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The cure for blood cancers is in the hands of ordinary people.
Erica, donor
Luke, transplant recipient
About Be The Match
For people with life-threatening
blood cancers like leukemia
and lymphoma or other
diseases, a cure exists.
Be The Match connects
patients with their donor
match for a life-saving
marrow or umbilical
cord blood transplant.
2
Henry, transplant recipient
Bone Marrow Transplantation
Bone marrow is the soft, blood-forming tissue that fills the
cavities of bones. Marrow is responsible for making blood-
forming stem cells that turn into white blood cells, red blood
cells and platelets.
A marrow transplant replaces the patient’s diseased marrow
with healthy blood-forming cells from a closely matched donor
or umbilical cord blood.
3
Diseases Treated by Cellular Therapy
Transplant*
• Leukemias and Lymphomas
• Multiple Myeloma
• Severe Aplastic Anemia
• Immunodeficiency syndromes
• Hemoglobinopathies, including Sickle Cell Disease
• Myelodysplastic and myeloproliferative disorders
• Other emerging indications
*over 75 diseases in total
4
They depend on the
Be The Match Registry®
to find an unrelated donor
or cord blood unit.
5
Zalika, (l) received a life-saving marrow transplant
from her donor, Tinisha (r).
70% of patients who need a transplant do
not have a matching donor in their family
As a leader in marrow and
cord blood transplantation:
Be The Match supports every aspect of the transplant
process
• Patient and family support
• Physician education and services
• Research to advance the science of transplantation
• Donor and cord blood recruitment
• Network support for the transplant community
6
We help physicians by providing:
• Access to more than
20.5 million donors
and more than
590,000 cord blood
units worldwide
• Scientific expertise
to help select the
best donor or cord
blood unit
• Ongoing education
on advances in
transplant and
patient care
7
We advance transplant science
through our research arm, CIBMTR
®
(Center for International Blood and
Marrow Transplant Research)
• Improved matching: making it
easier and faster to find the best
donor or cord blood unit
• Improved timing: earlier transplant
is leading to better outcomes
• Advances in treatment: making
transplant a better option for
patients 51-75 years old.
8
Through Be The Match,
we recruit people who want to save a life.
• More than 626,000 potential donors were added to the registry
last year.
• We added more than 20,800 cord blood units.
• 42% of new registry members are racially and ethnically diverse,
which increases all patients’ chances of finding a match.
9
Blood-forming cells used in transplant
come from three sources:
Bone marrow is a spongy tissue found
inside larger bones. Doctors remove the
bone marrow from a donor's hip bone in a
surgical procedure using sterile needles
and syringes.
10
Elias(l) transplant recipient
Blood-forming cell sources:
11
Peripheral blood stem cells (PBSC) are cells found in the bloodstream.
To donate PBSC, a donor is given shots that make more blood-forming
cells move into the circulating blood.
The donor’s blood is
removed through a
needle in one arm and
passed through a
machine that
separates out the
blood-forming cells.
The remaining blood
is returned to the
donor.
Blood-forming cell sources:
Umbilical cord blood is
collected from the umbilical
cord and placenta after a
baby is born. This blood
contains a large number of
blood-forming cells. The
donated cord blood is frozen
and stored at a cord blood
bank for future use.
12
1313
Be The Match Registry
®
is the largest and
most diverse donor registry in the world.
• More than 10.5 million potential
adult donors
• Nearly 185,000 cord blood units
“Minority” includes donors who identified their race or
ethnicity as:
– American Indian or Alaska Native
– Asian
– Black or African American
– Hispanic or Latino
– Native Hawaiian or Other Pacific Islander
Source: National Marrow Donor Program FY 2012
Adult Donors
Cord Blood Units
We have facilitated more than
55,000 transplants since 1987
14
Transplants by Cell Source
Our Network of worldwide Partners
15
Be The Match is the hub of
a global transplant network
including partner centers
throughout the U.S.
as well as centers
and registries
in 41 countries.
16
International Activity
• 45% of transplants we facilitate have either
an international donor or recipient
• More than 20.5 million potential adult donors
and more than 590,000 cord blood units
available worldwide
We will continue to:
• Increase recruitment and
availability of adult donors,
and cord blood units.
• Help all patients get the
transplant they need, when
they need it.
• Improve outcomes through
advances in research and
clinical practice.
