This was the Content Engine Filter 'tool' presented at the CIM Content Marketing Masterclass. You can use this tool to: - Start noting down a content strategy OR - To simplify the strategy that is already in place OR - To ensure your team or colleagues follow a content strategy and each piece of content created aligns to the strategy Hope you find this useful : )

1. It must tackle one of
your content pillars
whatyourbrand/companyhas authority to talk about…
It has to speaktoat leastoneof yourkey
audiences
Couldsimply be first time customers,loyal customersor lost
customers?
Start –delete as appropriate
Thevisionof
your business?
Themeaningand purposeof the business
Which content objectives?
Whattype of contentdo you mostly produce?Orwantto produce?
Let’s be honest..
Whatwill you improve?
I have a strategy | I needto start a strategy | My strategyisn’tbeing implemented
Pillar1 Pillar2
Educate Engage Convert Support
Isit
useful?
Does it inspire others? Isit
relevant?
Canit be
measured?
CIM ContentMarketingMasterclass
Pillar3
Bryn Foweather,HeadofSocial, Punch Communications.