Jules Polonetsky: Ethics & Privacy & Strategy in the Age of Big Data
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Strategy Execution Summit Presentation. Jules Polonetsky: Ethics & Privacy & Strategy in the Age of Big Data
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Jules Polonetsky: Ethics & Privacy & Strategy in the Age of Big Data
- 1. Jules Polonetsky Executive Director Future of Privacy Forum @JulesPolonetsky
- 2. A Charged Atmosphere AXP Internal18-May-15 2
- 6. • Yahoo ad unit delivery script • Google ad delivery script • Flash movie • ??? (not easy to track Flash traffic) • Nielsen NetRatings tracking script • AdSafe pixel • Facebook iframe • Facebook tracking • ??? (did not analyze) • DoubleVerify script • Tracking script (like a pixel) • Yahoo impression tracker • Tracking pixel • Yahoo impression opportunity tracker • Tracking pixel Conclusion: 13 separate HTTP requests to 6 separate companies, not counting redirects and cacheable scripts. Simeon Simeonv, Anatomy of an Online Ad, High Contrast, April 17, 2013 Anatomy of an Online Ad
- 8. What are we worried about?
- 10. Mobile Network Advertising Service Internet Services Mobile Application Position Determinant Entity Location Value Added Service Application Developer Application Store Billing Vendor Data Analysis/ Recommendations
- 20. What is Big Data? Volume / Velocity / Variety
- 21. What are Big Data’s benefits?
- 22. Is Big Data “bad data” that claims to be used for such “good” that it can trump privacy constraints?
- 23. Big Data challenges important Fair Information Practices: Notice Choice Purpose Specification Use Limitation Data Minimization
- 24. Do You Eat Curly Fries?
- 25. Discrimination
- 26. Can’t just be marketing… FPF-ADL Report – Big Data: A Tool for Fighting Discrimination & Empowering Groups
- 27. Big Data Benefit Analysis
- 28. Where does the project fall?
- 29. Who decides? “Consumer Subject Review Boards” Big Data “Algorithmists” Privacy Professionals Regulators and Legislators
- 30. Key ConsiderationsStrategies for Striking the Right Balance • From “Kodakers” to cookies: New technologies bring new fears • But it’s not personal! • No Harm, No Foul is no longer the best defense • Don’t be Creepy • Dignity and Privacy as a Human Right • What They Know • Sunlight is the best disinfectant: The transparency cure • Privacy by Design
- 31. In Conclusion • Balancing privacy with value is critical to maintaining consumer trust • Put privacy at the core of innovation agenda • Anticipate potential user concerns and proactively address them with transparency and control • Privacy norms and user expectations of privacy are changing • Privacy communication can make or break your relationship with clients
- 32. • www.futureofprivacy.org • Facebook.com/futureofprivacy • @julespolonetsky Jules Polonetsky, Executive Director and Co-Chair JulesPol@futureofprivacy.org Visit our site: http://www.futureofprivacy.org
Editor's Notes
- Is big data bad data that purports to be used for such good that it can stress privacy constraints?
- Notice – individuals should be provided with timely notice of how their data will be collected, used, and disclosed Choice – individuals should be given choices about whether and how their data will be used Purpose Specification – the purposes for which personal data are collected should be specified prior to or at the time of collection; Use Limitation – personal data should only be used for those purposes specified prior to or at the time of collection; Data Minimization – organizations should seek to limit the amount of personal data they collect and that might be retained.