A brief look at how FMCG brands can build 'mental' availability with consumers and the top tips for how FMCG brands use content to create lasting connections.
4. @buckersHow do you build mental availability?
1.
Achieving
high reach,
frequency
2.
Getting
noticed
3.
Developing
distinctive
assets
4.
Building
brand
familiarity
and liking
5.
Interactions
that build &
refresh
memory
structures
@buckers