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The Name is The Brand Produce Like Picasso: Mastering Design Delivery #sxsw

The Name is The Brand
“Can you imagine me being
called Ruiz? Pablo Ruiz?
Diego-Jose Ruiz?
Have you ever noticed the
double “s” is very rare in
Spanish? There’s a double
“s” in Matisse, Rousseau,
and Picasso.”

Different signatures:

Pablo Ruiz
P. Ruiz
P. Ruiz Picasso
P. R. Picasso
Pablo Picasso
Paul Picasso
Picasso

Source: John Richardson, A Life of Picasso: Volume 1, 2012.

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