Adele Revella Presents an Example Buyer Persona

This is a presentation of the 5 Rings of Buying Insight for Amanda, an example buyer persona created by Buyer Persona Institute. Watch Adele Revella present each of the insights to understand what you need to know about your buyer's Priority Initiative, Success Factors, Perceived Barriers, Decision Criteria, and Buyer's Journey.

This video is an excerpt of a 45 minute presentation for Ragan Training entitled Listen First, Then Speak: How Content Marketers Become Buyer Experts