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Information Design for Web and Print  Bernice Glenn [email_address]
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Can You Make Sense of This? ,[object Object]
Information Design Can Help ,[object Object],[object Object],[object Object],[object Object],[object Object]
Information Design Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Information Design & Style:   Content, Visuals, Sound  ,[object Object]
An Information Design Model 3. Present 2. Organize 1. Analyze Analyze Research. Gather data:  Text, sound, and visuals Organize & Present Determine style, Create a  taxonomy and and the Information Architecture, and Present to viewer Knowledge Viewer interprets the information for easy use and understanding
Information Design and the  Presentation   Interface ,[object Object],[object Object],[object Object],Information design attempts to replicate in the physical interface the mental ideas that a user has about information.
Information works with visual, semantic,  and sound  elements  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Information is Multimodal
Visualizing   Semantic Structures ,[object Object],[object Object],[object Object]
Grids and Information ,[object Object]
Grids-Structure and Space ,[object Object],[object Object],[object Object]
We Classify the World by   How Things Look ,[object Object],[object Object],[object Object],[object Object],Information is easier and faster to understand  when shown in meaningful components.
Cognition &   Information Design ,[object Object],[object Object],Gestalt is a branch of cognition asserting that  some visual formats work better than others.  Two Gestalt “rules” are:
Law of Proximity ,[object Object],[object Object],A. B. C.
Law of Proximity and Text The rule or proximity implies that objects placed close together appear to belong together. Headlines and Togetherness One logical guideline states that captions should be placed close to the graphic they describe and headings should be placed closer to the text they relate to. Allow more space to the paragraph above the heading, and less space between the heading and the paragraph below to which it refers. The rule or proximity implies that objects placed close together appear to belong together. Headlines and Togetherness One logical guideline states that captions should be placed close to the graphic they describe and headings should be placed closer to the text they relate to. Allow more space to the paragraph above the heading, and less space between the heading and the paragraph below to which it refers. Logical placement of the heading Ambiguous placement of the heading
[object Object],Law of Similarity The rows of colored and bolded type form separate rows from those that   are not bolded. The rows of colored and bolded type form separate rows from  those that are not bolded. The  rows of  colored and bolded type from  separate rows form those that are not   bolded. The rows of colored and bolded  type form separate rows from those that are not bolded. The rows of colored and   bolded type form separate rows form those that are not bolded. The rows
Chunks & the Magic Number 7 ,[object Object],[object Object],Viewers  understand and remember information in sequential clusters of no more than 5 to 7 elements at a time
Viewing Styles Vary ,[object Object],[object Object],[object Object],[object Object]
A Communication Model
Information Design  and Visual Cues ,[object Object],[object Object],[object Object],The written word also communicates through its typography and visual format
Compare Verbal & Visual  Communication Formats   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MEDIA FORMAT ELEMENTS VERBAL FORMAT ELEMENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Headings are Landmarks ,[object Object],[object Object],[object Object],[object Object]
Visual Design Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pathways to Information ,[object Object],[object Object],[object Object],[object Object]
Analyzing User Needs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Orienting the Online User ,[object Object],[object Object],[object Object],[object Object],[object Object]
Information Hierarchy and Wireframes ,[object Object]
Naming Information Links ,[object Object],[object Object],[object Object]
Web Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Achieving Success with  Text ,[object Object],[object Object],[object Object],[object Object],[object Object]
Inverted Pyramid Writing   Gets to the Point! ,[object Object],[object Object],a a
Measuring the Effects of  Written Content on the WEB ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Paragraph: the format  for base comparison  ,[object Object],Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446). 0 %
Bulleted Text Layout  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],47 %   usability improvement
Concise Text Sample   ,[object Object],In 1996, six of the best-attended attractions in Nebraska were Fort Robinson State Park, Scotts Bluff National Monument, Arbor Lodge State Historical Park & Museum, Carhenge, Stuhr Museum of the Prairie Pioneer, and Buffalo Bill Ranch State Historical Park.. 58 %  usability improvement
Neutral Language Sample   ,[object Object],Nebraska has several attractions. In 1996, some of the most-visited places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446). 27 %   usability improvement
Concise, Scannable, & Objective  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],124 %   improvement  in  usability
Neilson’s Recommendations ,[object Object],[object Object],[object Object],[object Object],Recommendations are based on time, errors, memory, and site structure:
Caution ,[object Object],[object Object]
Information Designers Communicate Better ,[object Object]

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Information Design for Web and Print: Organizing Content and Visual Cues

  • 1. Information Design for Web and Print Bernice Glenn [email_address]
  • 2.
  • 3.
  • 4.
  • 5.
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  • 7. An Information Design Model 3. Present 2. Organize 1. Analyze Analyze Research. Gather data: Text, sound, and visuals Organize & Present Determine style, Create a taxonomy and and the Information Architecture, and Present to viewer Knowledge Viewer interprets the information for easy use and understanding
  • 8.
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  • 10.
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  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Law of Proximity and Text The rule or proximity implies that objects placed close together appear to belong together. Headlines and Togetherness One logical guideline states that captions should be placed close to the graphic they describe and headings should be placed closer to the text they relate to. Allow more space to the paragraph above the heading, and less space between the heading and the paragraph below to which it refers. The rule or proximity implies that objects placed close together appear to belong together. Headlines and Togetherness One logical guideline states that captions should be placed close to the graphic they describe and headings should be placed closer to the text they relate to. Allow more space to the paragraph above the heading, and less space between the heading and the paragraph below to which it refers. Logical placement of the heading Ambiguous placement of the heading
  • 17.
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Editor's Notes

  1. Presented at ISPILA 2006