Buyer Persona Institute

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We are the authors of the 5 Rings of Buying Insight, the buyer persona framework that is the industry standard for B2B and B2C buyers of medium-to-high consideration products, services and solutions. Our unique methodology allows marketers to understand how, when and why buyers make the choices they want to influence.. This differs dramatically from many approaches to buyer personas that simply describe the person. Our services include buyer persona studies for clients who want to outsource this research, training for marketers who choose to conduct their own interviews, and hands-on workshops to ensure that our clients use their buyer personas to achieve effective messaging, content ...

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Buyer Persona Institute

Presentations

Buyer Personas: The 5 Insights Every Marketer Needs to Nail

Deep buyer insights: Closing the gap

Example buyer persona marketer

How Buyer Personas Reveal the Whole Truth about Marketing Content & ROI

The Buyer Persona Manifesto, 2nd Edition

Introduction to Building and Using Buyer Personas

Webinar for AIPMM