17
Future Goals
Teresa, (l) received a life-saving marrow
transplant from her donor, Lydia (r).
MISSION
10,000 TX PER YEAR BY 2015
GLOBALACCESS
STAKEHOLDER
EXPERIENCE
RESEARCH&
INNOVATION
ORGANIZATIONAL
EXCELLENCE
STAKEHOLDERS
FINANCIAL PERFORMANCE
AND STEWARDSHIP
PROCESSES
PEOPLE, KNOWLEDGE
AND TECHNOLOGY
Scorecard Perspectives
Be The Match - Strategic Themes
Vision in Action
Our Balanced Scorecard
Stakeholders
Financial
Performance
& Stewardship
Processes
People,
Knowledge
& Technology
6. Enhance
availability and
access to all cell
sources
1. Successfully serve
all patients in need of
cellular transplantation
7. Advance research
in cellular
transplantation
3. Enable
stakeholders to make
optimal decisions by
providing information
and resources
NMDP - VISION INTO ACTION
Mission: Saving lives with Cellular Therapy through Science, Service and Support
Meeting the need for 10,000 transplants per year by 2015
8. Strategically
develop, maintain and
leverage relationships
for a complex and
changing environment
5. Improve use of
resources and cost
effectiveness
10. Enhance
open, effective,
and efficient
communications
2. Maximize appeal and
value of NMDP to
donors, volunteers,
contributors, and
supporters
9. Improve process
efficiency and
quality practices
11. Optimize
technology,
business systems
and facilities
4. Grow and
diversify financial
resources
12. Attract, engage,
develop and retain
effective and diverse
people committed to
the core values people
Themes: Global Access and Acceptance Deliver Stakeholder Experience Research and Innovation Culture of Excellence
Stakeholders
Financial
Performance
& Stewardship
Processes
People, Knowledge
& Technology
1. Increase
Confidence in
Cellular Treatment
and Commitment to
NMDP
5. Optimize
Financial
Relationships
6. Grow the
Right
Relationships
8. Improve
Cell Source
Selection
3. Develop Donor
Delight
7. Improve
Information
Analysis &
Knowledge Sharing
4. Realize an
Exceptional
Search
Experience
2. Increase
Partner Impact
9. Attract,
Engage &
Maximize
Potential of
Skilled Staff
10. Promote a
Quality
Culture &
Environment
11. Align
Systems with
Business
Structure
Theme: Deliver Excellent Stakeholder Experience
Effectively deliver the right cellular therapies world-wide at the right time
to all patients in need with respect and gratitude to donors.
Stakeholders
Financial
Performance
& Stewardship
Processes
People, Knowledge
& Technology
7. Influence
Gatekeepers
2. Increase Global
Access to Cellular
and Transplant
Therapies
5. Expand
Effective
Global
Partnerships
3. Increase Global
Acceptance of
Cellular and
Transplant Therapies
Theme: Global Access & Acceptance
Increased global access to and acceptance of cellular and transplant therapies for
patients and those who act in their behalf.
8. Improve
the Quality
of Business
Processes
9. Strengthen
Relationships with
Patients and
Those Who Act in
Their Behalf
10. Align
Resources
with Strategy
1. Decrease
Complexity of the
Cellular &
Transplant and
Therapies Journey
6. Establish NMDP
as the Public
Authority for Cellular
and Transplant
Therapies
11. Optimize
Information
Management
4. Increase Net
Revenue
12. Enhance
Workforce
Expertise
Stakeholders
Financial
Performance
& Stewardship
Processes
People, Knowledge
& Technology
1. Improve
Cellular Therapy
Knowledge to
Affect Change
11. Improve
Staffing
Models
4. Grow
Funding
6. Improve
Research
Pipeline
9. Develop
Strategic
Partnerships
7. Improve
Knowledge
Sharing
10. Create
Flexible /
Broad
Research
Infrastructure
2. Provide
High Value
Resources
Theme: Research & Innovation
8. ID and
Develop New
Applications of
Cell & TX
Therapies
5. Optimize
Research
Allocations
3. Improve
Outcomes
The NMDP/CIBMTR is leading timely, well-resourced, high-quality, comprehensive research
to advance the field of Cellular Therapies
2. Effectively Meet or
Exceed Stakeholder
Needs/Expectations
6. Improve
Collaboration
with International
Partners
1. Successfully
Serve More
Patients
Theme: Culture of Excellence
An organization of excellence that proactively integrates culture, employees, operations, and partners to
successfully serve patients.
