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Who is
REALLY
READING
your
Company Blog?
Many small businesses write off
blogging for one reason:
No one will read my blog
This entirely false mindset
prevents businesses from
experiencing blogging’s
best benefits
No one will read your blog if
you never start blogging
in the first place
With a consistent blogging plan,
people will read your blog
But the question is: who?
Search
Engines
Search engines absorb
your blog in a different
way than human readers
But they read your blog to
detect relevant keywords
to help rank your website
Feed them with juicy content
and watch your web traffic grow
The
Media
Journalists are always digging
up professionals that they
can use as credible sources
After discovering your website,
your blog can easily contain
expert insight that the media
is looking to find.
Customers
Who Are
Comparing You
to Competitors
Your customers wants to
know what sets you apart
from your competitor
A company blog is the
perfect pedestal to differentiate
yourself from the competition.
You can showcase your industry
knowledge and expertise
on your blog, setting yourself
apart from the competition,
Your
Competitors
A solid blogging strategy
will give snooping
competitors a run
for their money
They’ll have to figure out a
way to keep pace with
your strong online presence
(and their business you’re stealing away)
Competitors might use your
blog to check up on you,
but it’s a good way to keep
them on their toes.
Product
Researchers
Customers can land on
your blog while they are
browsing for general
product information.
Targeting the right
keywords can help
funnel customers
into your blog…
And ultimately flow them
further down the sales tunnel
Solution
Seekers
While Google is a go-to tool
for problem solving, your
blog can offer the actual
solution for your customers.
The key is to give your
readers something
valuable that they can
start using today
Cost
Inquirers
Some customers want
to cut to the chase and
get to the cost of your
product or service.
To satisfy your reader’s
curiosity (when your pricing isn’t
straightforward), offer a general
base price of your product that
increases by a percentage
with each upgrade.
Option
Weighers:
Pros and Cons
Customers might be
considering your product
or service, but need to learn
information from different angles
to make a sound decision.
Offer advice from both sides
to help educate your readers
Buyer
Benefits
Above all else, your customers
want to know how your product or
solution will help them solve
problems or improve their life.
Your blog can help
sell them on the
“why” of your business
All while convincing readers
that your product or service is the
answer to their needs
Who's Really Reading Your Company Blog?

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Who's Really Reading Your Company Blog?