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Data Analysis:
Keyword & CPC Campaign


By Amir Emadi and Matt A. Smith
The Situation
We are BusinessPirate.com’s Marketing Team


$10,000 Google AdWords Marketing Budget
   Launch new $99 online marketing video
   course


GOAL: Determine what keywords to buy and
forecast Google AdWords campaign results
The Data

            Researched 50+ keywords using
             the Google Keyword Tool


            Exact phrases consumers
             search


            Key metrics:
              Average Cost Per Click
              Local Monthly Searches
Target Keywords

Keyword Phase            Average CPC   Local Searches
 [guerrilla marketing]          1.05          2400
 [content marketing]            1.86          2400
  [article marketing]           1.51          5400
 [facebook marketing]           1.92          5400
  [twitter marketing]           1.32          1900
 [youtube marketing]            1.36          1000
[permission marketing]          1.46           720
 [linkedin marketing]           1.58           590
Data Analysis
Campaign Projections
1% conversion rate with average CPC of $1.51
   6,622 Site Visits
   Revenue from campaign = $6,534
   Loss from Campaign = ($3,466)


2% conversion rate with average CPC of $1.51
   Revenue from campaign = $13,068
   Profit from Campaign = $3,068


        **Break even conversion rate is 1.5%**
Our Proposal
    Test website
    conversion rate with
    $500 test


 If conversion rate
is above 2% move
     forward with
 $10,000 ad spend

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Customer Acquisition and SEM Project Analysis

  • 1. Data Analysis: Keyword & CPC Campaign By Amir Emadi and Matt A. Smith
  • 2. The Situation We are BusinessPirate.com’s Marketing Team $10,000 Google AdWords Marketing Budget Launch new $99 online marketing video course GOAL: Determine what keywords to buy and forecast Google AdWords campaign results
  • 3. The Data  Researched 50+ keywords using the Google Keyword Tool  Exact phrases consumers search  Key metrics:  Average Cost Per Click  Local Monthly Searches
  • 4. Target Keywords Keyword Phase Average CPC Local Searches [guerrilla marketing] 1.05 2400 [content marketing] 1.86 2400 [article marketing] 1.51 5400 [facebook marketing] 1.92 5400 [twitter marketing] 1.32 1900 [youtube marketing] 1.36 1000 [permission marketing] 1.46 720 [linkedin marketing] 1.58 590
  • 6. Campaign Projections 1% conversion rate with average CPC of $1.51  6,622 Site Visits  Revenue from campaign = $6,534  Loss from Campaign = ($3,466) 2% conversion rate with average CPC of $1.51  Revenue from campaign = $13,068  Profit from Campaign = $3,068 **Break even conversion rate is 1.5%**
  • 7. Our Proposal Test website conversion rate with $500 test If conversion rate is above 2% move forward with $10,000 ad spend