Tip #1: Conference Organizers skip
bad titles Hello, my name is Brian Sullivan. Call me “Sully”. I organize the Big Design Conference with my friends. We use your talk title to: - Accept your proposal - Market your talk - Sell conference tickets - Tweet about your session If we read a boring conference title, we don’t pick the speaker. We skip bad titles.
It’s Sully, again. Great titles
are not enough. Conference organizers want great descriptions, too. We use them to: - Better understand your conference proposal - Review your thought processes - Check for originality and tone of voice - Verify your talk is a match to the audience Write meaningful descriptions to help me choose you. Tip #6: Organizers Use TALK descriptions.
Tip #9: use inverted pyramid
style. Headline Problems Lessons EndIn the end, your audience will better understand how to solve a problem. Headlines grab their attention. Lessons explain how your talk will solve the problems. Problems give them something to think about.
It’s Sully, again. Contrary to
popular belief, conference organizers do not know everyone. We use bios to: - Verify your expertise - Check out your past speaking gigs - Review previous slides - Help us to market you People come to see cool speakers. Bios help us alot. Tip #11: Organizers don’t know everyone.
Do you like my shades?
Conference organizers want high-quality speakers. Credibility is important. We use credibility to: - Create an awesome conference experience - Generate buzz before the event - Market you (and your talk) - Build up the conference brand Your credibility helps get you accepted! Tip #16: Organizers LOVE Speaker credibility.
I love speakers that market
their own talks. As a conference organizer, it should not just fall on me. Your early marketing will help you to: - Stand out from other presenters - Generate early buzz on your topic - Get attendees excited about your talk - Sell your proposal topic to other people It helps out conference organizers, too. Tip #21: super speakers are smart marketers.
Market early with a blog
post. Present later, as a follow-up. Tip #22: write an early Blog Post. I published two LinkedIn Pulse articles before speaking at SxSW this year.
1. Your title is a
separate writing task 2. Descriptions are a different writing task 3. Create a multi-channel bio 4. increase Your credibility in proposals 5. Market Your proposals Early amazing secrets of conference proposals 5