The document summarizes the results of a Facebook advertising campaign for a Turkey coffee package from February 14 to February 28. It provides metrics on impressions, clicks, CTR and other actions. Demographic data on gender and age of clickers is also given, along with interests, books, music, movies and TV shows that clickers engaged with. Sponsored story results are reported with the best performing creative.

1. Results of the Campaign –
Facebook

2. About the product…
Shtrauss & Elit Coffee presents the new
Turkey coffee package to go.

3. Details of the campaign
• Type of Camp: Social Ad – CPC
• Amount of Clicks: 26,266
• Creative: 6 Creatives
• Targeting: IL- Age-18-45
• Start and end date: 02/14 till 02/28

4. Results
Clicks
4,000
3,000
2,000
1,000
-
Impresssions
8,000,000
6,000,000
4,000,000
2,000,000
-

5. -
500
1,000
1,500
2,000
2,500
3,000
3,500
14-Feb-11
15-Feb-11
16-Feb-11
17-Feb-11
18-Feb-11
19-Feb-11
20-Feb-11
21-Feb-11
22-Feb-11
23-Feb-11
24-Feb-11
25-Feb-11
26-Feb-11
27-Feb-11
28-Feb-11
Clicks
UniqueClicks

6. Action-
Campaign Date Impressions Clicks Unique Clicks CTR
“Likes”
2/14/2011 4,085,360 1,632 1,602 324 0.04%
2/15/2011 3,929,547 1,778 1,742 422 0.05%
2/16/2011 6,508,283 2,975 2,893 628 0.05%
2/17/2011 5,036,769 2,225 2,166 439 0.04%
2/18/2011 5,133,337 2,526 2,458 458 0.05%
2/19/2011 5,283,246 2,205 2,145 402 0.04%
2/20/2011 4,453,081 2,083 2,026 317 0.05%
Turkey coffee 2/21/2011 3,887,666 1,780 1,737 283 0.05%
2/22/2011 2,051,269 994 973 147 0.05%
2/23/2011 1,208,145 640 628 130 0.05%
2/24/2011 2,542,656 1,274 1,253 183 0.05%
2/25/2011 2,624,857 1,333 1,300 216 0.05%
2/26/2011 3,497,600 1,566 1,531 246 0.05%
2/27/2011 4,135,972 2,105 2,047 294 0.05%
2/28/2011 3,388,163 2,070 1,989 230 0.06%
Total 57,765,951 27,186 26,490 4,719 0.05%

7. Demographic Information
% of
Gender % of Clickers CTR
Impressions
Demographic
Female 39.84% 35.86% 0.17%
Male 60.08% 64.13% 0.26%
% of
Gender Age % of Clickers CTR
Impressions
18-24 38.25% 34.43% 0.08%
Female 25-34 1.13% 0.93% 0.04%
Demographic 35-44 0.46% 0.50% 0.05%
18-24 55.99% 59.72% 0.11%
25-34 2.20% 2.35% 0.05%
Male
35-44 1.72% 1.89% 0.05%
45-54 0.17% 0.17% 0.05%

8. Results according Interest and likes
Users who clicked on the ads are interested on:
Clickers Rank by Estimated CTR
Interest
(Interests) (Interests)
Music < 30 1
Sports < 30 2
Users who clicked on the ads likes these type of Books
Rank by Estimated CTR
Books Clickers (Books)
(Books)
Harry Potter < 30 1

9. Users who clicked on the ads likes these type of music and bend:
Music Clickers (Music) Rank by Estimated CTR (Music)
Rock 34 1
Rap < 30 2
Linkin Park < 30 3
Beatles < 30 4
Pop < 30 5
Hip Hop < 30 6
Green Day < 30 7
Hiphop < 30 8
Akon < 30 9
Coldplay < 30 10

10. Users who clicked on the ads likes these type of Movies
Movies Clickers (Movies) Rank by Estimated CTR (Movies)
2012 40 1
300 < 30 2
Twilight < 30 3
Avatar < 30 4
Fight club < 30 5
Walk to remember < 30 6

11. Users who clicked on the ads sees these TV shows:
TV Shows Clickers (TV) Rank by Estimated CTR (TV)
Friends 38 1
Family guy < 30 2
South Park < 30 4
That 70s Show < 30 6
Simpsons < 30 7
American Idol < 30 9
Prison Break < 30 10

12. Sponsored stories
Sponsored Stories are stories that the brand published on the wall, and the
friends of the brand see it as an ad, instead of seeing it in their news feed.
These show up on the right hand side of pages on Facebook.
Sponsored stories results
Sponsored Stories ad
Impressions Clicks CTR
481,294 567 0.118%

13. Creative
Best creative of the campaign
Best creative in terms of Clicks Best creative in terms of CTR
Impressions Clicks CTR Impressions Clicks CTR
8,964,778 4,151 0.046% 481,294 567 0.118%