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Turkey Coffee Presentation

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Turkey Coffee Presentation

  1. 1. Results of the Campaign – Facebook
  2. 2. About the product…Shtrauss & Elit Coffee presents the new Turkey coffee package to go.
  3. 3. Details of the campaign• Type of Camp: Social Ad – CPC• Amount of Clicks: 26,266• Creative: 6 Creatives• Targeting: IL- Age-18-45• Start and end date: 02/14 till 02/28
  4. 4. Results Clicks 4,000 3,000 2,000 1,000 - Impresssions8,000,0006,000,0004,000,0002,000,000 -
  5. 5. - 500 1,000 1,500 2,000 2,500 3,000 3,50014-Feb-1115-Feb-1116-Feb-1117-Feb-1118-Feb-1119-Feb-1120-Feb-1121-Feb-1122-Feb-1123-Feb-1124-Feb-1125-Feb-1126-Feb-1127-Feb-1128-Feb-11 Clicks UniqueClicks
  6. 6. Action- Campaign Date Impressions Clicks Unique Clicks CTR “Likes” 2/14/2011 4,085,360 1,632 1,602 324 0.04% 2/15/2011 3,929,547 1,778 1,742 422 0.05% 2/16/2011 6,508,283 2,975 2,893 628 0.05% 2/17/2011 5,036,769 2,225 2,166 439 0.04% 2/18/2011 5,133,337 2,526 2,458 458 0.05% 2/19/2011 5,283,246 2,205 2,145 402 0.04% 2/20/2011 4,453,081 2,083 2,026 317 0.05%Turkey coffee 2/21/2011 3,887,666 1,780 1,737 283 0.05% 2/22/2011 2,051,269 994 973 147 0.05% 2/23/2011 1,208,145 640 628 130 0.05% 2/24/2011 2,542,656 1,274 1,253 183 0.05% 2/25/2011 2,624,857 1,333 1,300 216 0.05% 2/26/2011 3,497,600 1,566 1,531 246 0.05% 2/27/2011 4,135,972 2,105 2,047 294 0.05% 2/28/2011 3,388,163 2,070 1,989 230 0.06% Total 57,765,951 27,186 26,490 4,719 0.05%
  7. 7. Demographic Information % of Gender % of Clickers CTR Impressions Demographic Female 39.84% 35.86% 0.17% Male 60.08% 64.13% 0.26% % of Gender Age % of Clickers CTR Impressions 18-24 38.25% 34.43% 0.08% Female 25-34 1.13% 0.93% 0.04%Demographic 35-44 0.46% 0.50% 0.05% 18-24 55.99% 59.72% 0.11% 25-34 2.20% 2.35% 0.05% Male 35-44 1.72% 1.89% 0.05% 45-54 0.17% 0.17% 0.05%
  8. 8. Results according Interest and likesUsers who clicked on the ads are interested on: Clickers Rank by Estimated CTR Interest (Interests) (Interests) Music < 30 1 Sports < 30 2Users who clicked on the ads likes these type of Books Rank by Estimated CTR Books Clickers (Books) (Books) Harry Potter < 30 1
  9. 9. Users who clicked on the ads likes these type of music and bend: Music Clickers (Music) Rank by Estimated CTR (Music) Rock 34 1 Rap < 30 2 Linkin Park < 30 3 Beatles < 30 4 Pop < 30 5 Hip Hop < 30 6 Green Day < 30 7 Hiphop < 30 8 Akon < 30 9 Coldplay < 30 10
  10. 10. Users who clicked on the ads likes these type of Movies Movies Clickers (Movies) Rank by Estimated CTR (Movies) 2012 40 1 300 < 30 2 Twilight < 30 3 Avatar < 30 4 Fight club < 30 5 Walk to remember < 30 6
  11. 11. Users who clicked on the ads sees these TV shows: TV Shows Clickers (TV) Rank by Estimated CTR (TV) Friends 38 1 Family guy < 30 2 South Park < 30 4 That 70s Show < 30 6 Simpsons < 30 7 American Idol < 30 9 Prison Break < 30 10
  12. 12. Sponsored stories Sponsored Stories are stories that the brand published on the wall, and the friends of the brand see it as an ad, instead of seeing it in their news feed. These show up on the right hand side of pages on Facebook. Sponsored stories resultsSponsored Stories ad Impressions Clicks CTR 481,294 567 0.118%
  13. 13. Creative Best creative of the campaignBest creative in terms of Clicks Best creative in terms of CTRImpressions Clicks CTR Impressions Clicks CTR 8,964,778 4,151 0.046% 481,294 567 0.118%

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