Here's the session I presented at the Fundraising Ireland 2010 National Conference at Croke Park in Dublin on 24/03/10. It introduces the idea of Online Community Fundraising (aka Community Fundraising 2.0) starting with an understanding of the networked society, then examining specific data on the Irish online marketplace, before some case studies and ideas of how fundraisers need to change the way they work to be better equipped to engage with supporters through social media

1. Community Fundraising 2.0 the future of fundraising in our networked society Bryan Miller Marketing & Fundraising Consultant Strategy Refresh [email_address]

2. Hello!

3. Less about this… More about this

4. How best to capitalise on the opportunities offered by social media as part of an effective fundraising strategy is something everyone is still working through We’re all in much the same boat!

6. Six Degrees of Kevin Bacon Almost 90% of all actors can be linked to Kevin Bacon - within six degrees

7. Six Degrees of Kevin Bacon oracleofbacon.org

8. Six Degrees of Separation

9. Shared Interest Networks Three Degrees of Separation? Family Friendship Work Hobbies Sport Music etc. Locality

10. Living in a Networked Society

11. This is NOT all about technology It’s about people becoming increasingly able to select their own network of influencers

13. From traditional, distant sources of authority To closer, more personal sources - like family, friends, colleagues, and shared interest networks The Personalisation of Authority

14. The Personalisation of Authority

15. The Networked Society Consumer

16. Peer to Peer advocacy is not new

17. But the Web 2.0 acceleration effect is

18. Web 2.0 acceleration Every minute, 24 hours of video footage is uploaded to YouTube 1 1: youtube-global.blogspot.com, 17/03/10 2: Facebook Press Room stats 3: Blog.twitter.com, 22/02/10 Facebook now has over 400m active users (more than the whole population of the USA) and 50% of active users log-on in any given day 2 Twitter users send 600 Tweets every second 3

24. Ireland’s online marketplace Source: BarryHand.ie using Google Ad Planner (hence no listing for Google.ie)

25. What does this mean for the future of fundraising?

26. “ The future of fundraising is to stop interrupting what people are interested in and to become what people are interested in” What does this mean for the future of fundraising?

27. Donor Fatigue? Compassion Fatigue? Fundraiser Fatigue? The future of fundraising? Recession?

28. R.I.P.? (not yet!) The future of fundraising?

31. Donor Fatigue? Compassion Fatigue? Fundraiser Fatigue? The future of fundraising? Recession?

32. Fundraising Funnel Fatigue I think we’re suffering from ‘FFF’

34. Beating Fundraising Funnel Fatigue Flip the Funnel!

35. Direct Debit Donor-get-donor recruitment? I My Charity

36. “ A new set of online tools makes this approach not just a possibility, but also an imperative for any organization hoping to grow. Give your fan club a megaphone and get out of the way.”* *Seth Godin. Flipping the Funnel http://www.sethgodin.com Community Fundraising 2.0

37. Community Fundraising 2.0 Jenni Ware Carolee Hazzard

38. Community Fundraising 2.0 Realtime, online community storytelling

39. Community Fundraising 2.0

42. Community Fundraising 2.0

43. Community Fundraising 2.0

44. Community Fundraising 2.0

45. Easy to use online tools are now freely available for anyone to use to fundraise amongst their own personal networks on your behalf Community Fundraising 2.0

46. But you will still need to invest in good email software to engage most effectively with them

47. So, what is our role in all of this?

48. Combining the enthusiasm, skills and networking experience of Community Fundraisers with the data-led discipline of Direct Marketing Community Fundraising 2.0

49. Combining the enthusiasm, skills and networking experience of Community Fundraisers with the data-led discipline of Direct Marketing Community Fundraising 2.0 Contact Lists Communities Crowd Funding Campaigns FROM TO Campaign Managers Content Managers

50. First, find and map your online communities From Contact Lists to Communities

55. Community Fundraising 2.0 Contact Lists Communities Crowd Funding Campaigns FROM TO Campaign Managers Content Managers

56. The Web 2.0 word for what Community Fundraisers have always done! From Campaigns to Crowdfunding

57. http://myprojects.cancerresearchuk.org/ Charity-specific crowdfunding sites

58. www.dublinsimon.ie/d2d/

65. Aka Charity Crowdfunding ‘Supermarkets’ Globalgiving.com Multi-charity crowdfunding sites

66. socialactions.com Crowdsourcing micro-philanthropy

67. Crowdsourcing micro-philanthropy

68. Community Fundraising 2.0 Contact Lists Communities Crowd Funding Campaigns FROM TO Campaign Managers Content Managers

69. From Campaign Managers to Content Managers

70. From Campaign Managers to Content Managers

71. “ The future of fundraising is to stop interrupting what people are interested in and to become what people are interested in”

72. Community Fundraising 2.0 the future of fundraising in our networked society Bryan Miller [email_address] @millbry givinginadigitalworld.org strategyrefresh.com