4. Increase Financial
Resources,
Relationships, and
Cost Efficiencies
5. Incorporate
Dynamic Quality
Practices
Throughout the
Organization
7. Proactively
Manage Risks to
Optimize Business
Viability
8. Optimize
Workforce
Capability
10. Optimize
Technology to
Support Strategic
Objectives
3. Address Diverse
Needs of a Diverse
Customer
Population
12. Ensure an
Objective Resource
Allocation Process
for Strategic
Initiatives
11. Build a Culture
of Excellence
Based on Core
Values
Stakeholders
Financial
Performance
& Stewardship
Processes
People, Knowledge
& Technology
9. Enhance Open,
Effective, and
Efficient
Communications
24
Cascading Vision into Action
How do I contribute
to the mission?
How does my
department
contribute?
How will we achieve
mission success?
Aligning ViA Strategy with Projects
25
Global
Access And
Acceptance
Minimize
Non HLA
Barriers
Research and
Innovation
Culture of
Excellence
ViA
Overarching
Strategic
Objective
ViA Strategic Objectives
ViA Project Focus Areas
ViA Strategic Themes
Meeting the
need for
10,000
transplants
per year by
2015
Deliver
Excellent
Stakeholder
Experience
Increase
Awareness
Optimize
Cell
Source
Improve Outcomes
Sustain NMDP Ability
to Deliver Success
Optimize Transplant Cycle
Time
• Number of days duration
• Due dates met
Optimize Adult Donor
Registry
• Diversity
• Availability
Improve Cord Blood
Inventory
• Diversity
• Quantity
Optimize Search & Match
• % matches found
26
Our Automated System -
Interactive Drill Down
Strategy Map
27
Our Automated System -
Interactive Drill Down
Department Maps
Our Automated System -
Interactive Drill Down
Measurement Details

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BONUS: John Rudrud Be the Match Strategy Overview Slides

  • 1. The cure for blood cancers is in the hands of ordinary people. Erica, donor Luke, transplant recipient
  • 2. About Be The Match For people with life-threatening blood cancers like leukemia and lymphoma or other diseases, a cure exists. Be The Match connects patients with their donor match for a life-saving marrow or umbilical cord blood transplant. 2 Henry, transplant recipient
  • 3. Bone Marrow Transplantation Bone marrow is the soft, blood-forming tissue that fills the cavities of bones. Marrow is responsible for making blood- forming stem cells that turn into white blood cells, red blood cells and platelets. A marrow transplant replaces the patient’s diseased marrow with healthy blood-forming cells from a closely matched donor or umbilical cord blood. 3
  • 4. Diseases Treated by Cellular Therapy Transplant* • Leukemias and Lymphomas • Multiple Myeloma • Severe Aplastic Anemia • Immunodeficiency syndromes • Hemoglobinopathies, including Sickle Cell Disease • Myelodysplastic and myeloproliferative disorders • Other emerging indications *over 75 diseases in total 4
  • 5. They depend on the Be The Match Registry® to find an unrelated donor or cord blood unit. 5 Zalika, (l) received a life-saving marrow transplant from her donor, Tinisha (r). 70% of patients who need a transplant do not have a matching donor in their family
  • 6. As a leader in marrow and cord blood transplantation: Be The Match supports every aspect of the transplant process • Patient and family support • Physician education and services • Research to advance the science of transplantation • Donor and cord blood recruitment • Network support for the transplant community 6
  • 7. We help physicians by providing: • Access to more than 20.5 million donors and more than 590,000 cord blood units worldwide • Scientific expertise to help select the best donor or cord blood unit • Ongoing education on advances in transplant and patient care 7
  • 8. We advance transplant science through our research arm, CIBMTR ® (Center for International Blood and Marrow Transplant Research) • Improved matching: making it easier and faster to find the best donor or cord blood unit • Improved timing: earlier transplant is leading to better outcomes • Advances in treatment: making transplant a better option for patients 51-75 years old. 8
  • 9. Through Be The Match, we recruit people who want to save a life. • More than 626,000 potential donors were added to the registry last year. • We added more than 20,800 cord blood units. • 42% of new registry members are racially and ethnically diverse, which increases all patients’ chances of finding a match. 9
  • 10. Blood-forming cells used in transplant come from three sources: Bone marrow is a spongy tissue found inside larger bones. Doctors remove the bone marrow from a donor's hip bone in a surgical procedure using sterile needles and syringes. 10 Elias(l) transplant recipient
  • 11. Blood-forming cell sources: 11 Peripheral blood stem cells (PBSC) are cells found in the bloodstream. To donate PBSC, a donor is given shots that make more blood-forming cells move into the circulating blood. The donor’s blood is removed through a needle in one arm and passed through a machine that separates out the blood-forming cells. The remaining blood is returned to the donor.
