead Generation for Businesses Part 3
http://www.buildingsocialproof.com

2. Today in this video

3. I am going to show you

4. Part 3 of my 4 part series

5. Where I show you

6. My first facebook ads campaign for
list building

7. What I did right

8. ...and What I did wrong

9. To review:

10. My goal is simple

11. Get an email subscriber
for $1 or less

12. for buildingsocialproof.com

13. In Part 1 I showed you
how I selected my audiences

14. They were

15. Smart passive income with Pat Flynn

16. And

17. Social Media Examiner

18. In Part 2 I showed you how
I started to optimize my audience

19. and got my conversion cost down to

20. $10.35 per subscriber

21. In this video I will show you
how I started

22. to get my cost per
subscriber much lower

23. so let's get started

24. First I looked at the high cost per
click from weeks 1 and 2

25. First I looked at the high cost per
click from weeks 1 and 2

26. The average cost per click was way
too high at $1.97

27. I looked at changing the
campaign over to

28. optimize for website conversions

29. optimize for website conversions

30. this became a huge win

31. Facebook will optimize
your campaign

32. in ways you can not
to do yourself

33. to find people more
likely to convert for you

34. so the first tip is to use
optimize for conversions

35. Next I have a friend

36. with lots of Facebook ads
experience

37. look at my ads

38. He said they all sucked

39. ..and suggested I change them

40. Here are the ads and some changes I
made

41. Before & After Ads

42. Since I was moving away from
women in the ads

43. I included females back
into the campaign

44. Here are the conversion differences

45. of the new and old ads

46. Before & After Ads
$1.87$2.16$3.22$4.17

47. So for week #3

48. I changed the campaign type to
Optimize for conversions

49. I added women into the campaigns
and changed around the ads

50. This lowered my
cost per subscriber to

51. $2.38 per sign up

52. This was a huge win

53. I am starting to think that
Facebook might work for me

54. I cut my cost per lead
from $10 each

55. to $2 each with
a few simple changes

56. I feel like I can get it below
$1 per email subscriber now

57. Here are some other take aways to
help me do this

58. and things I will be looking
at going forward

59. Social Media Examiner
is cheaper than
Smart Passive Income

60. International people
are cheaper than
USA

61. Women
are cheaper than
Men

62. Lets see what other
changes I can make

63. to my campaign next week

64. to get closer to my
$1 per email goal

65. http://www.buildingsocialproof.com