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More from Ben Shipley (13)
KungFuPR
- 1. WHAT CAN THE PR INDUSTRY
LEARN FROM KUNG FU PANDA?
Ben Shipley
Managing Director, Spectrum Group
Hong Kong 2016
@benshipley
- 2. Our clients are under more
pressure than ever to show the
impact of their function at a
business level
- 4. PR agencies are lucky if they
capture five percent of those
marketing dollars.
- 5. SO WHAT CAN THE PR INDUSTRY
LEARN FROM KUNG FU PANDA?
- 6. IF ALL THAT YOU DO
IS WHAT YOU CAN,
YOU WILL NEVER BE
MORE THAN WHAT
YOU ARE RIGHT NOW
- 8. We all need to question whether
the structures in our agencies hold
us back from change
- 15. Consider how you work with the
agencies that have traditionally
made up the mix, as well as the
newer players in the ecosystem
- 17. 2016 will see an increase of at least
8% in spend on data-driven
marketing across both B2B and
B2C companies
Winterberry Research
- 30. We work in a small and well
connected industry
- 32. Be curious about your clients, your learned
colleagues and the shiny new stuff