  • 12. Blood-forming cell sources: Umbilical cord blood is collected from the umbilical cord and placenta after a baby is born. This blood contains a large number of blood-forming cells. The donated cord blood is frozen and stored at a cord blood bank for future use. 12
  • 13. 1313 Be The Match Registry ® is the largest and most diverse donor registry in the world. • More than 10.5 million potential adult donors • Nearly 185,000 cord blood units “Minority” includes donors who identified their race or ethnicity as: – American Indian or Alaska Native – Asian – Black or African American – Hispanic or Latino – Native Hawaiian or Other Pacific Islander Source: National Marrow Donor Program FY 2012 Adult Donors Cord Blood Units
  • 14. We have facilitated more than 55,000 transplants since 1987 14 Transplants by Cell Source
  • 15. Our Network of worldwide Partners 15 Be The Match is the hub of a global transplant network including partner centers throughout the U.S. as well as centers and registries in 41 countries.
  • 16. 16 International Activity • 45% of transplants we facilitate have either an international donor or recipient • More than 20.5 million potential adult donors and more than 590,000 cord blood units available worldwide
  • 17. We will continue to: • Increase recruitment and availability of adult donors, and cord blood units. • Help all patients get the transplant they need, when they need it. • Improve outcomes through advances in research and clinical practice. 17 Future Goals Teresa, (l) received a life-saving marrow transplant from her donor, Lydia (r).
  • 18. MISSION 10,000 TX PER YEAR BY 2015 GLOBALACCESS STAKEHOLDER EXPERIENCE RESEARCH& INNOVATION ORGANIZATIONAL EXCELLENCE STAKEHOLDERS FINANCIAL PERFORMANCE AND STEWARDSHIP PROCESSES PEOPLE, KNOWLEDGE AND TECHNOLOGY Scorecard Perspectives Be The Match - Strategic Themes Vision in Action Our Balanced Scorecard
  • 19. Stakeholders Financial Performance & Stewardship Processes People, Knowledge & Technology 6. Enhance availability and access to all cell sources 1. Successfully serve all patients in need of cellular transplantation 7. Advance research in cellular transplantation 3. Enable stakeholders to make optimal decisions by providing information and resources NMDP - VISION INTO ACTION Mission: Saving lives with Cellular Therapy through Science, Service and Support Meeting the need for 10,000 transplants per year by 2015 8. Strategically develop, maintain and leverage relationships for a complex and changing environment 5. Improve use of resources and cost effectiveness 10. Enhance open, effective, and efficient communications 2. Maximize appeal and value of NMDP to donors, volunteers, contributors, and supporters 9. Improve process efficiency and quality practices 11. Optimize technology, business systems and facilities 4. Grow and diversify financial resources 12. Attract, engage, develop and retain effective and diverse people committed to the core values people Themes: Global Access and Acceptance Deliver Stakeholder Experience Research and Innovation Culture of Excellence
  • 20. Stakeholders Financial Performance & Stewardship Processes People, Knowledge & Technology 1. Increase Confidence in Cellular Treatment and Commitment to NMDP 5. Optimize Financial Relationships 6. Grow the Right Relationships 8. Improve Cell Source Selection 3. Develop Donor Delight 7. Improve Information Analysis & Knowledge Sharing 4. Realize an Exceptional Search Experience 2. Increase Partner Impact 9. Attract, Engage & Maximize Potential of Skilled Staff 10. Promote a Quality Culture & Environment 11. Align Systems with Business Structure Theme: Deliver Excellent Stakeholder Experience Effectively deliver the right cellular therapies world-wide at the right time to all patients in need with respect and gratitude to donors.
