Startups and Storytelling (NBTC)
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For startups, storytelling is an important way for them to connect with target audiences. This presentation talks about why storytelling is important and the step involved to develop good stories.
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Startups and Storytelling (NBTC)
- 1. Storytelling: Why it matters and How to Do It January 2012
- 2. Why do Stories Work so Well? 1. They connect us 2. They’re memorable 3. They’re motivating 4. And now they’re really shareable
- 3. “Storytelling is, by far, the most underrated skill in business”
- 7. Stories and storytellers are all around us
- 8. Cave drawings dating back to 15,000 to 13,000 BC
- 10. Eminem
- 11. Rick Mercer
- 12. Ron Popeil
- 14. But what does storytelling have to do with startups?
- 15. Everything!
- 16. But Here’s The Thing……
- 17. Most startups are bad storytellers
- 18. No Perspective
- 19. They talk about product, not what consumers need
- 20. Wrong Toolset
- 21. How do you start to tell stories?
- 23. Baked into the corporate DNA
- 24. How Come?
- 25. Convince friends & family
- 26. Convince friends & family Attract Employees
- 27. Convince friends & family Get Attract Customers Employees
- 28. Convince Raise Capital friends & family Get Attract Customers Employees
- 30. What do you do?
- 31. What do you do? Who needs it?
- 32. What do you do? What are the key Who needs it? benefits?
- 33. What do you do? What problem Who needs it? are you solving? What are the key benefits?
- 34. ….And WIIFM?
- 44. Think Stories, Not Products
- 45. Put Yourself in the Other Person’s Shoes
- 46. Party Where the Party is Happening
- 47. Be Different, Unique…or Both
- 49. “To hell with facts! We need stories.” - Ken Kesey
Editor's Notes
- Lascaux Caves in the Pyrenees MountainsDiscovered in 1940 by a group of French children, a series of cave paintings that date back to sometime between 15,000 and 13,000 B.C. depicted a variety of animals and one image of a human being.
- Jakob (1785–1863) and Wilhelm (1786–1859) Grimm were brothers who became famous for their collection of folk tales
- Eminem
- I would argue storytelling should be as important as the technology and the productIt should be embraced from the beginning
- Angoss Software example – board rejected my core messaging
- No perspective
- Engineers, developers, business development
- (aka Creating stories and where to tell them)
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