Mapping software can be used by businesses to aid sales planning in a range of ways. These include; Sales Territory creation; customer profiling; direct marketing planning; analysis of spatial patterns and allow the sharing the data across organisations. This presentation looks at the key areas that businesses can use mapping software to improve internal sales planning. For further information visit www.businessmapcentre.com or contact the Business Map Centre team on sales@businessmapcentre.com or 0845 450 3667.
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How mapping software can aid sales planning
1. Wil Adnams
GIS Manager
4th June 2013
How Mapping Software Can Aid Sales
Planning
Business Map Centre, a site dedicated to providing maps for businesses
2. • Create sales territories using mapping
software to:
▫ clarify allocation
▫ organise workload
▫ balance revenue potential
▫ analyse sales performance
▫ reduce travel costs
▫ increase time with customers
• Re-design territories to aid sales planning
when:
▫ sales force changes in size
▫ change in products or services offered
1. Sales Territory Creation
3. • Aid sales planning by using customer
profiling to:
▫ analyse market potential
▫ improve target marketing
▫ spend more time with potential leads
• Use mapping software to target
geographic clusters using:
▫ census data
▫ consumer classifications
▫ industry specific data
2. Customer Profiling
4. • Use mapping software to:
▫ geocode your customer database
▫ automatically allocate your nearest
branch to each customer and use in
mail merge software
▫ create location maps to show a
customer where their nearest branch
is located
3. Plan Direct Marketing
5. • Use mapping software to find and analyse spatial
patterns relating to:
▫ target areas
▫ sales performance
▫ results from market research
▫ customer feedback
4. Analyse Spatial Patterns
• Finally, create maps to share:
▫ in printed reports
▫ as digital PDF’s
▫ via internet browsers and mobile devices
5. Share Maps