  • 21. Stakeholders Financial Performance & Stewardship Processes People, Knowledge & Technology 7. Influence Gatekeepers 2. Increase Global Access to Cellular and Transplant Therapies 5. Expand Effective Global Partnerships 3. Increase Global Acceptance of Cellular and Transplant Therapies Theme: Global Access & Acceptance Increased global access to and acceptance of cellular and transplant therapies for patients and those who act in their behalf. 8. Improve the Quality of Business Processes 9. Strengthen Relationships with Patients and Those Who Act in Their Behalf 10. Align Resources with Strategy 1. Decrease Complexity of the Cellular & Transplant and Therapies Journey 6. Establish NMDP as the Public Authority for Cellular and Transplant Therapies 11. Optimize Information Management 4. Increase Net Revenue 12. Enhance Workforce Expertise
  • 22. Stakeholders Financial Performance & Stewardship Processes People, Knowledge & Technology 1. Improve Cellular Therapy Knowledge to Affect Change 11. Improve Staffing Models 4. Grow Funding 6. Improve Research Pipeline 9. Develop Strategic Partnerships 7. Improve Knowledge Sharing 10. Create Flexible / Broad Research Infrastructure 2. Provide High Value Resources Theme: Research & Innovation 8. ID and Develop New Applications of Cell & TX Therapies 5. Optimize Research Allocations 3. Improve Outcomes The NMDP/CIBMTR is leading timely, well-resourced, high-quality, comprehensive research to advance the field of Cellular Therapies
  • 23. 2. Effectively Meet or Exceed Stakeholder Needs/Expectations 6. Improve Collaboration with International Partners 1. Successfully Serve More Patients Theme: Culture of Excellence An organization of excellence that proactively integrates culture, employees, operations, and partners to successfully serve patients. 4. Increase Financial Resources, Relationships, and Cost Efficiencies 5. Incorporate Dynamic Quality Practices Throughout the Organization 7. Proactively Manage Risks to Optimize Business Viability 8. Optimize Workforce Capability 10. Optimize Technology to Support Strategic Objectives 3. Address Diverse Needs of a Diverse Customer Population 12. Ensure an Objective Resource Allocation Process for Strategic Initiatives 11. Build a Culture of Excellence Based on Core Values Stakeholders Financial Performance & Stewardship Processes People, Knowledge & Technology 9. Enhance Open, Effective, and Efficient Communications
  • 24. 24 Cascading Vision into Action How do I contribute to the mission? How does my department contribute? How will we achieve mission success?
  • 25. Aligning ViA Strategy with Projects 25 Global Access And Acceptance Minimize Non HLA Barriers Research and Innovation Culture of Excellence ViA Overarching Strategic Objective ViA Strategic Objectives ViA Project Focus Areas ViA Strategic Themes Meeting the need for 10,000 transplants per year by 2015 Deliver Excellent Stakeholder Experience Increase Awareness Optimize Cell Source Improve Outcomes Sustain NMDP Ability to Deliver Success Optimize Transplant Cycle Time • Number of days duration • Due dates met Optimize Adult Donor Registry • Diversity • Availability Improve Cord Blood Inventory • Diversity • Quantity Optimize Search & Match • % matches found
  • 26. 26 Our Automated System - Interactive Drill Down Strategy Map
  • 27. 27 Our Automated System - Interactive Drill Down Department Maps
  • 28. Our Automated System - Interactive Drill Down Measurement Details

Editor's Notes

  1. We know that the physician at our TCs know the importance of early consideration and referral for BMT---but the strategic focus we identified is on targeted outreach to OTHER TYPES of PHYSICIANS within the broader healthcare arena, to expedite their AWARENESS and ABILITY to refer patients to us as appropriate.
  2. Effectively deliver services to patients at the right time----at the same time conveying our utmost respect and gratitude to donors…
  3. We know that the physician at our TCs know the importance of early consideration and referral for BMT---but the strategic focus we identified is on targeted outreach to OTHER TYPES of PHYSICIANS within the broader healthcare arena, to expedite their AWARENESS and ABILITY to refer patients to us as appropriate.
  4. All about research to improve transplant outcomes and survivability
  5. Calls for integration of culture, employees, operations and partners to successfully serve patients.
  6. Now in CorStrategyCan easily see organizational performance by 13 strategic objectives by from one quarter to the next
  7. Example of a department map and which of the 13 strategic objectives it supportsDepartment directors use this map at quarterly staff reviews, most likely focusing attention on red/yellow objectives